The Mc Cain Campaign John McCain’s campaign for the office of president of the United States has been carefully thought out in order to attract the largest possible amount of voters. As in all campaigns, everything that the candidate has said and done has been screened and planned so as to not offend or scare off any potential voters. Because of the campaign’s thoughtfulness and attention to detail, the Mc Cain campaign has been mostly successful up until this point. Until now John Mc Cain and his closest competitor for the Republican party nomination, George W. Bush, have nearly been splitting support from party members, with a slight advantage toward Bush. Both candidates have been campaigning hard and the competition has been fierce, recently resulting in the negative advertising aimed toward the opponent that has become common place in American politics today.
The campaign’s success at this point can only be based on the number of primaries and caucuses that Mc Cain has won, and since it only includes a few states, time will serve as an increasingly better indicator of his success. Mc Cain and his advisors have incorporated many of the usual strategies into the campaign such as a large number of public appearances, speeches, debates, and advertising, but they have also included some new approaches which aim to attract voters. The campaign tries to highlight McCain’s history of service to his country by means of service in the armed forces, as a prisoner of war, and as a US Senator. The major ideology that is stressed is the fact that Mc Cain puts his country first and does and will continue to do whatever is necessary to ensure it’s welfare. When asked why he is running for office, Mc Cain sites three main reasons: To restore integrity to the office, To reform government, And to renew the American dream.
The presentation of John McCain’s high moral character is another strategy of his campaign, especially since many people are looking for a president who is completely honest and free from scandal. One of his best attributes, and one which really helps his campaign is McCain’s willingness to talk to the people and to the media. This openness helps him get media attention and improves his image in the minds of Americans who are looking for someone whom they can relate to take the office. An interesting strategy that Mc Cain employs in his campaign is ...
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...te on a state to state level. In the larger states, where a greater number of votes are at stake, an advantage goes to the candidate who has more money to spend on advertising and campaigning, and who is vocal in supporting the local issues of that state. The type of candidate who is at a disadvantage in the current system is someone who has little support to begin with, and cannot buy votes through any amount of advertising or campaigning. When it comes time to run for the Presidential election, not for the party nomination, the battle between candidates heats up.
A good candidate must have a tough skin to shed off criticism and personal attacks from the media and from the other candidate. The candidate must now speak to audiences more confidently and present himself as a person who wants and can handle the power of being president. If a candidate has the endurance to make it through the campaign process successfully, then they should be commended for that alone regardless of the final result in the election.
Works Cited 1. Internet http://www.mccain2000.com 2. Internet http://www.mccain2000.com/issues/qna/html 3. Internet http://www.salon.com/news/col/cona/2000/02/29/right/
As a result, more states vie for earlier primaries to claim a greater influence in the
Rick Santorum’s departure heralded the beginning of the general election. Mitt Romney, with the backing of the Republican establishment, and the growing support of the base, can now devote his resources for a one on one showdown against President Barack Obama. Recent polls indicate that he is behind by only a few points in a head to head match-up against the President. High employment rate, skyrocketing gas prices, ballooning national debt, and an exhausting war in Afghanistan created animosity against the President’s administration. Therefore, the President must decisively address these issues in the months ahead to ensure reelection. He must pull the jobless rate below 8%, and lower the price of fuel. The President must not prolong the war in Afghanistan and must not escalate tension with Iran. In essence, a President seeking reelection will need to embody Niccolo Machiavelli’s acumen and Desiderius Erasmus’ deferential image. Now, I will outline what the President must do to handily beat Romney.
... by Robert Finch, “He wasn’t nearly as attractive, physically, as some of the other candidates, but he was so intense; he was a strong personality. You regarded him as a comer, someone who would be effective and successful in political activity. I was impressed by his obvious political skills, his intelligence, and his drive (Strober 31).” This definitely sounds like some qualities that would make a good president and the public agreed by electing him President.
It pushes the two-party system and disregards states. Majority of the presidential campaigning is between the major parties in American: Republican and Democrats. So campaigning is spent on swaying the people to cast their votes for either candidate. Presidential campaigns have clear tendency to concentrated their resources on state both candidates have certainty pull while ignoring the states that favors one candidate or the other. With the winner-take-all system, a candidate that already is well ahead in a particular state doesn’t spend any more time trying to campaign in the state nor either does the losing candidate try to win over the state. So, candidates will tend not to bother with states where they are either ahead or behind. For example, Massachusetts’ residents said that during the 2000 general election, they rarely saw campaign advertising from either major-party candidate (Gregg, 2003). By fact that Massachusetts was counted to be in favor of Gore. And by contrast, residents of Illinois complained about having been overwhelmed by presidential campaign ads. Illinois was swamped with campaign ads because according to the polls, it was characterized as a “battleground state (Gregg, 2003). Another example is the 1960 election between Senator John Kennedy and Vice President Ricard Nixon. In Stanley Kelley’s study, it found out that both Kennedy and Nixon spent seventy-four percent of their total campaign
It is very common in the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent $2.6 billion on advertising that year, from which $2 billion was used exclusively for broadcast television (Seelye 2008). Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political campaign commercials of the 2008 presidential election reveals the different informal fallacies utilized to gain support for one of the candidates or misguide the public about the opposing candidate. Presidential candidate Barack Obama, who belongs to the Democratic Party, broadcast the first commercial we will analyze, the title is “Seven” referring to the seven houses his opponent John McCain owns; Barack Obama tries to engage pathos which refers to the audience of the message (Ramage et Al. 2012) utilizing a form of fallacy known as “appeal to pity”, this fallacy tries to “appeal to the audience’s sympathetic feelings in order to support a claim that should be decided on more relevant or objective grounds” (Ramage et al.
The candidates will have a better chance of getting elected.
The most influential structural element of the new primary system is the newfound practice of the political parties choosing a favored candidate before the primary season. The parties then throw all their support and financial backing behind this candidate and instantly make him/her a front-runner. While this element is standard among the two parties, the remaining structure of the primary system differs between the two main political parties. While both the Democratic and Republican parties hold open and closed primaries, the two parties hold many of their state primaries on separate dates. Additionally, the two parties have different rules that determine how each state’s delegates are allotted. The Democrats practice the proportional representation method of delegate allocation. The Republicans, on the other hand, pract...
The 2008 democratic presidential nominee Barack Obama and the republican presidential nominee John McCain are both very well political speakers when it comes to the presidential election, but have certain issues that they differ on. To name a few issues are abortion, economy, same sex issues, taxes, and the war in Iraq. Which ever presidential candidate becomes elected this year, it will be a year to make the history books. If Barack Obama becomes elected he will be the first black president of the United States and if John McCain becomes elected his running mate Sarah Palin will be the first ever woman Vice President in America. It will truly be an interesting and history-making race for future generations to study.
Today’s leading news stories range from sports to overseas affairs, and from these Americans must decide what is important to our nation. Governor George W. Bush tries to make this decision a little easier in his announcement of candidacy on June 12, 1999 in Cedar Rapids, Iowa. Like most candidates in an election, Bush’s main purpose is to present his ideas to a large audience and convince them that he is the man that can change the presidency. Governor Bush offers his opinion on free trade, our current military power, and drawing a moral line in politics. Bush speaks elegantly to his intended audience, which consists of his loyal supporters and those interested in changing America’s political scene with a “compassionate president.” At the same time he tends to exclude people who haven’t kept up with his agenda or that are not in the market for significant political transformation. Overall, Bush gives sufficient information to back up his claims. Only reading the speech would not indicate this, but exploring his website provides background information and family history, and is all done with a friendly, inviting tone. The effort made by Bush to run and manage this campaign exemplifies a caring and committed candidate and produces an effective rhetorical argument.
Although John Kerry's race to the White House is a definite challenge that will be hard to tackle, it is one filled with fruitful returns if achieved. John Kerry will need to be an individual that sets him apart from the other running candidates by addressing key issues that are pertinent to the highest percentage of voters in the United States by learning from the past. On the other hand, as a democratic candidate, John Kerry should uphold the new democratic view of being a moderate while using the media and other mediums of communication to his full advantage to achieve support for his political platform.
In America, political candidates go against one another in a process known as an election in which citizens vote for the next person who "best" fits the position. In addition, there are various amounts of debates on whether a citizen should be compelled to vote. Although some argue if citizens should be required by law to vote, there are exceeding an amount of disadvantages.
McCain starts off his speech by using self-disclosure and describing his time as a young man as a navy liaison, and eventually senator, on the senate and working alongside former vice president Joe Biden. “Joe was already a senator, and I was the navy’s liaison to the Senate. My duties included escorting Senate delegations on overseas trips, and in that capacity, I supervised the disposition of the delegation’s luggage, which could require – now and again – when no one of lower rank was available for the job – that I carry someone worthy’s bag” (McCain 2017). Self-Disclosure is the the speaker telling the audience of their personal experiences and tells the audience why they have the personal convictions that they have. (Hamilton 2017)
Let’s take a step back to 2008 in Philadelphia. Neither the city nor year suggests that history is going to be made. On March 18, 2008, at the National Constitution Center in Philadelphia, Pennsylvania, Barack Obama took the stage and delivered a speech that would portray the racial landscape of his presidency. In his speech, Obama points out rhetorical tactics to support his argument that we as Americans in this country need to be united for racial equality to exist. He begins his speech with a back story to highlight the kairotic moment present, then appeals to pathos through lots of examples of racial injustice to signify the need for such change, and then uses his appeals to ethos to suggest ways of change for Americans, both black and white. The speech was very successful: people from both sides praised his bravery, and later the same year, Obama demolished McCain in a close victory to secure his presidency.
Bush’s method of topic by topic argument along with many emotional appeals was a rather effective way of winning the audience’s support. By appealing to the emotions of the audience Bush was able to give the audience issues they could relate to as well as issues they would feel strongly about. With an emotionally involved audience Bush was able to gather a great number of supporters of his party, just as he intended in his original purpose. The further reference to the character of the people involved in the issues really paid off by drawing the crowd closer to the people working for them. With the topical structure and the appeals used, the speech was a very effective tool in gaining support for the Republican Party from the northern Arizonan audience.
On July 27, 2004, Barack Obama made arguably his most important speech, “The Audacity of Hope”, at the Democratic National Convention Keynote Address. These conventions are for political parties to announce a winner for nomination. All the way through his piece, Obama focuses on connecting Americans and himself to the audience. In fact, at the time, Barack Obama was a US Senate candidate for the United States president, and in making this speech, was offered a window for raising his popularity. Throughout “The Audacity of Hope” speech, Barack Obama implements three main devices to raise his political popularity: repetition, abstract language, and structure.