We can say it very fixable with serving food to the customer on their values and principle. McDonald’s mission statement, SWORT Analysis, and innovation which are key factor of a healthy company. Ever get chance I would like to work for this company because of business strategic which is growing faster than any other fast food company. The mission statement of McDonald’s fast food restaurants is a common mission for every restaurant, but the McDonald’s values reflect the McDonald’s experience. The mission statement of McDonald's fast food restaurants around the world is not much different from any restaurant.
Internal communication with all McDonald's employees is therefore a major part of our public relations programs. Effective and innovative marketing has positioned and secured McDonald's leadership in the quick service restaurant industry. In order to maintain that position we ensure that every restaurant in our system is involved with... ... middle of paper ... ...mpany will launch a new advertising campaign, "We love to see you smile." The campaign, developed by DDB Chicago, brings to life the customer-focused initiatives being implemented at McDonald's nationwide. Several of the commercials feature actual McDonald's restaurant crew employees to give customers a perspective from the people who work at McDonald's everyday.
McDonalds believe that good customer service is the responsibility of everybody in the company. Every employee has a part to play in providing with a service with best practise found anywhere in the trade. Products McDonalds provide high quality products, such as burgers, fries, drinks, muffins, etc, which are safe and reliable that it does what it is supposed to do, but not only does the quality of the products matter, the good value for money affects the business. E.g. buy one extra value meal and get one free with a food voucher that represents the offer only.
The introduction of the Egg McMuffin in 1971, for example, meant that McDonald’s could cater for the breakfast trade. · Our People: Achieve a competitive advantage through people who are well motivated and feel part of the McDonald's team in achieving the company's objectives. Their objective of good staff and training is highlighted in their training by having a goal “every minute of every hour – make customers glad they came” Under this objective is McDonalds commitment to its franchisees, it recognises that the success and profitability of McDonald’s is linked to the success of the franchises. A highly qualified team of professional consultants offers continuous support on everything from human resources to accounting and computers. · Restaurant Excellence: Focus on consist... ... middle of paper ... ...e vulnerable to price wars from their competitors.
Children and adults recognize the famous “M”, they know who Ronald McDonald is, and they know what a happy meal box looks like. The use of their color marketing helps, but with the constant use of their symbolism with their color scheme is what makes McDonalds the number one fast food restaurant in the
References……………………………………………………………………………………………………….. Question 1 How Burger King will deliver value for their customers. Burger King delivers value to their customers through their products, prices, and place and promotion strategies - (“BK doesn’t just promise value, they actually deliver value”). Burger king has been in existence for 60 years and is growing rapidly in many other countries. Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made.
The Golden Arches are a household name and it appears what they have in their mission statement is working. Sonic’s mission statement rest on the restaurant’s legacy of the perfect drive in. According to My SONIC (2015) they are the largest chain of drive-ins servicing customers and communities all over with their wide variety of menu items and their car hop service. Their mission statement is rather simple and they just want to be the best and grow as communities grow. Chic-fil-a differs from the others in regards of a mission, statement according to Chick-fil-a (2015) they utilize a purpose statement and the purpose statement establishes why the restaurant is here and what they are here to do.
The organization allows the consumer’s experience to be the center of all its business practices. The key to their customer service policy is providing excellent food at a great value in a clean and friendly setting (McDonald’s, 2013). The fast food giant provides its customers with fast and convenient service by utilizing drive through windows. The “Dollar Menu and More” is a value menu that offers consumers lower priced food items with prices ranging from $1.00 to $5.00 (Wong, 2013). McDonald’s popularity among consumers is due in part to its conveniently located stores and strong brand name (Spenner, 2013).
Now, the company already has 218 branches in Hong Kong. Our group would like to analyze how McDonald's Restaurants (HK) Ltd(McDonald's) maintained its sustainability of business in the past 38 years since it had already influenced lifestyle of most Hong Kong people and become part of the local culture of Hong Kong. Analysis of sustainability of McDonald's Economic Perspective McDonald’s is one of the popular fast food chains in Hong Kong and the success of McDonald’s is due to it is able to create a homogeneous “global” culture that suit to the demands of a capitalist world. In Hong Kong, Time is money thus McDonald’s strategy is consistently fit to the fast food industry. The company has both economic strategy targeting at customer globally and locally.
4. PROMOTION The promotional activities adopted by McDonalds helps to communicate efficiently with the target customers. The diagram gives an idea about the promotion strategy of McDonalds. Application of the above mentioned Communication Mix describes the cost that is feasible as per the consumers. Some of the most famous marketing campaigns of McDonalds are: (a) “You deserve a break today, so get up and get away- To McDonalds” (b) “Aap ke Zamane mein, baap ke zamane ke daam” (c) “Food, Folks, and Fun” (d) “I’m Loving It” McDonalds corporate used these various techniques to become the world’s largest leading Burger Empire.