Media Convergence In The Media

Media is a plural term for the word medium. In the media industry, there are many different mediums that exist and in all aspects of our lives there is media. Convergence means an intersection when things are passing through. The point where they meet each other and have a clash between one another. In other words, media convergence is the clash between one medium with other media. Relating to our current lives, media convergence can vary in a huge range because there has been too much changes and clashes happening. Especially between the old media and the new media. Media convergence is basically the changes of the media and it is also about how media has been evolving around us consumers through out the years in terms of the society, industry , technologies, cultures and usage by consumers. It is also a point of time whether different media come together to produce a single product.

For example, to produce a movie we need to have a lot of contribution from different types of medium. There can be a collaboration from the sound recordings to contribute sounds and music for the movie in order to express the emotions more. We have the radio, television and newspaper that can promote and advertise the movie locally or worldwide. Other than that we have the film production who will be producing the movie itself being handy at work. This is one example where media convergence can lead us to .

Media convergence can also be referred to the development of the devices as technologies nowadays are advancing real quick. It strikes between the new and old media where in fact, the new media is more reliable, efficient and not much of time consuming because these days, the new media allows us to be more specific and the usage of media is depen...

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...as well. These leads to cencorship and piracy laws. It means that these lead to us seeing more of the increased of cencorship and also having a more strict law piracy. This is acceptable as the level of piracy is increasing and piracy can be done for all kind of media. Some examples are song albums, movies and pornography which are not allowed in Singapore.

No, people cannot have free access to all the media. To come out with a certain idea and produce it, it cost money and the reason why we are being charged for viewing these movies and downloading music is so that the producers could get back the budget they have used for production or maybe a reward which will be more than the budget they used. That is the aim of producers, is to get more than what they used to produce a certain project because if not, their hard work contributed will all be gone for nothing.