Chapter 1 Introduction 1.1 Industry Overview The oil industry has evolved a lot in the past decade. Furthermore, there are two major players of oil on the local market namely: Mauritius Oil Refineries LTD (MOROIL) and Ramdenee Edible Oil Products (ROEP). It is important to point out that during that phase customer perception on oil has also changed, consumers have become more health conscious and are better aware of the consequences of oil consumption, this is due to the different cardiovascular diseases and other health campaign conducted. With time due to ease of entry, competitors found it very easy to penetrate the Mauritian oil market, competitors now import oil from Egypt, Indonesia, Italy, Spain and from other Arabian countries and manage to be competitive on the market. Those oils being relatively cheap enter the market and with which traders manage to earn a decent profit. It had been seen in our study that Mauritian customers in general are more price conscious when purchasing oil, however there exist those customers that are more health alert, that niche will be using different other type of oil such as Sunflower or Lesieur oil. According to a business magazine, “the consumption of edible oil in Mauritius is estimated at about 2,400 tons worth Rs120 million. Namely, 90% of the oil consumed in Mauritius is refined locally” (Business magazine, 2013). The scope of the study is to determine the positioning of the core product of MOROIL namely “Rani Oil” on the Mauritian market based on the perception of the consumers. 1.2 The Company Profile: Mauritius Oil Refineries Ltd (MOROIL) is a dynamic Mauritian Company which extracts crude oils from South America and Indonesia for refinery purpose. MOROIL ... ... middle of paper ... ...ll study. Chapter 3: Research Methodology Based on our Research Objectives and Research Questions a questionnaire was designed to evaluate MOROIL market position on the local market. The questionnaire will be distributed among customers. Face to Face interviews were carried out in both Supermarkets and Hypermarkets. Chapter 4: Analysis of data The SPSS software 18.0 has been used for data input and analysis. Every answer in the questionnaire has been computed. Chapter 5: Recommendations Based on the above analysis, appropriate proposals were designed and ideas have been discussed in order to ensure that MOROIL gains from competitive edge and gives a conclusion of the study. Chapter 6: Conclusion As mentioned, the study is to identify the market position of Rani’s cooking based on the perception of consumers. The next chapter is the literature review of this study.
The data were entered into SPSS by the researcher and were screened for errors and cleaned using established protocols (Pallant, 2013). Frequencies were run on each variable to check minimum and maximum scores and to assess valid and missing data. Missing data were minimal and assigned the code 999 to avoid confusion with the participant’s age of 99 years old. Tests of normality were conducted for continuous variables and all variables were checked for any violation of the assumptions underlying the planned statistical analyses (Pallant, 2013). No violations of statistical assumptions were
Firstly, one of the most important focuses would be given to the target customer as we will need to know more about their taste and preferences. What it is they need and or want. Particular topics covering this area will be, the need for ‘Market segmentation’, identifying a competitive position in the market about to enter in the market and studying consumer behaviour, will all be discussed.
The authors of this article have outlined the purpose, aims, and objectives of the study. It also provides the methods used which is quantitative approach to collect the data, the results, conclusion of the study. It is important that the author should present the essential components of the study in the abstract because the abstract may be the only section that is read by readers to decide if the study is useful or not or to continue reading (Coughlan, Cronin, and Ryan, 2007; Ingham-Broomfield, 2008 p.104; Stockhausen and Conrick, 2002; Nieswiadomy, 2008 p.380).
This paper is an illustration of quantitative data analysis using the IBM SPSS Statistics software. It does not provide the details of technical skill to operate SPSS but focuses on developing a set of decisions and actions in order to set up, describe, manipulate and analyse data in the specific context of the study of Jackson and Mullarkey (2000). In order to fulfil the task, this paper illustrates a step-by-step of actions that were made on the data. It also gives the insight into the determination of each step that helps interpret the findings from the data.
In every industry especially in the highly technical product such as lubricating oil, one particular company always stands out as the leader. They might have the highest sales and the largest customer base. But whether they are leader in the market or not their position in the market can always be under threat. It is understand form the case study that, Castrol might face a huge competition in the market. In order to improve the position of Castrol oil in the marketplace, they should follow some policy guidelines. In an open market economy where entry to market is less, industry leadership can be changed very quickly. Even established brands can be displaced with new one. So a company like Castrol with a leading market share over the world
This report outlines and analyses the consumer decision process encountered when purchasing biscuits in relation to primary market research completed targeting one particular demographic of the possible market. The purpose of market research is to ensure that a businesses focus is on producing a product that meets the needs and wants of consumers, therefore it is essential to identify a potential target market and create a product that is able to be successful at all stages of the consumer decision cycle (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146). The report will explore the effects within the biscuit industry of various external factors influencing their products. Political and legal regulations, socio-cultural trends, economic shifts and the natural environment all impact a consumer’s decision making process and in turn the necessary actions of the businesses. Additionally, there are various demographic, geographic, behavioural and psychographic traits and trends of the target market that are inextricably linked to the circumstances within a marketplace and are analysed (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146).
Coffee Time is a chain of coffee bars that is popular in North America and Europe. It obtains and roasts some of the finest coffee beans and they also sell a variety of blended coffee beverages and snacks. In addition, recent trends in the global coffee business indicate that South Asia is an emerging market for coffees with a special flavor and coffee bars. Coffee Time has identified India among other South Asian economies as a bright prospect. Coffee Time is a premium brand of exotic and regular coffee flavors. For many Americans and Europeans, Coffee Time stands for the celebration of coffee. Since, the management of Coffee Time is considering the option of entering into India; they must analyze some data and come up with a research design that should answer the following:
Nutrition and food quality issues are also essential for the company ‘s financial health as the products meant for consumption will only sell if they are able to offer health, quality and nut...
MSCI, a budgetary investigation firm with extraordinary aptitude in surveying the estimation of intangibles like carbon hazard, examined the petroleum business ' execution in five key classifications: operations, wellbeing and security; capacity to get to assets in developing markets; carbon discharges; interest in option vitality; and interest in unpredictable fossil powers like oil sands and oil shale, coal bed methane and coal crease gas, and both gas-to-fluid and coal-to-fluid energizes.
The supply chain not only provides them cost benefits but also technological advancements over other firms in terms of crushing, refining and packaging on a large scale. This helps the firm to provide different types of edible oils. The company sells its packaged edible oil under the brand name of Fortune and projects it as oil which is healthy and light. The advertisement with a tagline “ Thoda aur Chalega” shows that the oil is suitable for all type of cooking purposes, different dishes and for all age group.
Although people are responsible for making their own decisions about what to eat and what surroundings they choose to influence them. But, the food industry have their own ways of dragging the people towards their products. It is important to know the ways the food
From marketing perspective, LOCATION for the fast food service to the potential customers is most important according to Maritz Marketing Research. The recent study showed the location has to be convenient. The analysis said that adults under the age of 65 prefer convenient location for their fast food. They need their service to be in “an arm distanced”, which means the convenient location helps customers save their time, traveling cost. For the fast food chain companies, locating the branches to reach customer becomes a positioning strategy.
An SPSS data analysis was conducted to synthesis and analyse the raw results. Through the SPSS software, a t-test was conducted for the three sets of data obtained. For hypothesis 1 and 2, an independent t-test was conduced and for hypothesis 3 a repeated measures t-test was conducted.
This is the research study which is intended to help to people on the market economy and in the community. It shows the consumer’s behavior that affects their decision making on choosing a right product. And this study how also shows this method can be useful when engaged on the products carefully.
Nowadays, many petrol pumps provided in Malaysia with a variety of branded like PETRONAS, Shell, Caltex, Esso, BHP and others according to Sung, C. T. (2011). This may cause petrol manufacturers have to compete with other petrol manufacturers to get place in the market line with the changing of economic life. Based on Kosmo! Online News, Irwan Asri Mohd Nor stated that every petrol compan...