Mcdonalds And The Sustainability Of Mcdonald's

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McDonald’s Sustainability The purpose of this paper is to introduce you to the fast food industry, how it is everywhere in the United States and increasingly spreading globally. The majority of the fast food restaurants in the United States are dominated by hamburger fast food restaurants. Amongst the burger segment, McDonald’s is the number one leader in the burger industry, followed by Burger King, and Wendy’s respectively (Oches, 2011). After a brief introduction and history of McDonald’s, you will be guided into what measures McDonald’s uses in their journey to a more sustainable business. While also assessing their sustainable framework and the five key areas they focus on as a company, which include: people, planet, food, sourcing, …show more content…

Typically the fast food industry is associated with urban development, franchised operations which become chain restaurants across the globe that offer standardized meals, so that consumers can enjoy their favorite meals anywhere (Borade, G. (2012). Tracy V. Wilson states that McDonald’s was the first fast food restaurant to utilize a speedy assembly-line system to prepare food when the McDonald brothers opened up a redesigned restaurant in 1948, in which other chains followed a couple years after in the 1950’s (Wilson, n.d.). The speedy delivery made McDonald’s the largest fast-food chain restaurant in the world …show more content…

In 1948, they closed their restaurant for remodeling and when they opened back up, they did away with the car hop and were a drive-thru service restaurant with a limited menu. McDonald brothers called their new system the “speedee service system” where they were offering burgers, fries and shakes in a speedy fashion. The burgers were prepared factory style, where all burgers were the same and had ketchup, mustard, onions, and pickles on every single burger and kept warm and were readily available when a customer went through the drive-thru (McDonald’s history,

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