Satisfactory Essays
What is behind McDonalds success? McDonalds – one of well-known brands in the world that revolutionize the industry they compete in. McDonalds’ founding fathers could never have imagined the unbelievable growth that their company would have over the many years. Many believe that the success of McDonalds relies in totally on the brand mission that is to “be the customers’ favorite place and way to eat and drink. The mission also emphasizes the importance of a “must” exceptional customer experience”. One of the values that McDonalds tries to reinforce through out the entire company is the value cemented at the base of customer centric concept on a daily operation. “We place the customer experience at the core of all we do. Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service in a clean, welcoming environment, at a great value. Our goal is quality, service, cleanliness and value (QSC&V) for each and every customer, each and every time.” Most McDonalds’ restaurants are run and operated by the parental company. However, McDonalds’ affiliates or franchisees also have an impact on the fast food industry. Nowadays, McDonalds realized that to stay competitive it is needed to ensure that all its partners stick to the golden brand mission and values. McDonalds revenues rely entirely on the success of privately McDonalds owned-restaurant revenues, royalties, rent, and franchisee fees. In 2012, the company had approximately $27.5 billion in sales and $5.5 billion in earnings. The key to success of these thrilling numbers lay down at the skeleton of the business model of McDonalds. The so-called “ Three legged stool” skeleton of the business mode... ... middle of paper ... action”. This may be to: buy the product, visit a restaurant, recommend the choice to a friend or increase purchase of the menu item. When a customer enters a McDonalds restaurant he should feel differently than any other stores. McDonalds restaurants are not just about physical location or distribution networks for its products. Restaurants have a different significant role. The Role is to create an atmosphere where the customer can come back again and again. Another role of the restaurants is the management decisions of a range of processes involved in delivering the products to the end customer. McDonalds restaurants are well spread across the most popular and crowded locations that are very convenient to most of consumers. A good idea of McDonalds was keeping the restaurants opened until late night to appeal to young adults who like to party or going out.
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