Mcdonald's Case Study

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McDonald’s USA has been feeding the American society since 1940. Recently, the company has had various issues with people posting on social media as well as questioning the restaurant’s food. Millennials created controversy about what McDonald’s was serving its customers and this showed itself in ongoing negativity between social media, blogs, and news sites. This caused an extreme decrease in the restaurants sales. The tactic proposed was to become more transparent with the public, but the focused audience was “curious skeptic” millennials.
The objective, output or action taken was “Our Food Your Questions”. McDonald’s realized that almost 2,000 possibilities to interact with customers were being lost. The solution was to have targeted audience
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Instead of explaining how or why certain items are on the menu look a certain way, why not change it. From an economic point of view that would have been expensive for the company, but from a public relations viewpoint it would have brought in millennials that had left over time. Knowing what other competitors have to offer is always a good strategy. In todays fast food industries, the public looks for healthier options of food. Even though the food is not home made the company’s give millennials the sensation of…show more content…
When looking up blogs about this campaign many were from the company itself, but the difference being the comments and public interest was coming from different countries.
The food philosophy that McDonald’s has on its website is tied to the campaign that was established stating that they are, “… making changes based on what we’re hearing from all of you. That’s why we work hard to make tasty food with a “less is more” philosophy.” (McDonald’s).
The title of the campaign alone gave the company a theme. Solely having the time to answer every question possible to the audience was a great idea. Millennials want to be heard. Key messages that were essential to McDonald’s was as they express, “… our move to ensure we engage people in a two- way dialogue about our food and answer the questions and address their comments.” (Kevin Newell, chief brand officer for McDonald’s USA). This was a two- way communication between the consumer and the producer of the fast food. To help people know directly and not from any other news

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