Marketing and College Admissions

1972 Words4 Pages
bulb-icon

Recommended: traditional recruitment methods advantages and disadvantages

For centuries, studying at a university has been a common notion that many young people aspired to. With time, this idea grew to become an expected step in the lives of young adults. Regardless of how regular and expected this life decision may seem, the decision to attend a particular institution to pursue one’s postsecondary education is quite possibly the most important decision one will make in their early adulthood. However, these choices and decisions are only as good as the information on which they are based. So what can schools do to make sure that they remain on the radar for prospective students? More importantly, what can small private liberal arts colleges, like Salem College, do to compete with big name public institutions? Through Social Psychology and the science of persuasive techniques as well as the science behind how people develop and change their attitudes; it is clear which admission tactics are more effective and could reap the most benefits to your institution. As a marketing consultant, I can provide you with my professional suggestions based on current research and data and if you choose to follow them, I can explain the expected outcomes and effects they could have.
Primary Issues
For many decades, extensive research has been conducted to explore the facts involving human nature and thinking in respect to life on college and university campuses. Kurt Lewin, Leon Festinger, Elliot Aronson, and Robert Cialdini are all very respected social psychologists have conducted numerous studies to answer key questions about how people are influenced and particularly how people are influenced to make important decisions, such as which postsecondary institution they should attend. Thousands of university ba...

... middle of paper ...

....
"Social Media's Expanding Role in College Admissions." Politics Daily. N.p., n.d. Web. 15 Nov. 2013. .
"Statement of Principles of Good Practice." American High Education . Princeton University Press, n.d. Web. 14 Nov. 2013. .
UNC-Charlotte. "Strategies for Student Recruitment and Success." Appendix A. University of North Carolina at Charlotte, n.d. Web. 14 Nov. 2013. .
Young, John W., and Paul M. Johnson. "The Impact Of An SES-Based Model On A College’s Undergraduate Admissions Outcomes." Research in Higher Education 45.7 (2004): 777-797. Print.

Show More
Related

  • Returning to College as an Adult

    666 Words  | 2 Pages

    Coming to college as an adult, we have many expectations and preconceptions of what college will or will not be. The expectations we have can influence our college life for the better or the worse. My experience since starting college has been an interesting one. People have misconceptions about college because they do not know what to expect. After doing some research, I have concluded that there are three major factors that are often misunderstood about college life. The first is the financial aspect of college. Second, is the relationship between the professors and students. Third is time management. These three factors play an important role in why people are afraid to go down the path to college.

    Read More

  • Is The College Admission Bubble About To Burst: Article Analysis

    704 Words  | 2 Pages

    Since more and more students apply to college, the college admission process gets more competitive. Cook expresses that both American and international applicants increases, and the increase of the applicants lead universities to have lower acceptance rate than before. Furthermore, because of there are data about top rank university on the media, too many students apply for the top private universities. Therefore,

    Read More

  • Peer Groups and the Institute of the Community College

    4746 Words  | 10 Pages

    As I went through the research process for this paper I conducted many interviews with former classmates who are now either attending a four-year university or a local community college. The original intent was to find out their reasons for attending the institution they chose to attend. As I accumulated information I began to see a glaring trend in the relationship between the social group the individual was a member of and the college they ended up attending. This then drove me to further examine the influencing factors in these students’ social lives, in a hope of identifying the degree to which they are influenced by each other. Thus, the first part of the paper explores the community colleges of the surrounding area and the programs that they have to offer to students. Meanwhile, the second part of the paper is more of a sociological investigation into peer groups and the factors that lead kids into choosing their institution of higher education. I chose to focus on the institution that is the community college due to the fact that a large number of my former classmates are enrolled in community colleges.

    Read More

  • Rising College Tuition

    736 Words  | 2 Pages

    As the high school chapter is coming to a close, many students have to make a decision that will affect the rest of their lives. Hopefully, for many that decision is to enroll in a college and attain a higher education. However, as tuition costs rise, students have to take a second look at their options for a better future. A community college is that second look for many because it is the less expensive option. From 2007-2009, enrollment for community colleges has increased by 24 percent (“College costs and the CPI”). Students aren’t choosing a college for educational purposes because they are overwhelmed by financial issues. They are attending community colleges so they will be able to graduate with a lower debt. Some seniors have wanted to attend a certain university all their life and they work toward that goal through grade school; however, they are hindered by soaring tuition for that college. Students should be able to attend a private university if they mee...

    Read More

  • St. Ambrose vs University of Iowa

    636 Words  | 2 Pages

    Every year there are thousands of students planning and tracking their goals. Seniors in high school are faced with the tough challenge, while the Juniors are left to worry another year. Finally, the point comes a student’s life where they must make one of the most important decisions in their educational lifetime. That choice is, which college to attend, and it is a very scrutinous process. Two of such colleges are the University of Iowa and St. Ambrose University, and although similarities like majors and minors are evident, there are many other differences including student life.

    Read More

  • Student Choice: Strength And Three Phase Concepts Of College Choice

    1097 Words  | 3 Pages

    216) as illustrated in the Appendix. Students’ preferences are a function of their background and individual characteristics (race, gender, and class, academic achievement, etc.), whereas attributes of the college may include tuition costs, selectivity, institution type, and campus environment (DesJardins et al., 2006). The authors conceive of courtship activities –merit aid awards and college recruitment--as being highly consequential in the enrollment decision and suggest non-aid courtship activities (e.g., recruitment events) “may be as important as actual financial aid awards” (p.

    Read More

  • Importance of Historically Black Colleges and Universities

    676 Words  | 2 Pages

    HBCU’s have a line of history behind them. Each Institution provides examples of dedication and determination and they offer an education for “African-American” students and students of different backgrounds. HBCU’s prepare students for leadership and successful futures. Institutions today are facing major issues that could cause them to be non-existence but they work hard and push until they get what they need. This is a source of motivation to alumni’s and prospective students. The Colleges provide history, motivation, provision, and most importantly knowledge to every student that attends.

    Read More

  • My College Choice Process Essay

    727 Words  | 2 Pages

    As a low-income student in high school, I used my application fee waivers, to apply to four Cal State Universities and four University of California schools. I did not apply to any private universities, for the simple fact that I lacked guidance and information about the schools as well as the probability that I would be accepted to such schools. When I was denied from my top choice (the University of California, Los Angeles), I decided to attend the best school I was accepted to—the University of California, Santa Barbara. In the following section, I will discuss the individual, societal and cultural influences in my college choice process that led to my decision to attend UCSB.

    Read More

  • The Importance Of College Student Life And Successment In College

    1145 Words  | 3 Pages

    ...ion and success. While much has been researched, the journey has only just begun. Very briefly I have highlighted a topic that has been and still could be researched with hundreds of different auxiliary issues stemming from it. Delving further into what student life departments do for student retention and success and their role in this process is a very important piece of this ever expanding puzzle. There is not a lot of literature or research on the topic right now and while this specific question is still a very broad topic, it can easily be narrowed down and sectioned off for more specific goals and research. What we need but do not have a whole lot of yet is a body of research that delves into the nature of institutional practices when it comes to student life departments, their theories and practices and the impact they have on student success and retention.

    Read More

  • The Importance Of Community College Retention

    833 Words  | 2 Pages

    Unfortunately, our community college is confronted with a problematic issue of retention. Kramer (2007) emphasizes that colleges and universities experience a significant loss of revenue due to retention. As a result, some institutions suffer a loss of support from public sectors and private benefactors. But our college is more concern about our student 's welfare. With that said, to combat the community college problems

    Read More

  • Summary Of College Is A Waste Of Time And Money

    751 Words  | 2 Pages

    It seems as though the majority of college students these days aren’t looking to further their education because it’s what they really want, they do it to please their parents, to be accepted by society, or because there’s nothing else for them to do (Bird, 372). These expectations have led to students being unhappy and stressed, and have pushed them into a school or a job that they don’t particularly care for.

    Read More

  • College Dropouts

    930 Words  | 2 Pages

    Adams, Caralee. “Colleges Try to Unlock Secrets to Students Retention.” Education Week 21 September 2011: 16-17. Print.

    Read More

  • The Overwhelming Cost of College

    869 Words  | 2 Pages

    College for an incoming freshman is exciting, however, it is often focused on the social aspect such as the connections that can be attained through Greek life, parties and independence. Due to the social interactions, freshmen tend to drop out of college after their first year. Focusing on what college is meant for can prevent these situations. The pressures of college such as impressing parents, and maintain a high standard GPA-wise can lead to stress and freeze a student from achieving the proper academic performance. During the mid 1900s, college was considered more of a luxury than anything; people would attend college exclusively to acquire knowledge in hopes of obtaining a career after graduation. People in the twenty-first century, however, attend college to get away from home and enjoy freedom at parties. Education is taken lightly, and those who feel that education isn’t the main focus of college should not apply for sakes of the greater good.

    Read More

  • Research Proposal: Effects of Social Networking on Undergraduate Student’s Grades

    1564 Words  | 4 Pages

    Social networking has made its way into American culture quickly and is more prevalent now than ever before. Many people have different views on the relevance and benefits of social networking, whether they are from a positive or negative standpoint. Nevertheless, social media and networking are a part of our American lifestyles as a whole. As a Computer Information Systems major and studying the foundations and composition of computer applications, I would like to research the effects that social networks have on undergraduate students attending an Historically Black College or University. In order to conduct this research, a study and survey must be conducted to determine whether social networking positively or negatively affects grade point averages by recording the number of social networks students are actively using and the number of hours spent on these applications in comparison to grade point averages.

    Read More

  • Social Impact on College Students

    1086 Words  | 3 Pages

    Social Media has become a very essential tool in the society; in addition, it has a huge impact on communication and learning process. Social media is defined as websites and applications used for social networking. “As of September 2013, seventy-one percent of online adult use Facebook, eighteen percent use Twitter and seventeen percent use Instagram, twenty-two percent use PInterest, and another twenty-two percent use LinkedIn. (PewReasearch, 2013). In addition, "Between February 2005 and August 2006, the use of social networking sites among young adult internet user ages eighteen and twenty-nine jumped from nine percent to forty-nine percent. The usage of social media had grown drastically.” On social media sites like these, users may develop biographical profiles, communicate with friends and strangers, do research, and share thoughts, photos, music, links, and more” (Socialnetworking.procon,2012). Social media has impacted everyone in several different ways. In this present time, majority of college student use Facebook, Twitter and Instagram. Social media has a bold impact college student's grades, social interactions, and the teaching and learning process.

    Read More

More about Marketing and College Admissions

Open Document