Mass Media and Gatorade Advertisements

From this analysis I have noticed that the advertisements Gatorade is releasing to the public are considerably consistent. Gatorade is using these celebrities to not just to say “You can be just as good as them if you drink Gatorade”, but they are implying that it works for them and the outcome of their performances. Viewers will gain the belief that “since these products work for him/her they will contribute to my athletic performances too.” This belief is common to the one I had after viewing both ads. Gatorade has done an excellent job advertising their products and I expect to witness them fuel the performance of athletes everywhere, for a very long time.

Fans always believe their favorite celebrities and defend them so using celebrities is the way to get into our wallets. Celebrities nee... ... middle of paper ... ...everyone. America is well known to everyone and it is diverse, so it shows that people of all races say that Proactiv is number one. This says that the product is good and America says that it is number one. Proactiv knows how to grab our attention in their commercials or ads.

The success of the people that Nike promotes helps give Nike a little bit of credibility in what helps make someone a great athlete. So when Nike promotes a shoe saying that a certain type of shoe promising a specific result people not only buy to satisfy the need to create a better reality but also in trusting in Nike and what they can do. Those pictures are their constant appeal to ethos. The athletes like Russell Westbrook and past legends like Michael Jordan that Nike sponsored have created a chain in which Nike gives an athlete publicity and in turn that publicity helps the person they are sponsoring boost the sells for their product more. With all of this Nike helps create an image of what modern American is like.

So, furthermore, it is quite easy to enter and exit the market however, brand loyalty can influence how well your event planning does in the industry. Thus, consumers tend to look at the level of knowledge, expertise, and experience many event planning businesses entails in order to differentiate one from other competitors. Therefore, you tend to see that many consumers generally base their decisions and choices on if they have utilized the services previously, does the company have a great reputation, is the company known for exceptional services and events, and does other consumers speak highly about the business. All these factors contribute to how well a company excels over its competitors in the market. Moreover, these attributes and qualities brings forth and bridge brand loyalty among its consumers and potential consumers looking for quality services and companies within the event planning business and causes many event planning businesses to stand out and reign supreme over others.

Just like the “float like a butterfly” part, the “sting like a bee” part can also appeal to the target audience. Because athletes want to do their best when they compete, Gatorade recognized that this part of Muhammad Ali’s catch phrase would best express that by using their products, athletes would achieve their goal. “Sting like a bee” can also have many interpretations. The target audience may interpret this as, since they are drinking a product from Gatorade, they will effectively perform their best when they compete. A bee’s sting is really strong, so in turn, when they compete, they want their performance to be as effective as a bee’s sting strength.

I feel that this assignment has taught me more about celebrities and their influence that I wasn’t previously aware of. Celebrity icons to me serve as an internal or external reality for individuals, appealing mainly to our emotions. Society feels like it needs celebrities so they can have an expectation to live up to. Society I think is simply obsessed with celebrities and will continue to hold them at high value. I use celebrities as examples because they act as good reflections for us as a society I feel.

The Puma brand logo creates a positive customer-based brand equity because it’s recognized by consumers to represent the company’s stylish athletic products (Olson, Czaplewski & Slater, 2005). Criteria for building the brand Memorable: The leaping Puma logo is easily recognized at both purchase and wearing the brand products. The Puma is widely recognized throughout the global sports manufacturing market by consumers as a cool, fashionable, and stylish brand. Puma is a very sought after brand by fashion trendy consumers. Business Wire reports that Puma “is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion.

Many marketing companies have realized the importance of celebrity’s endorsement as a marketing communication tool. Corporations hire celebrities because they are individuals with “Celebrity Equality”. The awareness and association celebrities portray to consumer firm’s hope this branding transfer to the product they are selling. When corporations endorse a celebrity, they are taking on the possibility and risk of that the spokesperson may become involved in events that can have deleterious effects on the company and the product, they are advertising. “They’re human.

Other than that, endorsements also benefit organizations an extra layer of publicizing the brand to the customer with an additional assistance of a third-party authorization. When such authorization comes from a well-known person, not only does the level of consumer assurance in the brand rise up but the brand optimal decision also help to ease the customers. Endorsement also can be seen as an act of supporting... ... middle of paper ... ...CLUSION The most important matter in celebrity endorsement is to pick the right endorser and the right match for the product or service. There are two different types for choosing celebrity endorsers who match with these different target audiences. The first option is to pick an endorser who matches both demographics groups at the same time.

But what makes people buy the name brand Nike? They have great advertisement. I love to watch Nike commercials; they appeal to me as an athlete. The commercials show the inner fight in people, breaking records, becoming a stronger person, being the best you, and being the best athlete; you can be overcoming anything. I find their advertisement to be very inspiring and motivational.