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Influence in mass media
How Media Is Influenced
How Media Is Influenced
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Media Control
In the United States, most of us probably feel that we live in a relatively free environment. We are proud to live in a country in which we are supposedly given the freedom of choice. We are proud of our freedom to voice our opinions. We feel no pressure to conform, but we do every day in ways that we are completely unaware of. We are oblivious to the messages we are constantly receiving from the media, messages that tell us how we should think, feel, and act, and this oblivion makes us all the more vulnerable.
In the U.S., the average person sees 25,000 commercials a year. These commercials are not just advertising a product. They are also advertising the values and lifestyles that surround it. Take, for example, our countries burst of patriotism after the September 11th attacks. Soon after the attacks, the cover model of Vogue appeared on the November issue wearing an American flag T-shirt, and a page of the magazine was dedicated to advertising the new style of “chic, patriotic” clothing. Television commercials as well have taken a turn towards patriotism, some in very subtle ways. It seems that many ads now emphasize families, comfort, sentimentality, and security, things that are desired by many U.S. citizens after the attacks. Through indirect messages, ads not only promise these things to those who purchase their products, they also promote these desires and feelings, wrapping us all up in warm, patriotic comfort instead of encouraging any kind of critical thinking or examination of the issue at hand. Few of us are safe exempt from receiving these messages, as 98% of all homes in America own a TV set, and the average person spends four hours a day watching it. Unfortunately, it isn’t just the c...
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...dcasters, which is paramount”. By law television broadcasters are obligated to “serve the public interest, convenience, and necessity” and broadcast programs that inform communities on local, national, and global issues from diverse perspectives. The ideal media would reflect the interest of the entire population, not just an elite few. There are already many independent news sources though they reach a significantly smaller audience than the mainstream media. If we could turn the media so that it works for the people it could be an amazingly useful tool for informing and educating the public on vitally important issues that do not currently receive enough attention. As Lester Brown, author of the State of the World book series says, “The communications industry is the only instrument that has the capacity to educate on a scale that is needed in the time available.”
In “On Reading a Video Text,” Robert Scholes discusses the idea of cultural reinforcement within television commercials. Scholes claims that television commercials remind viewers of their social whereabouts and displays their association with society. Commercials are played year around and people have the chance to view and form their own values and beliefs based on what they see. For instance, Scholes blatantly describes to his audience that the Budweiser commercial from the 80s focuses on more than just advertising their product; they try selling a message. Two and a half decades later Budweiser is at it again. In a recent Super Bowl commercial they focus in on a similar aspect, the American Dream. Only this time it is a little more
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
Media finds its central role in the democratic debate in providing information, analysis, and a diversity of perspectives to the public. In recent years, with what is known as a media revolution, the amount of telecommunication outlets has increased dramatically. Often called “a product of healthy market competition,” the media revolution has theoretically expanded the public’s access to a multitude of facts, opinions, and general information (Miroff, et al. 2015). However, with a
According to the New York Times, many multi-modal texts expose the average person to at least five thousand advertisements a day (Story). In today’s world, ads are everywhere—on television, in magazines, and even inside cereal boxes. Ad Council, a non-profit organization, joins with various sponsors to produce and promote unique collaborations of public service announcements. The organization has found ways to stimulate action against many problems in the world that concerns Americans (e.g., texting and driving, dating violence, and child hunger). Accordingly, Ad Council has cooperated with Feeding America, a nationwide network that ventures to advocate food insecurities in America. Together, the organizations have recently released a new campaign—“summer
The Great Gatsby by Francis Scott Key Fitzgerald is a novel that eloquently summarizes what the entire American society represents through Fitzgerald’s view. This novel develops its story in New York, at a time when the jazz age was at its peak. The roaring twenties, the era of glamour, infringed prohibition, conflict, growth and prosperity. The main concern in that age was materialism, sex, booze, and entertainment. The American Dream was the idea that anything, especially success, was possible through hard work and determination no matter where the individual comes from. On the other hand, in Fitzgerald’s perspective, he was aware of the falsity of the values in the American society; and also he was aware of the importance of honesty and sincerity. The argument is poetically obvious, through his novel Fitzgerald shows us that reality will always end by demolishing any idealism; because the American dream is untouchable, intangible, a hoax, a fraud, and a lie that only leads to the destruction of those who believe in a single dream for too long.
The world we live in has many problems, with no solutions. Some problems are more extreme than others. However, one problem in particular is a problem that many people face in their everyday lives. Commercials on the television cause problems on their own. When watching tv, the individual does not want to watch commercials. They pay the television company, whether it is Dish Network, DirecTV, Charter, or whoever their supplier is to watch shows, not commercials When the individual is sitting at home, and their show goes on a commercial break, they switch the channel to watch another one of their favorite shows. When another channel has a commercial on it, then rage and anger fill the watcher’s soul, and mind.
In the novel The Great Gatsby, Fitzgerald is criticizing American society of the 1920s. He uses the characters to demonstrate the power than men had over women during these times, as well as their mindless, self-indulgent actions, where consequence was only an afterthought. The attitude towards and the role of women is shown throughout the novel. Fitzgerald also shows how many people in America during this time were delusional and had meaningless existences.
Scott Fitzgerald’s novel, The Great Gatsby can perhaps be argued to be one of the greatest American novels of the twentieth century. There are multitudes of reasons why this phenomenal novel is found on almost every English desk around the country. This award winning work of art can be identified for its unique characters which many can resonate with. Fitzgerald 's style of writing incorporates relatable themes which interest readers and often creates an emotional connection. Whether it may be Gatsby 's ambition, or his romantic flaws, everyone can find a piece of themselves within the novel. Regardless of the setting in an audacious period in history known as the Roaring 20’s, readers today continue to enjoy the novel due to its common themes and relativity to modern
Americans have long since depended on a falsified ideology of idealized life referred to as the American dream. The construct of this dream has become more elusive with the emergence of popular cultural advertisements that sell items promoting a highly gendered goal of achieving perfection. In “Masters of Desire: The Culture of American Advertising,” Jack Solomon states that ads are creating a “symbolic association between their products and what is most coveted by the consumer” to draw on the consumer’s desire to outwardly express high social standing (544). The American dream has sold the idea of equality between genders, races, and socioeconomic backgrounds, but advertisements have manipulated this concept entirely through representations
F. Scott Fitzgerald seemed to have written a novel about the glittering American twenties, but his novel was really about the decay of American society, the tragedy of love, and the decline of the American dream. The Great Gatsby illustrates all of Fitzgerald’s ideas about American society. Despite the perceived notion of the glitz and glamour of 1920’s society, it was all a thin veneer of extravagance covering up a dark and dismal world.
A simple observation of television commercials between segments of a sitcom can find many aspects of life that our founding fathers worked to eliminate. Those who laid the building blocks for this country built it with trust in God. They wanted to build a country based on the Bible. In today’s society, that goal is no longer a priority, and violence and sex are seen each and every day. However, there is one group that is working to re-establish these morals in today’s society.
Imprisonment! Who would like to be imprisoned, especially for so long? Just the name Imprisonment has been so powerful that it brings shame and emotional stress to individual, family and society. The same applies to mental illness. According to USA TODAY in “Cost of not caring: Stigma set in stone,” health care policy has made mental illness a shameful disease by limiting health care coverage that psychiatric patients get. Though imprisonment is outrageous, there is nothing wrong with incarcerating patients with mental illness, but, wrong with the way prison staff and government policies treat them.7
the writer allows the reader to see what he sees, to hear what he hears, and to feel what he feels, and thus experience his sensitivity to the sights and sounds of nature. This way both the writer and reader are now in harmony with one another.
... small media reforms (like public journalism) will be enough to reduce the commercial and corporate imperatives driving our existing media systems (Hackett and Zhao, 1998, p. 235). Instead, a fundamental reform of the entire system is needed, together with a wider institutional reform of the very structures the media systems work within, our democracies. This will be a difficult task, due to powerful vested interests benefiting from the status quo, including media, political and economic elites. Reforms will need to be driven by campaigns mobilising public support across the political spectrum, to enable the citizens of the world to have a media system that works to strengthen democratic principles as opposed to undermining them. This task is challenging, but it will become easier once people begin to understand the media’s role in policymaking within our democracies.