Mattel and Toy Safety

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In 2007, the international toy manufacturer, Mattel, Inc. issued several recalls for millions of their products. These recalls were for safety reasons in that testing at the manufacturing sites and special test laboratories showed that millions of their toys were coated with dangerous amounts of lead in the paint. This lead based paint contains a potent neurotoxin that if ingested can cause serious harm to children. Mattel assured the public that the problem would be solved, the recalled products would be collected and replaced, and that the company would never let this type of incident happen again.
In the contents of this case there are several management and safety issues and areas for improvement. One issue is Mattel, Inc.’s responsibility to its stakeholders; to its customers, to its stockholders, to its employees, and to its suppliers. The responsibility to Mattel’s customers is that of producing and selling safe products. Along with the recall on the lead coated toys there were also toys that contained small, but powerful magnets that if swallowed could attract each other and cause serious or fatal intestinal perforation or blockage. These defects were not discovered during the testing of the products. Before this incident occurred Mattel, Inc. was recognized by Forbes magazine as one of the 100 most trustworthy U.S. companies. Too this, Mattel did everything they could to assure that they were doing everything possible to handle and correct this problem. For Mattel’s stockholders, the company had to make sure that the image and reputation was saved and redeemed as soon as possible. With such a massive and extensive recall of potentially hazardous products, that was designed to be safe for children, the stock prices and e...

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...the U.S. market to be tested to U.S. standards; 2) standardize procedures that will be used industrywide to verify that products comply with U.S. safety standards; 3) establish criteria to certify that testing laboratories are qualified to perform testing to U.S. standards using industrywide protocols; 4) require the development of testing protocols and certification criteria through the cooperation of all stakeholders and apply them consistently; 5) necessitate that Toy Industry Association work with Congress, Consumer Product Safety Commissions, and American National Standards Institute to implement the legislation, rules, and protocols to ensure industrywide adherence. Both Toys “R” Us and Mattel made testimonies on the incidents as well.

Works Cited

Lawrence, A. T., & Weber, J. (2014). Business and Society (14thth ed.). New York, NY: McGraw-Hill Companies Inc

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