Marking Plan

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For the attainment of the expected profits or returns, an organization needs to lay a marketing strategy. It is through marketing that an organization informs the public of: new products, how to use a product, improvements made on an existing product and more concerning a product. Effective marketing plan is reflected in the level of returns. When an effective marketing plan is used then an organization is bound to generate more profits and vice versa (Marketing Minds, 2010).

For the development of a marketing plan the core factor to be considered is the marketing mix. It is through this that an organization can develop an effective marketing strategy. In the marketing process a company has to develop a successful mix of the right product, sold in the right place, to the right people and using the most suitable promotion. Therefore, for the development of a right market mix a firm has to meet certain conditions. The feature of the product should look good and work well for the firm. The price should be reasonable to the target group hence increase the consumer purchase and in return high incomes. The firm should also avail the product in the right place at the right time. The producer has to make sure that the product is availed when and where they are demanded. The producer also has to inform the target of the existence and the availability of the product via promotions. When the promotion is successful, a firm greatly spreads costs over a larger output (Marketing Minds, 2010).

Apple has been developing different models of phones, iPad being among the latest models. The model has several features that greatly attract users. This makes the product easy to market to various groups of users, for instance the marketing of an iPa...

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...ll also increase purchase by the students and hence increased profits (Marketing Minds, 2010).

The features of the device are also attractive to the students hence compatible to their needs. Availing of the product at the store near the campus is also a good strategy for the company. The students can now purchase the device without travelling to other shopping centers. It is also availed at all technological outlets hence protects the users against price exploitation by a sole retailer. The lecturers are also potential users together with the students. The company is therefore bound to get high returns from the product as the device is appropriate and suits the needs of the target group (Marketing Minds, 2010).


Marketing Minds, (2010). Apple’s Branding Strategy. Retrieved from:
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