4.3 Positioning We position ourselves as a source of good quality garments and the source of latest trends in fashion. The Collaborer is positioned in the high end market to target global audience in the future. Marketing Mix Product: The Collaborer is far more than just a shopping website. The product offer of our company is truly unique; we collect different styles of clothing from various young designers in one source. We offer our customers the opportunity to explore a curated range from the coolest emerging labels and designers and ensures that whatever their fashion need that can find it somewhere on our website.
This is because Sainsbury's would like to provide the customers with good products so that they can fulfil the customer needs and increase the sales within the promotion offers e.g. get one and get the second one free. Promotion is an important marketing function for Sainsbury's. This is because Sainsbury's would like to increase the awareness, attract new customers, and increase sales and profits. The marketing function for Sainsbury's takes into account the four marketing mix e.g.
Buckle is a clothing store that shares its store by selling Lucky Brand clothing. Now many people may disagree on the prices that are set on the clothing, however, in a society where being cool and individualism is valued, Buckle is the place to go. Interested in wanting to see what more the clothing line had to offer, I visited the Buckle website, noticing that everything seems to fit in place and markets what it is supposed to very well. The clothing line is for young men and women who want a change from their old shopping outlets to a more exciting, fun, cool and casual store. In the next pages we’ll explore what Buckle and Lucky Brand have in store for today’s youth and why it is marketed well.
Every point in communication has to clearly serve for consumer’s tastes and their needs. In order to meet its consumers on on-line based platform Gucci launched not only a “digitalflaghip” store but also a “Gucciconnect.com” website (Proquest2010). These establishments leads Gucci to a next level in digital world.Gucci lovers can easily shop and check the latest new products of Gucci in the “flagship store” and also follow the fashion shows on-line with “gucciconnect.com”. These platforms unite people on the idea that Gucci is a unique brand.
Other internalized influences include social class, culture and subculture, which are important factors that can also influence the consumer’s decision to evaluate and purchase a product. Consumer decision makin... ... middle of paper ... ...tion of need. The prepurchase search begins when the consumer believes that the need can be satisfied by the purchase of a product or service. The final step is for the consumer to evaluate alternative brands and base their decision on the most important attributes of the product or service. In reviewing the final cost of my vehicle, I found that the marketing team had excellent promotional skills which influenced me in buying the entire warranty package for my vehicle.
Additionally, they also best alternative for the promotion of a new business firms who want to create brand awareness and increase the customer base. MRL Promotions allow the companies to select from the Polo Shirts, Fleece, Sweats, Headwear, Tanks and T-Shirts and get them custom printed. With so many alternatives, it's easy to create a unique custom T-shirt for the event or company you want. We are one of the best one stop shops where you can get exclusive and customized T- shirts. Whether you need Custom T-shirts and Personalized Tees for one-time occasion or need a comprehensive solution, we have the
Where the customer can also design their own t-shirts and can select the potential designs of them and give order for production. The business model innovation of this Threadless Company make the customer so flexible in designing their own design and provide them in t-shirts as they need. This company make all process that collaborate the customers with the company. This business model innovation makes the customers to protect the Threadless from imitators and instead of that it makes the customers to send innumerable ideas to make the company more productive and improve their entire process. Threadless is the company offering mass customised t-shirt for the customers by their efficient business model innovation, customer can design their individual t-shirts and print them by using digital printing machine in the company.
This is also an opportunity for consumers to show that they have the financial resources to afford this type of product. Indeed, fashion is often seen as a factor for integration in a youth group. The fact of dressing with branded products allows them to develop and send a positive image of themselves. Belonging to a group depends in part on how the person is dressed, it sets the category to which he or she be... ... middle of paper ... ...f buying playing with a very direct and impulsive atmosphere to enhance the sale. Word of mouth, history, brand communication, policy are going to be spread within the population by active and very close members of the brand.
Products and Services of Our New Business The products that we are selling are cloths. Our products are going to be hats (trucker style), T-shirts, and stickers. The goal that we have put forth is to just get our products out there. Our products are going to be long lasting, durable, and very stylish. We plan on producing clothes that are made to the specifications of the consumer and to their style of liking.
In the light of gaining attraction as a new innovative-start-up company, our company introduces not only trendy sport shoes, but also a unique model of production that accentuates a special characteristic of our brand. In addition, to ease the distribution, all of our products will be available through retail stores and online shopping. Considering other famous shoe companies such Nike and Adidas 's success in online sales (about 30%), we are motivated to provide online website with proper range of customization. Also, as a complement of the effort to increase the number of distribution and responsiveness to customers, we greatly provide a flexible direct-shipping facility. Hence, along with all of these efforts, we entirely aim to become an outstanding company that is able to compete with other prominent shoe