From the early sixties to twenty-thirteen, people have been stopping by McDonald’s for a cheap and easy meal. Traveling the world? Just heading to work? Time is money, and going to McDonald’s can save lots of time. With the use of advertisements, McDonald’s persuades everyone to visit their restaurant. Although the modern McDonald’s ad and the vintage McDonalds ad are both superior advertisements for McDonald’s, the vintage ad is better because it has a better focal point, theme, prominent element, artistic choices, and feeling or mood.
In comparison to the new ad, the focal point is much better in the 1965 ad because it shows a clearer focal point. The first thing the viewers see in the old ad is the large McDonald’s sign and the classic car sitting in the parking lot. This could bring back memories or someone’s childhood, or even remind them of a movie they love. The classic car in the parking lot creates lots of different feelings for the viewers. The McDonald’s sign is a superior focal point because the viewer knows exactly what the ad will be about right as they look at the ad. Nothing screams McDonald’s like a golden arch! On the McDonald’s sign, the lettering says “Wonderful Hamburgers”. Hamburgers is a term McDonald’s hardly ever uses now. Even though the old ad have a better focal point, the modern ad does have an alright focal point.
Like the old ad, the new ad has a decent focal point. In this ad, there are two focal points: On the left side, there is a salad. And on the right there is a salad along with a whole meal consisting of a burger, a drink, and a salad. This would make people instantly think that there are healthy options for them at McDonald’s, therefore, they would want to stop by for some food. The brig...
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...ome, this might make you happy. You can now order a salad from McDonald’s and not gain a bunch of weight. Because the new ad has a decent mood or theme that is projects, it is a superior ad for McDonald’s.
Over the last fifty years, McDonald’s has changed their advertisements immensely. Instead of showing the restaurant as a whole, McDonald’s now shows just the food and the products they serve to you. This is a big change, but was most likely for the best. Advertisements are what make big businesses successful. Without ads, people wouldn’t know about some of the restaurants that are present. Things such as focal point, theme, prominent element, artistic choices, and feeling or mood are what make advertisements speak to the people. Although the new ad is a great ad for the company McDonald’s, the older ad is better because it portrays all of these elements better.
Back when the times were different the old ad would have been flawless, but all and all the newer ad is a much better choice. The newer ad had a perfect focal point that caught the viewer’s eye. The plot of the newer ad had superior details that made the ad better than the old one. The general feeling and mood is also an abundant aspect of the newer advertisement. Selection of elements is another aspect that the newer ad has better than the old advertisement. The new advertisement is systematized better than the old advertisement. The audience is the aspect that makes the new advertisement enhanced than the old advertisement. Although the old advertisement has many great aspects, the newer advertisement has a better focal point, action, general feeling and mood, selection of elements, and audience.
Other commercials, according to Solomon, thrive on fitting in. The Chevrolet commercials have a slogan that makes one feel to be American, one must by American. Chevrolet's slogan is 'The Heartbeat of America.'; Car commercials also have targeted markets also. For a truck commercial, they will show a truck getting all dirty and going through an obstacle. This is targeted towards men because most men find these things appealing. For a luxury car commercial the mood or the commercial is nice and pleasant, the car is on a country road (representing one driving to there country home). These cars were once targeted towards upper class people, but now they are targeted towards everyone according to Solomon. A commercial strives on the ever so enduring drive for Americans to have better things and climb up the social status ladder. Marketers know this, so they place normal, average, everyday looking people in their commercials to let middle class people know that they can have the car, too.
Advertising is as old as civilization itself. They are forever interconnected. If one changes then so does the other. So as our society evolved dramatically by the influence of technology and social media, so did the way we advertised. With the power of technology, advertising gained the ability to be everywhere at once. These locations ranged from billboards, to projector screens that hang from skyscrapers, to even in your homes in the form of commercials. The evolution of advertising in the modern world is both somewhat disturbing and innovative at the same time.
While different aspects can be observed from the editorial cartoon, one thing is clear, McDonald's has no chance. As the metaphorical "McDonald's" fights to regain its former glory, it is ultimately left running in circles with no chance of making it to the finish line. The message is apparent in the cartoon. Ronald McDonald, tired, worn out, and fat will inevitably end up in the same slump he started from. The perspective is conveyed plainly with the use of several visual metaphors and presentation. McDonald's seems to be losing the game it started itself.
An analysis of 2013 advertising expenditures found that ?US companies spent $5.5 billion on fast-food advertisements and $6.8 billion on separate food, beverage and confectionary categories? (Henderson 191). The majority of these advertisements were focused on high-calorie and low-nutrient foods. McDonalds is generally regarded as the king of all burger chains; having brought fast food to the world and being the first company to ser...
McDonalds promotes the construct of “healthiness” as a justification as to why a consumer should purchase their food. This article introduces an interesting viewpoint that despite these claims of “healthiness” or even the inclusion of low calorie options does not ensure that the consumer will not overconsume their food. I will use this source to expand the findings in "Nutritional Quality at Eight U.S. Fast-Food Chains 14-Year Trends” which argues that despite the addition of “healthy” options at fast food restaurants, the overall nutritional quality of the menu remained poor. An analysis of these two sources will be used to help answer my research questions: what consists of healthy food in the McDonalds “Questions” campaign and what are the implications of this definition of healthy food? I will use these sources to support the significance of my claim. Specifically, I will use Downs as evidence for my claim that despite marketing campaigns aimed at redefining McDonald’s as a healthy option, the definition of healthy food that these commercials promote is too limited and ultimately attempts to conform to new definitions of healthy food without actually changing their
However, extensive research has been conducted to test the effectiveness of nostalgic and non-nostalgic commercials. The results of one particular study revealed that advertisements with nostalgic themes are actually quite likely to produce greater recall and preference for the product being advertised (Muehling, 26). Furthermore, a separate investigation “examined individuals’ responses to nostalgic print ads, and observed a positive relationship between ad-evoked nostalgia (measured by a 10-item Likert scale) and attitudes toward the ad and purchase intentions” (Muehling,
This essay is an analysis of two advertising posters, one of being a modern piece of media, the other being aimed at the previous generation. I will be reviewing posters from Coca Cola and Benetton, the latter being the modern piece of media in this comparison.
How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads?
Surken (2001) goes into detail about this by saying “the image's time frame and placement within an advertisement offers other clues” (p. 26). The placements of signs are important in interpretation of an ad. In this specific case, the table is up in the foreground and the Lunchables lunch box is positioned front and centered on it. Coming out of the Lunchables box in front of the child is all of the paint, food, and animals. Of the goodies coming out, the cheese, crackers, turkey, and gummy worms are more central. This is because these are the items that are found inside of a Lunchables lunch and the advertiser strategically placed them where the eye would catch them first. The paint and paintbrushes are behind the cheese, crackers, and turkey, and they are splattering everywhere, grabbing the attention of the child in the ad. If the paint were in front of the cheese, crackers, and turkey, it would be harder to see the items inside of the box. The meaning of the ad would remain the same but it would be harder to see the food the Lunchables is advertising. The child is behind the Lunchables so the viewer can see the kids expressive face. He is sitting in a chair behind the table and in front of the water fountain, if he were to be moved the meaning of the ad would change. In the case that the child is placed in front of
The techniques companies use to sell their products have changed so much in the past 50 years. Every company has to adapt to the changing times. An example of this is that in the 1950s, companies had to find a way to appeal mostly to stay-at-home wives because they were the ones who were home all day listening to the radio while doing chores or watching the commercials between their soaps. In the 1970s advertisements had to change and find some way to appeal to an increasing amount of feminists while alluring homemakers also. They have to go along with the changes.
STRENGTHS: Jim Skinner had to clean up a big mess after the 2003 slump, and did so by coming up with a strategy to turn everything around. His strategy had to consist of staying competitive with the numerous other fast-food restaurants popping up all over the world. In order to maintain this, they had to reorganize the way they presented themselves to the community. Jim Skinner did so by cleaning up the customer service, cleaning up and modernizing the physical buildings, and changing the menu to the changing tastes of their customers. McDonald’s also introduced their slogan “I’m Loving It” to reach out to the younger customers. The advertising is very much targeted toward teens and young adults. (Dess, Case 40)
Advertising is mainly targeted at children – children may be a large part of McDonalds’ target market, but the advertisements of the past have solely been targeting children. This is not an effective strategy, as the rest of the target market has not been targeted. Multiple ads that target all groups would solve this
Over the past decade, debates regarding the fast food industry occur frequently. Its substantial impact on the world has changed a way of life, specifically in the United States. The concept of the fast food industry was to create a method that would allow people to purchase cooked food at a faster rate than preparing a meal at home. This method was first introduced to deliver options to those who needed to chow down for lunch but did not have the availability to sit at a restaurant. Although this concept increasingly became famous for its low price and its aspects of social dining, most people are dependent on this method of eating for most of its meals. Most people are aware of its dangers it can have on someone’s health; however, fast foods’ marketing strategies allow companies to maintain it corporate power in the global economy. The most popular fast-food chain is undoubtedly McDonalds.
Furthermore, this advance advertising helps more individuals to resonate with McDonald 's as they actively promote their business and its offerings than other competitors. Additionally, McDonald 's has way more locations in which to purchase items such as their hamburgers. Therefore, more children tend to recognize it and want it more than places such as Burger King or Wendy 's. This is all mainly due to the reputable brand and its well known reputation. LIkewise, children constantly see McDonald signs and advertisements.