Marketing Unit

Marketing Unit

Throughout this unit I am going to try to develop my own marketing

strategy and techniques for the company Tommy Hilfiger. The store that

I will be assessing is the Bluewater store. I will attempt to identify

the methods and strategies that are used by the company when promoting

and trying to increase the sales of the Tommy Denim range of jeans and

clothing, I shall then attempt to develop my own, better strategies.

Marketing is essential to the success of any business. Its primary aim

is to enable businesses to meet the needs of their customers and

potential customers, whether for profit or not but in the long term

hopefully increasing sales.

Tommy’s target market is extremely varied but the designs of the

clothing tend to focus more on the needs and tastes of the older, more

classic generation. In an attempt to expand sales and increase profits

a new range of products were developed which were aimed for a younger,

trendier target market.

The problems that currently face the Tommy Hilfiger Company are as

follows:

* The cost and expense of the products is quite high and when

considering the fact that the products are aimed at a younger

target market, often they are unable to afford them.

* Insufficient advertisement – The Tommy Hilfiger store at Bluewater

is fairly new, being only six months old. Unless people are

regular visitors of the shopping complex, they are often unaware

as to the presence of the store. The man...