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Mass Communication, Media and Culture

Good Essays
Throughout the ages mankind has made some of the greatest advancements through the use of intellect and reasoning to develop and apply new ideas for progress. One great contribution to this is the emergence of language. Through the application of this great discovery humans were able to interact and communicate in ways like never before. Societies began growing and strengthening through oral communication as language provided a clear and understanding medium of ideas and values. As progression took place, symbols emerged and soon gave way to an alphabet that revolutionized communication. Through written words cultures and civilizations began to develop more rapidly by document and distribution. In 1440 Johannes Gutenberg gave light to an incredible medium of mass communication, the printing press (Campbell, Martin, Fabos Pg7). Printed material could now be mass produced, shared, and distributed even past borders reaching a vast range of people at once. This paved way for major social change and cultural changes that continue making headlines around the world till this very day.
Communication is a highly critical and fundamental process of any society. A system designed to convey information and ideas from one person, through a means that is received by another. Once received, to be considered truly effective it must also be properly perceived and clearly understood. One important influence of communication is culture, a very powerful trait of humanity that may be responsible for the strong hold of civilizations. Culture is often associated with a certain group who agree in many forms of expression such as beliefs, customs, and traditions. These groups are then better able to form a bond with their society, community, or group wit...

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... it ties in to today’s culture making it the top women’s magazine.

Works Cited

Campbell, R., Martin, C., & Fabos, B. (2013). Mass Communication. Media & Culture: Mass Communication in a Digital Age (Ch 1. pp. 3-37). Boston: Bedford/St. Martin’s.
Campbell, R., Martin, C., & Fabos, B. (2013). Magazines in the Age of Specialization. Media & Culture: Mass Communication in a Digital Age (Ch 9. pp. 313-343). Boston: Bedford/St. Martin’s.
Campbell, R., Martin, C., & Fabos, B. (2013). Magazines in the Age of Specialization. Media & Culture: Mass Communication in a Digital Age (Ch 13. pp. 449-479). Boston: Bedford/St. Martin’s.
McGuire, L. (2010, April 26). The Evolution of Cosmopolitan. Sociological Images RSS. January 24, 2014.
Landers, J. (2011). The Improbable First Century of Cosmopolitan Magazine. The Campaign for America's Libraries. January 24, 2014.
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