Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Contrast Starbucks growth strategy with that of McDonalds
Mcdonalds approach to customer service
Starbucks and dunkin donuts comparison
Don’t take our word for it - see why 10 million students trust us with their essay needs.
For Dineserv #1, I assessed the McDonald’s on Durango and Farm Rd. It’s a fast food restaurant location that focused on the most “bang for your buck.” This McDonald’s location in particular wasn’t very clean, but it was evident that it went through the modernization and remodeling process of newer and more popular McDonald’s. Seats and décor was cheap, but it’s basically to be expected from a fast food restaurant. One area that was definitely lacking was the cleanliness of the location. There were napkins, straw wrappers, and some soda residue left behind on tables. The bathrooms, while expected from McDonald’s, was dirty. It was fairly busy when I went, and it was evident that they were falling behind a bit on delivering to the customers, but to be fair the drive thru line was fairly large at the time. Reservations were not recquired. While the service providers did …show more content…
It’s an upscale restaurant that is a New York style steakhouse. As far as décor, atmosphere, and cleanliness, it blows the other restaurants out of the water. Everything looks fancy, no trash can be found anywhere, and the noise and ambiance was nowhere near as loud. You feel special just being there. Reservations were not required, but those that didn’t make reservations had to wait nearly half an hour until they were seated. I felt that the service here was really good since all of the guests looked happy and everything seemed to run smoothly. Guests did not have to wait too long for their food to come out, and servers did their best to accommodate for guests. The servers here often had fairly long and nice conversations with the guests, and seemed not only happy to talk to them, but also competent. Customers often had questions for the servers, and they did not have to wait for someone to answer the question or them. Overall, this was a great restaurant to observe, and I eventually would like to eat
McDonald’s Corporation started out in the way that many businesses do, with one idea and a brilliant mind or two. The year was 1948, when two brothers by the names of Mac and Dick McDonald, set forth with the idea to provide a low cost, quickly produced meal. Thus, the restaurant we know today was born. The menu consisted of only nine items such as: hamburgers, cheeseburgers, soft drinks, milk, coffee, potato chips, and pie. The staple of this menu was the hamburger for only 15¢. In 1954, a milkshake salesman named Ray Kroc stopped by the brother’s hamburger stand to sell them more milkshake machines. Upon learning that the brothers were looking for a national franchising agent, he quickly realized his future would be in
The McDonalds Company has come to the limelight as one of the fast foods outlet causing health problems to the young people. The youngsters have taken the matter to the judiciary to contest for justice. They have also engaged the media which has publicized the company in that respect. Nonetheless, it is not McDonalds Company alone. The writer confesses that he once dealt in that venture and is remorseful about the woes bedeviling McDonalds.
The case of Burger King Corporation v. Rudzewicz, 471 U.S. 462, 105 S. Ct. 2174, 85 L. Ed. 2d 528 (1985) addressed the issue of personal jurisdiction and whether or not it violates the Due Process Clause of the Fourteenth Amendment. The plaintiff, Burger King, is a Florida corporation whose principal offices are located in Miami. The defendant, John Rudzewicz, was a resident of Michigan and a principal of a Michigan franchise. Rudzewicz, as a franchisee owner, had been given a license to use Burger King’s name and logo (trademarks) to operate a Burger King in Michigan. The contract between the franchisor and franchisee stated that the franchisor relationship (contract) is under the control of Florida. Other provisions of the contract include required monthly payments of fees and royalties to Miami headquarters, and all major decisions and problems had to be communicated with headquarters. In addition, the franchisee had to conduct business at a leased restaurant facility for 20 years. However, the defendant failed to fulfill franchisee obligations by not keeping up with his monthly payments of fees and royalties that he owed to Burger King in Florida. As a result, Burger King sued for a diversity suit against Rudzewicz in an effort to get back the money that they were owed. Burger King claimed a breach of contract, specifically the “Franchise Agreement”, between Burger King (the franchisor) and Rudzewicz (the franchisee). The case eventually made it all the way to the United States Supreme Court (Case Briefs).
Fast food chains, the main problem responsible for multiple health problems around the world has still not changed any of their ingredients or additives to make a positive change. Fast food meals have been linked to multiple health problems. Such health problems like heart diseases, which is the leading cause of death of men and woman in the United States. Fast food has also been linked to obesity, due to the high amount of fat and carbohydrates found in their meals. An equivalent aspect is the additives added to fast food like trans-fat and sodium, which are both linked to leading to multiple health problems. Yet fast food chains have not done anything in regards to all of this health problems. Fast food chains are still harming the public
Burger King delivers value to their customers through their products, prices, and place and promotion strategies - (“BK doesn’t just promise value, they actually deliver value”). Burger king has been in existence for 60 years and is growing rapidly in many other countries. Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. Burger King has products very unique from other competitors such as KFC and McDonalds. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather than giving the customer one kind of sauce such as McDonalds and KFC. The cold beverage is also self-help service in which customers can help themselves to a bottomless drink. This way the customer feels free to choose what satisfies the need or want.
McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P).
One of the most important areas to consider is customer service. The atmosphere of a store
Compare the globalization approaches of Starbucks & McDonalds The parameters to be used for this comparison are:
How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads?
The McDonald’s Corporation case study take a comprehensive look into the competitive market of the fast food industry. Particularly, McDonald’s and some of it greatest fast food competitors. In this analysis I will be revealing the marketing strategies of McDonald’s and other fast food companies. Identifying the trending tastes of consumers in this market, tactics used by McDonald’s competitors such as Wendy’s and Burger King to one up the marketing strategies of McDonald’s. I’ll also be assessing the strength, weaknesses, opportunities and threats of McDonald’s in this market segment. Evaluating the consumer purchase decision process and purchase type in the food industry. Lastly, I’ll explore which growth strategies I believe would make the
McDonald's Sweden is working to find innovative ways of providing fast, healthy, low-cost food for the majority of the people, while functioning as a sustainable operation - financially, socially, and environmentally. With the help of The Natural Step Sweden and 8,000 committed employees, in just five years McDonald's Sweden has reduced costs through numerous eco-efficiency programs, spurred new innovations, motivated and energized staff, and transformed their public image.
McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.
Strategic management is the way of implementing different business strategies and plans to attain certain specific aims and objectives. It involves collection of decisions and different rules and policies that tend to define the results that are generated in the form of better business performance. For undertaking these activities, management should possess an in depth understanding and be able to assess the general and competitive external and internal business environment to take proper business decisions (Cornelis, 2010). McDonalds is an organization that offers a range of products and services in a very effective manner that makes it a market leader in providing fast food services all over the world. By enforcing suitable strategies, McDonalds can increase its level of sales and will also help in upgrading as well as sustaining the market by acquiring competitive advantage (Schoenberg, Collier and Bowman, 2013).
More specifically, the fundamental factors that contribute to customer satisfaction in restaurants include the food (hygiene, balance, and healthiness), physical provision (layout, furnishing, and cleanliness), the atmosphere (feeling and comfort), and the service received (speed, friendliness, and care) during the meal experience (Johns and Pine,
It was a very nice waterfront restaurant featuring both indoor and outdoor seating. I read Yelp reviews before going and wasn’t sure exactly what to expect as some reviews were great whereas others were absolutely awful. I chose to sit outdoors due to the amazing weather and view the restaurant had to offer, along with live music. I went around noon and had to wait about five minutes for a table which wasn’t an issue but it took approximately ten minutes for a waiter to even come over to my table to offer me a drink, which in my opinion, is not great guest service. The service was overall very slow they were not very well organized and seemed very understaffed. My waiter was a very nice, young gentleman but was very uneducated when I proceeded to ask him a few questions about the menu and what he recommended to eat since it was my first time dining here. I ended up ordering the blackened salmon salad and it was pretty tasty but nothing really exceptional. I asked for a side of dressing and the waiter completely forgot about it and by the time he was reminded, I was already done and ready to get out of there. He apologized and offered me a free desert due to the poor service I was receiving and I decided to decline the offer and told him I’ll just take my check. There were many guests around me who have been waiting for