The Media and Entertainment Industry is vast and captures a lot of companies which cater to the various needs of the consumers to keep them engaged in their everyday lives. The industry consists of various segments such as television, print, film, radio, music, animation, gaming and visual effects and advertisement. Each segment provides different forms of products and services in the form of entertainment for the consumers. Due to its dependence on technological evolution new segments in this industry are steadily up and coming. An example for such momentous technical progress was the development of the internet. This alone has modified how media is being perceived and consumed and furthermore has crafted completely new sectors and periods for mainstream entertainment that are yet in their incubation stage.
In the 21st century the media and entertainment industry is faced with much opportunities as well as challenges. Opportunities in the form of technological transformation have moved the industry to acquire new innovations which may serve personal or business needs. Challenges may come on the form of violation of intellectual property rights as well as cyber laws.
Whether it is a young person using his handheld device to access data for entertainment or a businessman accessing information through the net to update his reports, today’s consumers demand instant data, information and entertainment. The very method of communicating with others is changing and companies have tried to adapt to such dynamic changes by including the usage of media and entertainment industries product and service innovations.
The Indian media and entertainment industry is a fast growing industry. However due to the slow growth rate in the economy the ...
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CONCLUSION
- The media and entertainment industry in India is expected for a big growth trajectory.
- According to various predictions made by experts it is estimated that the industry will reach a growth rate of 14.2% by 2017.
- Indian government has made amends in terms of lifting the FDI limit to various services of the broadcast sector from 49% to 74%, except for TV news channels and FM radios were the existing limit of 26% will still continue.
- Industry may face challenges in the form of Intellectual Property Rights laws as well as cyber laws in India. IPR laws such as copyrights, trademarks, etc. may be frequently violated.
- Similarly the industry may have to face challenges with respect to technology in the future. Issues relating to digital preservation of the industries products and services might assume much more significance in the coming future.
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
Over the past decade the societal view of creative society has greatly changed due to advances in computer technology and the Internet. In 1995, aware of the beginning of this change, two authors wrote articles in Wired Magazine expressing diametrically opposed views on how this technological change would take form, and how it would affect copyright law. In the article "The Emperor's Clothes Still Fit Just Fine" Lance Rose hypothesized that the criminal nature of copyright infringement would prevent it from developing into a socially acceptable practice. Thus, he wrote, we would not need to revise copyright law to prevent copyright infringement. In another article, Entitled "Intellectual Value", Esther Dyson presented a completely different view of the copyright issue. She based many her arguments on the belief that mainstream copyright infringement would proliferate in the following years, causing a radical revision of American ideas and laws towards intellectual property. What has happened since then? Who was right? This paper analyzes the situation then and now, with the knowledge that these trends are still in a state of transformation. As new software and hardware innovations make it easier to create, copy, alter, and disseminate original digital content, this discussion will be come even more critical.
The United States is the biggest economical power in the world today, and consequently has also the strongest and largest media industry. Therefore, it is essential to take a look at the crucial relationship between the media and the popular culture within the social context of the United States for a better understanding of the issue. For a simpler analysis of the subject we shall divide the media industry into three main branches: Entertainment, News and Commercials (which is the essential device for the survival of the industry, and shall be considered in integration with Entertainment). Researches have shown that the most popular reason behind TV viewing is relaxation and emptying the mind.
Consumer entertainment is in the middle of two radical transitions -- the shift from analog to digital, and the shift from physical media to Internet distribution. The shift to digital is nearly complete, but the shift to Internet distribution is still far from over. The first content to make both transitions was music. Though there is still substantial physical distribution of music on CD's, Internet distribution through services such as Apple iTunes is rapidly eclipsing CD sales. Video is now largely digital, but has been slower to make the transition to Internet distribution. There are technical reasons, such as multi-gigabyte file sizes, and multi-hour download times, that contributed to initial delays, but with today's broadband services, and ever cheaper high-capacity hard drives, the real hold-up is now business models. To date, Internet video distribution has followed three basic models: ala-carte pricing in which a fee is charged to rent or buy a show, advertising-funded in which the viewer "pays" for what they watch by watching ads inserted in the program stream, and subscription pricing in which a periodic fee is paid to access a library of content. This paper examines all three, and draws conclusions about which of the three will win in the end.
The symbolic Interactionism theory believes that the media is one of the four major agents of gender role socialization, which is the lifelong process that teaches individuals to be masculine or feminine. Rules that are reinforced in our daily lives mainly through media for example magazines. They carry numerous aspects that transmit to people how a woman or man must behave in order to be accepted by society, this is not just inside their pages but also on the covers. There are specific magazines for each gender, for example Women’s Health and Men’s Health magazines, eve though they carry the same message of health they are extremely different since they are intended for a particular audience. So next we will analyze the covers of these two magazines.
The changing business environment- highly competitive "global" product markets, an increasingly rapid advancements in Information and Communication Technology (ICT) and increasing capital intensity of production.
Because of its intangible nature, and particularly the increase of the digital domain and the internet as a whole, computers and cyber piracy make it easier for people to steal many forms of intellectual property. Due to this major threat, intellectual property rights owners’ should take every single measure to protect their rights. Unless these rights are either sold, exchanged, transferred, or appropriately licensed for use in exchange for a monetary fee, they should be protected at all cost. In order to protect these rights, the federal and states governments have passed numerous laws and statutes to protect intellectual property from misappropriation and infringement. “The source of federal copyright and patent law originates with the Copyright and Patent ...
...y as people and government have increasingly invested large sum of money to new media. According to UNCTAD (2010), new media does have a great potential in the global market. It is then worth noting that even though new media is becoming more and more important and popular, the intellectual property rights should still be respected.
The Internet’s influence on our lives has spread throughout. According a 2009 US Census survey 74% of Americans use the internet and have access within their household.A number that has increased every year since 1990 and will sure grow in the future. In this survey they relieved that they did various activities on the internet including social media, (Facebook and Twitter) researching and reading news articles, watching YouTube videos, shopping and so much more all can be done with a computer or Internet enabled phone. With this ease of use and convenience it casts a shadow upon the future of printed and broadcast information. The Web’s instant and vast knowledge bank has changed ...
...stop growing. Although United State has a good regulatory organization called the FCC, but still it needs to be fixed to make a regulation that reflects public needs. By trying to make better media system, people in the United States must have better information than these days.
Overall, the computer industry is relatively attractive. The potential for future growth is high but new competitors must face the threat posed by already established, well-known brands. There are relatively few substitutes for computers and the power of suppliers and buyers is low. New companies would likely be able to successfully yield a profit. Companies have been relatively successful in this industry throughout its history. It is important that all firms in the industry are able to keep up with ever changing cutting edge technology, however.
Intellectual property rights are being broken as people are downloading free content through P2P (Peer 2 Peer) networks, and illegal websites online. Production companies can’t do anything about that because developers of this type of software can’t be blamed for what people share. And no one can track the people behind the illegal websites.
This have create so much ease for the access of information and entertainment. The use of the Internet have constantly increase the amount of user capability to multitasking, as of September 2009 there have been up to an increment of 30% in the US (Gali Einav, 2010). With technology as a rapidly growing trend, consumers find it relatively a necessity to own a smart phone. Having to view the news without the interference of having to wait through commercial or advertisement, the internet has created a passive platform for advertisement to be display passively. With the Internet supporting throughout multiple kind of device’s platform, the hassle of viewing the news will not be an issue for any consumers as long as they are logged on. This has caused a great deal towards the mainstream media, by creating participating communities around the media events. Consumers may choose to desert and choose the Internet as a substitution of traditional news media with the assumption of users being a more active consumer, rather than passive (Scott L. Althaus & David Tewksbury,
“Digital Commerce: March 2011”, Report provided by Internet and Mobile Association of India and available at http://www.iamai.in/rsh_pay.aspx?rid=0gWlBn0YPIA=
Finally, observing the traditional organizations and how they used to associate themselves to the physical forms by which they distributed their products – television broadcasting company, radio broadcasting company, newspaper, book or magazine publisher. Recently, these media firms had to restructure their business in order to be successful in this digital world. Hence, they had to widen their delivery medium rather than limiting it, and be exploiters of content wherever content is available to be exploited.