Me Too Research Paper

1250 Words3 Pages

#Me Too is an international movement against sexual harassment and assault. It being used on social media to help demonstrate the widespread prevalence of sexual assault, especially in the work place. The term sexual harassment was only coined in 1975 by a group of women at Cornell University after an employee, Carmita Wood, filed for unemployment benefits after she had resigned because her supervisor touched her inappropriately (Reed, 2013). The term “Me Too” was first used more than a decade ago by social worker activist Tarana Burke as part of her work building solidarity among young survivors of sexual harassment and assault (Jaffe, 2018). In my opinion, the “me Too” movement is a movement which is set forth to reduce the sexual harassment/assault …show more content…

Although sexual assault is an intersectional issue, women of color, LGBT (minorities), have been seemingly shut out of the conversation, while the media endlessly highlights the stories of white women (Macias, 2017). Statistically, white women face a lesser rate of sexual violence than women of color (Macias, 2017). Burke herself states that the voice of marginalized individuals has always been ignored in the media and everywhere else, which makes it imperative that we push to make these stories heard on our own (Worthen, 2018). Even in today’s society, women of color are highly marginalized and treated in whatever way people deem necessary because it is believed that a woman of color is of no use and or value in the society even though it is not everyone who has that notion. Campaigns set out to be movements whereby individuals or a group of persons pertaining to a given organization go out to sensitize people, giving them the need and importance to join their organizations. It shares a single idea and theme which make up an integrated marketing communication. On the other hand, hashtag happens to be a type of metadata tag used on social networks such as Twitter, Facebook, just to name a few. Tarana Burke makes us understand that the hashtags, especially that placed on the “Me Too” movement aims to show the magnitude of sexual assault/harassment

Open Document