Martha Stewart Swot Analysis

Martha Stewart is by far the queen of apps. Her cooking and crafting empire can boast dozens of apps available on iPhone and IPad. Many of her mobile apps are free, and some range from $0.99 to $1.99 in cost. You can find her many apps here: http://www.marthastewart.com/search/results?keys=Martha%20Stewart%20apps However, I would like to focus on The Martha Stewart Craft Studio app as to not scare classmates away with a tremendously long discussion board post (smiles). Anyone who is familiar with Martha Stewart, knows that brand color is typically bathed in soft grays. Much like her dozens of mobile apps, Martha Stewart has dozens of shades of gray (no jokes intended) with her brand name attached. The Martha Stewart Craft Studio

The same is for the crafting app, but without the serifs. However, I believe this is what delineates the difference between her empire as a whole (The Martha Stewart Brand) and the crafting sector of her brand, as well as her brands particular care to detail. From our module six, I learned that research indicates that it is more effective to engage an audience emotionally (through a picture), before engaging them logically (through text) (Images and Colors, 2015). As it is natural to read text from left to right, it is logical to place images on the left upper corner as a natural integration of eye movement, emotional impact, and text (Images and Colors, 2015). The Martha Stewart’s Craft Studio app is consistent in color and text, and the images are that of her paper products and style which you could see across platforms on Facebook, Pinterest, YouTube and stores such as Michael’s, which carry her craft brands. Her logo does not outshine the bride (her products) in both platforms, and carries on the tone of the Martha Stewart