This paper is dedicated to marketing a detergent in Ukraine. First of all, it would be necessary to take a brief look at the product itself. Thus, the proposed item is a detergent that is used in kitchens to clean dishes as well as cutleries. It is positioned as a high quality product that is situated in the low region of the middle price range in order to be affordable. The country that is chosen for purposes of this paper is Ukraine. It is a sovereign state that is located in the Eastern Europe, bordering with the major actor of this region – the Russian Federation. It is the biggest country that is situated entirely in Europe, but the population of it is constantly falling. One of the biggest problems of this state is the political instability that results in a considerable number of other issues that are related to the economy.
The first element of the analysis of this country would be social as well as cultural forces that are of great significance when entering this market. The history of this state shows that the population has always been divided between the Eastern or Slavic civilization (primarily, left bank of the river Dnipro) and Western or European civilization (primarily, right bank of the same river) (Arnold, 2001, 14). Therefore, this division should be taken into careful consideration.
There is also a significant economic division that is taking place in the country in question. Thus, heavy industries that generate the biggest contribution to Gross Domestic Product are located in the East (Cooke, 1999, 88). At the same time, the Western as well as the Southern part of the country is able to boost remarkable natural resources, so the main source of income here is tourism. This generates certain inequality of dist...
... middle of paper ...
...etergent in Ukraine might appear to be difficult, yet not impossible. If all the precautions are followed, this product might have a big potential bring and generate a lot of profit for the company that sells it.
Works Cited
Arnold, S. (2001). Marketing strategies for Central and Eastern Europe. Aldershot: Ashgate.
Cooke, T. (1999). Marketing in Central and Eastern Europe: achieving success in complex markets. London: Financial Times Retail & Consumer.
Kamel, S. (2006). Electronic business in developing countries opportunities and challenges. Hershey, Pa.: Idea.
Kirpalani, V. H. & Garbarski, L. (2009). Successfully doing business/marketing in Eastern Europe. New York: Routledge.
Lewis, A. (2002). The EU & Ukraine: neighbours, friends, partners?. London: Federal Trust.
Taubadel, S. V. (2001). Policies and agricultural development in Ukraine. Aachen: Shaker.
Kotabe, M., & Helsen, K. (1998). Global marketing management. Temple University. New York: John Wiley & Sons.
Business in US and The Czech Republic The purpose of this document is to present solutions and recommendations for Steve Kafka, an American of Czech origin and a franchisor for Chicago Style Pizza, who has decided to expand his business into the Czech Republic. This document focuses on the major differences and incompatibilities between the U.S. and Czech cultures. The script also shed lights on the business risks and mitigation on Czech culture. The paper also talks about the comparative advantages that exist in the Czech Republic and Hofstedes four primary dimensions for Steve to evaluate the Czech business environment.
Van Den Berghe, Piere L. 1992. ‘Tourism and the ethnic division of labour’. University of Washington, USA. pp 234-249
Whiteside Limited, TO 1987 pp 294 12. Torchinsky, Oleg. Cultures of the World: RussiaNorth Bellmore: Marshall Cavendish Corp. 1994 pp 310 13. Troyat, Henri.
Kotler, p & Keller, K. (2006). Marketing Management (12th Ed). New Jersey: Pearson Education, Inc.
Russia, spanning 11 time zones and serving as home to about 150 million people, possesses tremendous natural and human resources. Demand today for imported consumer goods, capital equipment, and services remains remarkably strong, with imports representing an unusually large percentage of the national market. Despite outstanding long-term market potential, Russia continues to be an extremely difficult country in which to do business.
Silva, Julie A. and Robin M. Leichenko. Economic Geography. Vol. 80, No. 3 (Jul., 2004), pp. 261-
Kotler, J., & Keller, K. (2012). A framework for marketing management. Essex: Pearson Education Ltd.
Stabler, M.J. Papatheodorou, A. Sinclair, M.T. (2010). The economics of tourism 2nd edition. New York: Routledge.
Petty Ross D. Editor's Introduction: The What and Why of Marketing; American Business Journal, Vol. 36, 1999
Regardless of the success of your company on a national scale, to engage yourself in a successful venture outside of your borders requires several critical elements that one must acknowledge and apply with great care. One of those requirements would be to thoroughly research the cultural environment in which you wish to launch your product no matter how popular and indispensable you believe it might be. In the past, many national giants have hit the wall when introducing a foreign market or launching a new marketing campaign because of the cultural gap they encountered on the other side of their borders. Another way of preventing a flop on an international market is to carefully study the economical past of this country, which might differ quite a bit from the one the company flourished in. In addition to the previous precautions, it Would be advise to make sure that your product will blend seamlessly within the spending habits of the consumers. Overall, meticulous market studies and patience often constitute the way to success on a foreign soil.
Czinkota, M.R. and Ronkainen, I.A. (1995), International Marketing, 4th ed., The Dryden Press, Hinsdale, IL.
Before starting the module; Marketing Theory and Practice, I had a perception that it would be a bulky module and challenging to cover in a short time span. However, my thinking totally changed after starting the module as I found Marketing flexible, understandable and highly relevant to the business world. My expectation in marketing was to learn fundamental marketing theories and techniques that would help me build a sustainable business that would extend across the borders of my home country. This essay is going to cover weeks 20, 21 and 22 that is International Marketing, Marketing ethics and CSR, Managing Marketing Implementation
“Tourism sector plays key role in economic development.” Economics. Radio the Voice of Vietnam. 2004
In the more economically developed countries (MEDCs), synonymous mainly with the industrialised countries of the northern hemisphere there, has been an explosion in the growth of leisure and tourism industry, which is now believed to be the worlds second largest industry in terms of money generated. In order to differentiate between leisure and tourism it should be recognised that leisure often involves activities enjoyed during an individual’s free time, whereas tourism commonly refers to organised touring undertaken on a commercial basis. Development in the two areas could be attributed to changing patterns in working lives within the last four decades. Generally, people now have more disposable wealth, work shorter hours, receive longer, paid annual leave, retire earlier and have greater personal mobility. In addition, according to Marshall & Wood (1995), the growth of the tourist industry per se can be associated, in part, with the concentration of capital; the emergence of diversified leisure based companies, sometimes within wider corporate conglomerates and often associated with particular airlines. Furthermore, the development of tourism can generate employment both directly, in jobs created in the hotels, restaurants etc, and indirectly, through expenditure on goods and services in the local area. Nevertheless, although the tourist industry is competitive, which essentially keeps down the cost of foreign travel, the success of tourism in any one area can be ‘influenced by weather, changing consumer tastes, demographics, economic cycles, government policy, not to mention international terrorism and other forms of conflict.’(1) Although such factors may have a detrimental affect on the economy of a popular tourist destination (or even tourism in general, in light of September 11th 2001), the consequence of tourism in general is often three fold: environmental, social and cultural, which in turn has prompted a search for new ‘friendly’ approaches that are less destructive.