Mcdonald's Corporation: An Analysis Of Mcdonalds

10032 Words41 Pages
MCDONALDS-INTRODUCTION Headquartered in the United States Of America, the McDonald's Corporation is the world's largest chain of hamburger fast food restaurants. It is serving around 68 million customers daily in 119 countries across 35,000outlets. The company began in 1940 as a barbeque restaurant operated by Richard and Maurice McDonald. In 1948, they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. In 2012, the company had annual revenues of $27.5 billion and profits of $5.5 billion.…show more content…
Demographic segmentation-kids, family and students Mcdonalds offers different products like Happy Meal which includes a free toy for kids. For families it has made different outlets and meals which are suitable for takeaways and drive thru. McDonalds has made its environment which is suitable for students of school to hang out with their friends and can get their lunch at McDonalds. Pschographic segmentation- Convenience and lifestyle McDonalds has adopted itself according to convenience and lifestyle of the Indian consumers, as India has huge vegetarian population so McDonalds came up with different and new product line which include items like McVeggie Burger, McAlooTikki Burger. They also made McDonalds as a place to relax and even for entertainment. Behavioural segmentation- Occasions, for e.g. Birthday parties for kids. McDonalds can get more customers by whom they can get most of the share of India Fast Food Industry but the should emphasise on their Targeting

More about Mcdonald's Corporation: An Analysis Of Mcdonalds

Open Document