Marketing for Bally Total Fitness

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Abstract

The marketing techniques have considerable potential for the leading fitness and weight loss platform in America. Introducing this new service will give clean radiance on the underline problem faced by the youth of America today. This article will explore the internal most dealing of our new organization by describing the new services and examining the importance of marketing for the organization successes. The SWOTT of this organization will be analysis in order to determine the best market research approached and a well develop marketing strategy and procedure to introduce this new service successfully.

As the leading fitness and weight loss platform in America, Bally Total Fitness is the largest and only nationwide commercial operator of fitness centers in the U.S., with nearly 390 facilities and 30 franchises and joint ventures located in 29 states, Mexico, Canada, Korea, China and the Caribbean (Bally's Corporate Website, 2006). One reason for Bally's dominance and success in the fitness industry is through successful marketing strategies and campaigns. For example, the company does a substantial job in assessing growth opportunities through reading into the market opportunities they have before them. The company also assesses growth with market strategy tools. For example, Bally also offers a unique platform for distribution of a wide range of Bally-branded apparel, nutritional products, fitness-related merchandise and services targeted to active, health-conscious adult consumers, as well as to market its internet-based nutrition and weight management program (Bally's Corporate Website, 2006). In addition, Bally-branded nutrition products are sold in about 7,000 select retail, grocery and drug stor...

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... from http://www.my-gym.com

My Gym Children Fitness Center (2006), Reducing Diabetic Risk in Children. Retrieved April 10, 2006, from http://www.my-gym.com

My Gym Children Fitness Center., (2006), Preventing Teenage Obesity, Retrieved April 10, 2006, from http://www.my-gym.com

Bally's Total Fitness Corporate Website, (2006), Investor relations: corporate profile, Retrieved from the World Wide Web an http://phx.corporateir.net/phoenix.zhtml?c=97646&p=irol-homeProfile&t=&id=& on April 11, 2006.

Market data Enterprises Inc., (2005), U.S. weight loss & diet control market (8th edition), Report# FS22 February 2005/307 pages, Retrieved from the World Wide Web at http://www.mkt-data-ent.com/studies.html on April 11, 2006.

Terra Wellington Website, (2005). Fitness Trends to Watch. Retrieved from the World Wide Web at http://www.terrawellington.com/Column2005

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