Media Communication and Accuracy of Quality of Lives of People of Color
The most critical aspects of media performance with regards to race and ethnicity are issues that relate to the quality of its representation of the lives of people of color. Accuracy and diversity are aspects of media performance that will allow for a careful evaluation of how it represents people of color. Evaluating media performance is important because of the utilization and reliance on the mass media for much of society's reflexive monitoring and evaluation of reality. The performance of mass media is important in regards to race and ethnicity because the mass media are the primary source of indirect or mediated experiences that reinforce racial attitudes and beliefs that are integrated into cognitive structures (Gandy, 1998). Thus, mass media can be viewed as places where reality is constructed and racism may be reproduced.
Accuracy
Accuracy is an important aspect of media performance to consider in assessing the quality of its representation of the lives of people of color because of its assumed consequences of developing self-image and personal identity and its reflection of social reality that informs social policy (Gandy 1998). Shan and Thorton (1994) state that previous research of minority groups has shown that minorities are sometimes depicted as being "violent, primitive, and politically unsophisticated." Furthermore, they postulate that certain types of behaviors among minorities may be "understood by whites as pathological or deviant" because of how the news media represent them. This representation is inaccurate because it ignores historical context and structural explanations for social trends. In addition, Shan and Thorton sta...
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The mass media being one of the greatest influencers of public perceptions, their false portrayal of black males significantly impacts how the public perceives and behaves toward them, how black males see themselves as well as their the opportunities and achievements. But the mass media canbe part of the solution. Of course, the responsibility is not the media’s alone. But the media, as the public looking glass, can and should show the full spectrum of the lives of black men and boys.
Network news appears to convey more stereotyped impressions, a narrower range of positive roles for blacks than for whites. Representations of whites in network news are more varied and more positive than of blacks, not because of conscious bias, but because of the way conventional journalistic norms and practices interact with political and social reality. The findings raise questions about the journalist ability to represent the reality of black America while adhering to the professional practices that currently shape network news. Mainstream news portrayed African American as criminals, homeless beggars, welfare queens, ghetto-dwelling gang members, or drug addicts in American Society. Perpetuation of young black men as dangerous has been planted in the mind of American society not only by words and images projected by journalists but also in the mainstream news especially. Television particularly the news has the least positive representation of African Americans especially young males. When television became a house-hold item in the early 1950, this was a dark time in American History because there were huge racial tensions brewing in the south. The news show African American mostly young males getting abuse, hosed by police and attack by police dogs during a peaceful protest. It gives the negative images that African American was unlawful people and need to be dealt with swift action. Most of the time African Americans weren’t resisting but the news media depicted the images that they were and police were just doing their job to keep the peace.
The usage of media is huge in nowadays. People rely on different kinds of media to receive information in their everyday life because they are thirsty for the diverse and informative content. However, inaccurate portrayals of people from different races always appear in the media and audience will exaggerate those portrayals by their inflexible beliefs and expectations about the characteristics or behaviors of the portrayals’ cultural groups without considering individual variation (Ting-Toomey and Chung, 2012); in fact, it is also called as stereotypes. According to a study by the Center for Integration and Improvement of Journalism at San Francisco State University (Stein, 2012), racial stereotyping continues to occur in media and the mainstream media's coverage of different cultural groups is full of biased reporting, offensive terminology and old stereotypes of American society. It specifically emphasizes that majority of the stereotyped characters in media will only bring out the dark side of their cultural groups which many of them might not be true, especially for the portrayals of black community: African American.
Racism and discrimination continue to be a prevalent problem in American society. Although minorities have made significant strides toward autonomy and equality, the images in media, specifically television, continue to misrepresent and manipulate the public opinion of blacks. It is no longer a blatant practice upheld by the law and celebrated with hangings and beatings, but instead it is a subtle practice that is perceived in the entertainment and media industries. Whether it’s appearing in disparaging roles or being negatively portrayed in newscasts, blacks continue to be the victims of an industry that relies on old ideas to appeal to the majority. The viscous cycle that is the unconscious racism of the media continues to not only be detrimental to the white consumers, who base what they know about blacks on what is represented on television, but also the black consumers, who grow up with a false sense of identity.
My research focused on the coverage of Asian Americans in contemporary mass media. The following types of media were researched:
“The Latino male is the bogeyman of the Pioneer Valley" (page 35). In my personal views, I am neutral in the debate of whether the standard Latino male has been dealt a negative hand in the past and present stereotypes. However, those who believe that ...
“The media serve as a tool that people use to define, measure, and understand American society” (Deo et al., 149). Thinking of the media as a tool for the American people also extends into the realm of race and ethnicity. The United States has had a long and difficult history pertaining to the racial and ethnic identities of the many different people that reside within and outside of it’s borders. That history is still being created and this country still struggles with many of the same problems that have plagued this area since before the founding of the U.S. As stated above, the popular media has a large impact on the way that race and ethnicity are understood by people, especially when considering the prevalence of segregation in the U.S.
Racism is a problem that the American people have grappled with since colonial times. The 1960's saw the rise of Martin Luther King, Jr and Malcolm X, who not only influenced the civil rights movement but attempted to solve the problem of racism in this country. On February 16, 1965, Malcolm X gave a speech called Not Just An American Problem, but a World Problem. In his speech he provides a theory on the relationship between media and racism called image making which still has validity today. On first reading, Malcolm's tone is angry and his theory on image making sounds absurd. He states: They (racists) use the press to get public opinion on their side. . . this is a science called image making. they hold you in check through this science of imagery. They even make you look down upon yourself, by giving you a bad image of yourself. Some of our own Black people who have eaten this image themselves and digested it -- until they themselves don't want to live in the Black community. Yet, current television programming seems to favor this idea. Local news programs continue to show colored communities as dangerous and gang-infested. They continually rely on the reports of these areas for the bulk of their news and overlook the positive images that residents of these areas try to create. For example, KNTV news continually reports on the thefts and shootings in East San Jose but does not make an effort to show how residents are dealing with these situations.
Goodman, Mark. "Chapter 8: The Media Contribution to Racism and Sexism." Mass Media and Society. Mississippi State University, n.d. Web. 24 Nov. 2013.
The use of media has always been very tactical and representative of a statement or purpose. The issue of race has always been a topic of immaculate exploration through different forms of media. Mediated topics such as race, gender, and class have always been topics represented in the media as a form of oppression. The widely use of media surrounds the globe extensively as the public is bombarded with media daily. There are many different types of media that circulates the public making it widely available to anyone. Media can hold an immense amount of power as it can distort the manner in which people understand the world. In our society the media creates the dominant ideology that is to be followed for centuries in the classifications of race, gender, and class. Media can be a powerful tool to use to display a message which, is how “…the media also resorts to sensationalism whereby it invents new forms of menace” (Welch, Price and Yankey 36). Media makers and contributors take advantage of the high power that it possesses and begin to display messages of ideologies that represent only one dominant race or gender. It became to be known as the “dominant ideology of white supremacy” for many and all (Hazell and Clarke 6).
J. Cole is an avid activist for the black community in the United States. He uses his star power to disseminate distinctive and critical social messages to the mass public. It is important to note that race is a socially constructed concept with no scientific basis. The concept suggests a biological difference between ethnicities, yet this conjecture has been proven invalid. Unfortunately, the identification of race has long been established in society’s ideologies through media and social norms. Race also plays a large role in self-identification, public perception, and the normalization of prejudice ideals. O’Shaughnessy and Stadler (2012) agree that the media plays a vital role in the constructions, images, and representations of racial and ethnic differences. Furthermore, the majority of media that is produced by white people is laden with stereotypical jargon and images. This only perpetuates the negative connotation associated with race and creates an
Zheng’s research only further supports this suspicion of media’s role in raising public awareness of racism, or racially motivated violence. As Zheng notes, “...instances of everyday racism are only reported on if famous people are involved...The public has become...jaded with cases like these and the repeated media coverage of only high profile cases neither mitigates the everyday realities of racial profiling nor makes a difference in our society’s views on these issues (Zheng, Racial Profiling and the Media, berkley.edu).” Of course, the effective result of this is that the widespread influence of racism on American society, in its most common, every day occurences, goes unaddressed. Racism and the challenges of addressing it in the average American’s
I looked at a book called “The Black Image in the White Mind: Media and Race in America” by Robert M.
Beauty is in the eye of the beholder, however what is considered beautiful by some is not considered as beauty when discussing diversity within the media. Society is based on criticism of judging one’s characters body, shape and or race/ethnics background. In the media the society only sees one type that is only focused on perfection to the mind; however within the United States, it is very typical in that the media lacks ethnic representation, cultural identity and gender inequalities. There are no ethnic representation when it comes to the media world and that the media has been trained to believe that the ethnic groups are not valuable. African Americans and Hispanics writers are the minority group when it comes to a social group. According to journalist Prince and Television critic Deggans “CNN , let go one of its most high-profile anchor of color, Soledad O’Brien, replaced her with a white man, Chris Cuomo. Wolf Blitzer gave up one of his hours to another white man, Tapper. Though Zucker met with both National Association of Black Journalists and the National Association of Hispanic Journalist to try and address their concerns, there has been no overt sign from CNN that it is bringing on any more anchors of color, ”(Mirkinson p.1).
Currently there is a long-standing debate dealing with the effects of media. Some believe that the media is just something to indulge or watch and that it has no significant affect on people while others say that has a powerful pull on society as a whole. Research indicates that bias in media articles leads to minorities and women being portrayed in a stereotypical or harsh manner (Hazell and Clarke 3). This leads to African Americans being seen as individuals fit for “lower status occupations,” (Hazel and Clark 7). Black men were also seen as hostile, intimidating figures mainly working as athletes or musicians while women were portrayed as domineering, overly expressive people (Hazel and Clark 9).