1.1 Definition of marketing: Marketing is an act by the Marketers to sell and promote their products to increase profit. Marketing is very necessary part of business. It is done by the marketers in different ways like advertising and promoting new products to aware the people.
Definition of promotion: Promotion is an act in which marketers introduce their new products and make them popular in market. By selling those on offer like for less price or two pieces of that product for one price. Promotion plays very important role to increase the profit. By promotion, customers are come to know about the value and benefit of the product.
By Wikipedia: promotion always refers to increasing customer awareness of a product or brand, generating sales and creating brand
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As advertising on the air, to attract more customers, all other strategies will work out. So that the implementation resolved.
Monitor: - All the strategies and promotional activities will be monitored in different ways. That 's all they 're goal is to address the implementation of the evaluation. It may be possible by knowing the sales figures of the various franchises and getting feedback from customers and survey do they really think about the brand restaurant.
Evaluation: - We look to see if the sales results that the evaluation is a process Advertising and strategies are working or not. It is working so well, then we need to figure out what we can make it better be. It will not work, but if we find out where our strategy is to Went wrong and why it did not work in increasing sales.
Adjust: - In this, we need to make changes according to evaluation by monitoring which comes out of implementation. In this we came from, who fix all errors McDonalds failed to get the customer and sales increases cannot get, which is the time of evaluation.
Promotion is advertising to potential customers in and effort to create an awareness of your business. It is reasonable to believe that without the ability to advertise a company would have a difficult time generating new customers.
Monitoring and evaluation are integral parts of management and provide a link between planning and implementation. While monitoring focuses on the activities and outputs, evaluation focuses on the outcome and goals. Monitoring focuses on inputs and outputs and is the continuous process of gathering information to measure against the goals and objectives. Evaluation, like monitoring, is a continuous process. Evaluation provides feedback on whether plans have been met and the reasons for success or failure. Evaluation should highlight shortcomings so they can be identified and corrected. It should provide direction for future plans. It is important to monitor and assess the on-going performance of teams and individuals, in order to evaluate the progress towards agreed objectives. Monitoring mostly involves keeping track of what is going on. By undertaking this regularly, we have the opportunity to make changes and adjustments, to ensure that any areas of concern are addressed.
Metropolitan Bakery has a set performance appraisal method with open evaluations; that allows feedback from both the manager and employee. For employees the evaluations are done on every three month basis, six month basis and then one year. During an evaluation the manager and employee has the time to discussion job performance rather good or bad. Also giving praise to good work ethics and areas that need improvement. Along with evaluation Metropolitan Bakery
Perhaps the most versatile of the marketing Ps is promotion. It covers all phases of communication between the seller and the potential customer. It is versatile because a change in budget, media or target audience can be made quickly. Promotions also can be effectively changed for specific market segment efforts. Major promotional concerns include the following:
For every organization, promotion is the way to let them attract more and more customers. That means it is a way which include lots of method to help the organization to create customer awareness and to get more profit.
evaluated for a product, person, industry or place. It helps in identifying and planning the objectives of
There are three questions that I come from my mind when I think about this question. One is if the promotion is really in the interest of the customer and not just because it is being presented just for business. The reason why I think about this is that sometimes promotions are being offered to people, but the presenter have no care whatsoever unless its for the business. Part of being a service manager is to understand what customers want and treat them in a way that they are important instead of being seen as money. Another question is if the promotion explained clearly? If the promotion isnt being explained clearly then the customer is signing up for something they don’t need in the end. I see this happen a lot for practically anything type of service being offered and it bothers me half the time to be presented with half the information. Last but not least is if the promotion translucent? This is because sometimes the seller or presenter usually likes to hide things that...
The last part and we have to focus of this segment is promotion. Promotion is including 4Ps’ in marketing. According to The Economic Times (2014), promotion is referring to whole set of activities, which communicate the service, product or brand to the consumer (The Economic Times, 2014) In Haagen Dazs’s case, notifying the consumers about the product includes persuading, informing, reinforcing and reminding the product’s image response from the consumers.
"The most common promotion is a sale" (Levy & Weitz, 2007 p 433). Promotion is one of the key P's in the marketing mix (Dibb et al., 1994).
The term promotion usually denotes the preliminary steps which are taken for the purpose of initiating any work. In the context of a company, promotion usually denotes the preliminary steps for registration and flagging off a company. The persons who are involved in such tasks are known as promoters. Promoters are groups of such persons who take upon themselves to do all necessary requirements in order to being the company in existence.
Sales promotions offer customers an incentive to buy an item. Sale promotions are promotions such as coupons, percent off, rewards and rebates. Sales promotions can be an important part of building brand equity. Sales promotions can increase sales and attract new customers.
Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.
Promotion is to raise awareness of the sport marketer’s product, and to increase revenues in sales. Promotions are vital to the sports industry because it is how sport marketers advertise their products, and to raise awareness of the product and brand. An example of promotion would be when a professional baseball team has a promotional event such as a bobblehead give-a-way and a post game concert to raise attendance. This event raises awareness of the product, which would be the game, and promotes the sponsor who paid for the give-a-way. Sponsors seek to promote their brand, to create awareness for their product, and most importantly increase sale (Hickman, 170). Naturally sport franchises and sponsors fit together in give-a-ways because it mutually raises awareness for both entities. It is important that sport marketers utilize promotions because while it generates awareness among fans that do not closely follow the organization, it increases sales by bringing more people to the stadium. Promotions help improve image of the product, and place, while directly affecting price by improving
Advertising lies in the Promotion part of Marketing Mix, but it applies to all the other P's as well. Promoting one’s business is the key ingredient to making one’s business successful. Promotion, along with a great product, key placement, and a reasonable price, will help a marketer work his way to the top. Promoting does not mean leaving his advertising up to the word of mouth of his current customer.