Marketing Without Limits?

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Imagine being a young girl in the 21st century, the pressure of fitting in with the cool crowds can be overwhelming. Most young girls begin to change their fashion styles by the age of nine. At a very young age, these girls are targeted by marketers to pursue them to dress and be a certain way. Marketers realized that upon applying this term they gained a new billion-dollar clientele. In the 1980’s President Reagan signed the improvement of The Federal Trade Commission Act that would allow marketers to target children without restrictions. These laws need to be amended to give our children the opportunity to have a decent childhood without promiscuous clothing, and without damage to their self-esteem. The Federal Trade Commission Act needs to be reshaped to prevent our young girls from being sabotaged by marketers. Marketers that target young girls are causing them to dress like young adults in a promiscuous manner. Marketers frequently use the tactics of pursuing teens by using celebrities to promote their products. Much of the clothing that these marketers promote is far too promiscuous for young girls. The clothing that is being promoted the most resembles a sexier style than in past years, and little girls seem to be intrigued by it because they do not realize that it is wrong. Because girls of school age begin to dress with a provocative sort of fashion they also become more aware of sexuality. According to noted author Lawrence Downes of the New York Times, “What surprised me, though, was how completely parents of even younger girls seem to have gotten in step with society's march toward eroticized adolescence—either willingly or through abject surrender”(“American Culture”). Many of these girls hit the puberty milestone, w... ... middle of paper ... ...rove that marketers targeting young girls is a serious problem that needs to be halted. Works Cited Bawdon, Fiona. "Celebrities Should Not Be Role Models for Women." Can Celebrities Change the World? Ed. Roman Espejo. Detroit: Greenhaven Press, 2009. At Issue. Rpt. from "No Model For Girls." New Statesman (27 Sept. 2007). Opposing Viewpoints in Context. Web. 12 Mar. 2014. Downes, Lawrence. "American Culture Rewards Girls for Eroticism." Is Childhood Becoming Too Sexualized. Olivia Ferguson and Hayley Mitchell Haugen. Detroit: Greenhaven Press, 2010. At Issue. Rpt. from "Middle School Girls Gone Wild." New York Times 29 Dec. 2006. Opposing Viewpoints in Context. Web. 12 Mar. 2014. Ramsey, William A. "Rethinking regulation of advertising aimed at children." Federal Communications Law Journal Apr. 2006: 361+. Business Insights: Essentials. Web. 12 Mar. 2014.

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