Media And New Media

The importance of the media for collective companies has grown since 2000. (Chouliaraki L and Mette M, 2010) After that year, companies and governments started to understand more clearly the importance of media, and they take it more seriously. New media has become the preferential location for a series of media implementations that use digital technologies and the computer in some way or different. (Dewdney& Ride, 2006) New media limitation stay unstable and developing, with some descriptions of new media focalize especially onto computer technologies and digital ingredient formation while others emphasises the cultural types and conditions in which technologies are used. (Dewdney& Ride, 2006) One main property of new media technologies is that they are frequently transportable and simplify mobility in communications. New media has a wider success that anything before it. (Lindgren cited in Galloway, 2005, in M. James, 2007) With new media certain things started to change, for instance with new media, distances have become insignificant and nearly all people get a chance to access the information about whatever they want. With improvements in media, communication started to change and new communication style effect politicians, corporations and public. The aim of this article is to discuss and analyze the changes of the relationship between politicians and corporations with society by new media.

First of all, it’s good to explain today’s number of new media users. Today it is well known that there is a huge number of new media users. In this way, the power of new media can be clearly understood. According to the Craig Smith, today the number of monthly active Twitter users is 255 million people. The total number of Facebook user...

... middle of paper ...

...r quality. Their customers are more satisfied and they can serve high quality service to their customers. Their customers can reach them easier than other companies which are not using new media. New media helps them to find their lacks and if they take serious these data and they can improve themselves. Furthermore, new media is like a milestone for both companies and for politicians. After new media especially electors and customers are more aware about their rights. Moreover, they started to seek their rights. People now know their power. The main example is the Arab Spring. Otherwise, nearly all institutionalize corporations have new media accounts. Using new media is like ‘must’ for companies. Their advertisement expenses reduced and they can reach more customers easier than past. Their relations with their customers improved. They became more like a family.