Mass Media Analysis

When discussing mass media one tends to think of all forms of media, whether that means social media, or any type of media that is one-way communication or two-way communication. In theory however, mass media reaches large audiences, it refers to television, radio, printed publications and the internet, media that is only one-way. This is how and why it is an effective way to spread dominant ideology. It reaches the masses while at the same time not allowing them to be able to respond. It does not allow the consumer to respond to what the media has considered to be dominant ideology or in other words how everyone should believe society should function.

In today’s world stereotyping and misrepresenting groups of people is normalized and perpetuated throughout all types of mass media. This in turn creates a hegemonic system where people are represented in a certain way and it is now considered to be the “status quo”. Mass media frames this narrative and it continues to grow and spread throughout all forms of media. The can cause myths to spread around society that often lead to a bigger issue

Media at the Dawn of the Twenty-first Century”, Robert McChesney discusses media conglomerates and their effect on consumers. He addresses the fact that the media industry is basically a monopoly and is run by only thinking of profit. What the owners believe also has a lot to do with what content they produce. If consumers are only privy to a few select ideologies how are the viewers supposed to know who exactly is producing the content they see? Media companies do an excellent job at spreading ideology because they do not have to answer directly back to the public. Unlike social media where if an image is shown there can be debate on the image and understanding of the true meaning. Whereas in mass media what viewers see is what they get. It is up to them to come up with an alternative meaning or depict what the content is showing without a way of asking the