In media outlets such as magazines, stereoviews, and newspapers, there are many photographs, comic strips and drawings of the New Woman that are almost exclusively presented as humorous and unflattering towards women. Although theses portrayals in a variety of media outlets of Modern Girls and New Women were seen as negative and comedic, these representations were still empowering for the woman of the time period. To introduce, many representations of the Modern Woman were manipulated by the media to push back and discourage women from challenging the traditional values of femininity. Men and the society controlled the media; thus through their efforts they hoped to persuade women to abandon the idea of the New Woman. Some photographs would present women as very mannish and containing hardly any feminine traits.
This started a media blitz on women. Women were encouraged to return to the home and take care of their families. Women's magazines were overflowing with ideas on how to make a perfect wife and mother. It was obvious that if you weren't happy making your family your job, there was something wrong with you as a woman. The problem was that women were unhappy; President Kennedy commissioned a report on the he status of the American Woman due to the magnitude of this problem (Schneir 38-47).
The media uses this to persuade people and one thing it does is objectify women. The media causes people to make misinformed decisions about women and further reinforce negative stereotypes that women are portrayed as adhering to. Women are misrepresented in every field of wor... ... middle of paper ... ...ging and making aware the discrimination of women, then women in future generations will have no say. We need strong-willed women in every aspect of leadership and to protest the sexism the media creates. We’ve come a long way since the awareness to sexism in the 1960s but to get America back on track and end sexism we need women to stand up for themselves.
Pozner further elaborates that these shows only display women as decorative, stupid, gold-diggers, vindictive, not to be trusted and catty. It shows that women fighting for beauty and love is unequal to women in real life. She goes into detail by saying that these shows only represent that women should be like the women in the 50s and femininity and that only choice women have is beauty and that is their only power. Other examples the documentary show are backlashes against women is in the news. Many women are objectified and sexualized on television.
As mothers, women promoted themselves through their children. Their offspring’s accomplishments were their own. It was one more excuse, Freidan states, for women to forego defining themselves” (Hart 2). Unfortunately, many women thought that there was something wrong with them for not finding complete satisfaction in motherhood and life in suburbia, and they wanted something else to give their life some greater meaning. Baffled by sexism in the workforce, Friedan also remarks on the inconsistency of the changing expectations and the treatment of women in America throughout the twentieth century.
The TV and Film Industry’s Portrayal of Women has drastically affected many of their lives, much too often women compare themselves to the female images they see on television, film, and advertisings; at both the conscious and subconscious level, these media images of women lower self-esteem and affect behavior at every age and stage of life. We know they are unrealistic, yet they apply so much pressure on women to conform, and influence how we live, love, work and play. This gender role that society has generally considered appropriate for women is wrong. It makes so many of us women want to buy materials we don’t need, with the money we don’t have only to impress people we don’t know. So many teenage girls are unwarily developing eating disorders and dieting without realizing that they don’t need to live up to the ridiculous standards that society has set for us.
The concept of working women was encouraged and advertised during the war because employment was necessary. Rosie the Riveter was also a shaped image and type of role model for women to follow (“Women in Society”). Women were comfortable being housewives before the demand for workers, but things had to change. Women’s viewpoint changed from staying home and taking care of the household, to them not wanting to be known as a housewifes anymore. “They demanded participation in the public arena and refused to accept the restrictions of traditional gender roles”(“Women in Society”).
There has been a significant shift in this generation when it comes to gender roles and identity. In her book, Peril examines advertisements and propaganda from the 1940s to 1970s, when gender roles apparently influence stereotypes and societal pressure on women in America. In one of her examples, Betsy Martin McKinney told her readers of Ladies’ Home Journal that the sexual role of women is to have intercourse and complete it with pregnancy and childbirth and denying it would be denying her femininity.2 It is not right to take one person’s word and speak it fo... ... middle of paper ... ...xample, the sitcom Who’s the Boss? that is about a single mother who lives in a nice neighborhood with male nanny that takes care of her children. This show tells the audience how it is in reality as well.
It will also look at the mental, emotional and physical abuse that women place upon themselves in order to achieve the media’s ideal image and how it is not only hurting the current generation but also future generations to come. Critical Review The first article, “Influence of Mass Media on Body Image and Eating Disordered Attitudes and Behaviors in Females: A Review of Effects and Processes” written by Gemma López-Guimerà, Michael P. Levine, David Sánchez-Carracedo and Jordi Fauquet, focuses on how women perceive themselves after being exposed to the media’s “ideal image”. Women are constantly bombarded with images of thin and beautiful women multiple times a day, and after a while, they start to accept the fact that this is reality (Lopez-Guimera, Levine, Carrac... ... middle of paper ... ...., Gokee-Larose, J., & Thompson, J. K. (2004). Beauty and thinness messages in children’s media: a content analysis. EatingDisorders, 12, 21-34. doi: 10.1080/10640260490267742 Jung, J., & Lennon, S. J.
Society has given women the short end of the stick. Woman have been led to a corner of insecurity and despondency due to the reprehensible effect of the media. There are many aspects that the media tries to alter about women, however, the media’s effect on women’s body image is greatly recognized. According to a statistic made by the journalist Ella Marsh, “Four out of five women in the U.S. are unhappy with their appearance.”(Marsh) How does media continue to control the body image of a woman? Is the true mirror reflection of a woman formed by the media’s ascendency?