Mattel Recall

Although Mattel conducts strategic planning from a customer point of view, the company still suffered from a serious product recall issue, to better understand we must look at the extended manufacturers and business partners that affect Mattel.

Ethics in business is all about doing what is lawful (Bonczek,1992). When Mattel contracts with foreign countries such as China, Hong Kong, for example, the mandates of manufacturing are laid out and made very clear (Ferrell & Hartline, 2014). If a manufacturing toy company fails to adhere to safety codes in toy manufacturing then the margin of error becomes so great that it is irreversible.

A consumer who buys a product from a company name such as Mattel buys from them because they have come to trust the company. Customers are not always aware of what precautions or contracts companies make with other companies. Another example is

Unfortunately for Mattel, a difficult battle with Carter Bryant also was very costly over the product Bratz. The manufacturer reaches damages as starting at hundred million and more the toy manufacturer continues to be the number one toy doll factory (Ferrell & Hartline, 2014).

Although, Mattel has much misfortunate concerning lawsuit, and recalls much of what they experience may have been avoided had consider very closely optimizing their organization with strategies outsourcing product (Capelle2017). In closing Mattel at some point must have taken in to account espoused values, and basic assumptions that have brought failure to their industry, in the end they have to do what is ethical and right in service community around the globe (Kreitner & Kinick, 2013).