Apple Daily is one of the most popular and renowned newspapers in Hong Kong. Established by the Nextmedia in 19951, the newspaper has soon gained popularity with its unique reporting style and stance, rising as one of the major newspapers in Hong Kong. Its marketing and opertation stragegies, which lead to the media's success, have also successfully responsed to recent changes of local media market and the public sphere, reinforcing its significance in shaping public opinions in Hong Kong. In this essay, the role of Apple Daily in local public shpere and the stragegies behind this will be analysed.
The significance of Apple daily in Hong Kong's local media industry can be reflected by it s readship number, which is about 1,503,000 people every day2, the largest among that of other local paid-for newspapers. The major factors of its success, according to ACNielsen, are its ﾡﾧ sensationalist news reportage and anti-government political positionﾡﾨ. In fact, these two factors contribute not only to the newspaper's board readership, but also to its niche in the local public shpere.
Being a business product, Apple daily fully utitlize the power of reporting style to raise public awareness as well as its readership numbers. The way it report news are similar to Western tabloids3, which emphasise the need of entertainment in reporting news. Celebrity gossips, crime reports and controversial news, which are reported with eye-catching yet emotional topics , relatively large number of pictures and sometimes exotic content, takes up an appreciable portion of its news composition. These features can be seen in an article about the ﾡﾧTin Shui Wai Incidentﾡﾨ in 2007. This article features a bolded topic occupying half of the upper pa...
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...ial role in helping to create a pan-democratic atmosphere on part pf the public shpere in Hong Kong.
As the leading newspaper in Hong Kong, Apple Daily utilize its attractive yet controverisal reporting style and unique market position to bring itself to such successful position in just 20 years as one of the youngest local newspapers. Since its establishment, Apple Daily has been representing views of anti-govermnet groups and teenagers, which help it gain important position in the local public shpere. Its successful tactic of suiting the internet generation further secures its reputation as one of the most influential newspapers in Hong Kong. Nonetheless, problems such as low credibility and over-candid style still exist for the newspaper. Its next challenge should be how to balance between its unique charateristics and repsonsiblities as a journalism mean.
Wang’s studies have shown that news industries are now tabloidizing news because it elicits the attention of their viewers. Now the only thing considered as “entertainment” in the news is “crimes, accidents, and disasters”. Wangs writes “News that bleeds seem to still lead the primary broadcasts” (Wang 722). People nowaday only tune in when a disaster has occurred and anything other that is not “interesting”. Unfortunately, people would rather watch Isis in action then heard about Obama releasing innocent victims from prison. The reporter in “Gray Noise” proves Wang’s words true when he records on his lens about a mother who had just lost her
In the documentary film, Page One: Inside The New York Times, the inner world of journalism is revealed through journalists David Carr and Brian Stelter as the newspaper company The New York Times, struggles to keep alive within a new wave of news journalism. The film is dedicated to reveal the true inner mechanics of what modern day new journalists face on a daily basis and leaves the audience almost in a state of shock. It broadcasts news journalism as yes, an old school method of news generation, but it also highlights an important component that reveals the importance behind this “old school” methodology. We often think that progression always correlates with positive products, but the documentary insists that within the case of modern journalism, the new wave method is actually a detriment that can reap negative consequences.
In this regard, it is notable that News Corp Australia and Fairfax titles are, on average, read each week by around ‘60 per cent and 36 per cent respectively of the newspaper reading public in Australia’ (McKnight 2012). Fairfax publishes some of the country’s most influential newspapers, including The Australian Financial Review, The Sydney Morning Herald (SMH) and The Age.
The author brings us to review the historical development of American journalism and analyse the social motivation of objective norm emergence. Some opinion of other scholar were presented and criticized. In conclusion, this article is a significant guide to American journalism research.
In “Reporting the News” by George C. Edwards III, Martin P. Wattenberg, and Robert L. Lineberry, the main idea is how the media determines what to air, where to get said stories that will air, how the media presents the news, and the medias effect on the general public. “Reporting The News” is a very strong and detailed article. The authors’ purpose is to inform the readers of what goes on in the news media. This can be inferred by the authors’ tone. The authors’ overall tone is critical of the topics that are covered. The tone can be determined by the authors’ strong use of transitions, specific examples, and phrases or words that indicate analysis. To summarize, first, the authors’ indicate that the media chooses its stories that will air
It is not uncommon to hear people complaining about what they hear on the news. Everyone knows it and the media themselves knows it as well. Some of the most renowned journalists have even covered the the media’s issues in detail. Biased news outlets have flooded everyday news. We find that journalism’s greatest problems lie in the media’s inability for unbiased reporting, the tendency to use the ignorance of their audience to create a story, and their struggles to maintain relevance.
The introduction of the internet to modern society has brought about a new age of information relation. Since there is no longer a need to wait until the next print day, news from all over the world is available at a person’s fingertips within hours or even minutes of the event. With this advent of such easily accessible information, new problems for the news media have also arisen. Aside from potentially losing good economic standing because newspapers are no longer being purchased in the quantities they used to be, the credibility of the information itself is also put into question. No one would argue that credibility of news sources is unimportant, but there is a discrepancy in what takes precedence; economy and speed or getting the information out correctly at the first publishing by taking the time to make sure all facts are checked. The importance of having a system of checks on all information submitted is paramount. People trust what they read and believe it to be so without always questioning. If all information were to not be checked thoroughly, there would be instances where people read an article only for information included to be wrong and they go on believing such information. This can be very dangerous as misinformed people make misinformed decisions. With an increase in errors being made by citizen bloggers and even major publications, many are worried that journalistic ethics and credibility in the news media are being sacrificed in order to maintain swiftness in the news circuit and to retain personal profits. Though getting information to the masses quickly is a major part of the media’s importance, this should not mean that the credibility of that information being presented should be sacrificed for it...
Long time ago, press used to be regulated by monarchs until this political regime, called absolutism, lost stability and was altered by the French Enlightenment. The crisis of absolutism brought a social and economical reformation and with it new ideologies based in intellectuality. As to the weakening of absolutism and the arise of Enlightenment, they redefined the press model of the era bringing it closer to what it is nowadays. Almost three centuries later, the change that the Enlightenment produced in the society still have influence in today’s journalism. The several modifications presented in the 18th century directed positively the development of media since it became a way to proliferate freely opinions, facts and knowledges that could be helpful to people.
An argument can be made that Journalism is one of the very few professions in the world of media that is handled with some sort of dignity and pride. After reading “The Elements of Journalism” by Bill Kovach and Tom Rosenstiel, I realized how important journalism is to each and every one of us. Whether you’re a writer or a reader, the back and forth exchange between provider and consumer is extremely important in pushing society forward. Journalism after all is designed to challenge society, promote new ideas and spark conversation between one another. Despite the positives of journalism, there are issues that exist within the profession that cannot be excused and cannot be ignored.
Lately, the demand for newspapers and the amount of people whom get their information from newspapers has lessened greatly. As a matter of fact, in a report by the
However, Nieman Journalism Lab proves that 96% of newsreading is done in print editions (Journalism.about.com, 2014). According to The Audit Bureau of Circulations (ABC) which was released in 2014, newspaper circulation has increas...
Magazine, we can deduce that the target audience is a particular group of people who watched the recent Big Brother show and are interested in knowing more about Ben s feelings after the show. The author has used stylistic devices as well as literary features to deliver a positive message about OK! Magazine, and utilized the layout, context, style of language, allusions and tone in order to achieve this intended purpose. First, it is clear that the target audience is a very specific group out of the ubiquitous Australian audience. The article is found on a website, which means that it is easily accessible to the general public.
Newspapers have allowed for such a freedom in our everyday lives, and most have not even realized this fact. They have provided us with an outlet to speak our mind about politics, societal issues, public differences, and religion and cultures. Searching online to find such knowledge can be extremely challenging; moreover, newspapers always seem to be a place to find valid information. Newspapers have started to come off the printer more slowly over the past decade. More people are turning to electronic ways to find information rather than going to the direct source where that electronic media got their information. Most reliable information comes from newspapers where high up and educated citizens or leaders speak their mind on certain and important topics. The reason newspapers should stay a part of today’s society is because they offer a way for people to speak freely about what they please and get their voice heard, they are always credible, and they help us hear the problems of the world openly from different perspectives.
T. van Dijk. (1988a). News Analysis: Case Studies of International and National News in the Press. Hillsdale, N.J.: Erlbaum.
It’s a question that keeps floating around in the public sphere: is print advertising and newspapers dead? The world is becoming more and more fast-paced and although, our want and need for the up-to-date news and breaking stories has not changed, the way in which we consume it has. This background report investigates and explains the downfall of the newspaper and the technological shift to online news. It will also discuss differing opinions of this relevant topic of the future of journalism from a range of reliable primary sources and investigative data.