Marketing mix

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Recommended: Abercrombie and fitch marketing positioning

Marketing Mix

Product
The concept of Abercrombie and Fitch product is to provide the target market which are teenagers and young adults clothing that allows them to be comfortable. With these products Abercrombie and Fitch send a message of high quality and casual luxury. By purchasing the A&F products, the consumers are representing the motto of A&F which is casual luxury. Besides, Abercrombie and Fitch differentiates from its competitor with its high priced niche selling strategy. The logo of A&F is more known in sweatpants, t-shirts and sweatshirts. The moose symbol usually on higher quality products such as button up shirts and cashmere products. Product are usually shaped for slim and thin body shape and spread a message of classic and fit.

Pricing
Compared to its competitors, Abercrombie & Fitch sell their product at higher price. Often times their premium pricing strategy defines the quality of their product. With this pricing strategy, they do not offer discounts at store much.

Place
The headquarter of A&F is located in New Albany, Ohio, United States. The headquarter o...

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