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Essay about millenials today
Essay about millenials today
Millenial generation
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In “Marketing to the Millennials” Suzy Menkes addresses the importance for luxury fashion brands to shift their marketing tactics with in the technology, particularly marketing to the Millennials. Menkes believes that these luxury brands would be unrecognized to the millennials if they do not market them in a way they will attract them. She recommends if these companies want to stay in competition or up float they would have to adjust to a different kind of target that is the millennials. While the increase of technology has been an increasing impact to the recent generation, companies should shift toward marketing in this fashion to stay in competition, Menkes target of consumers is misdirected. Menkes introduces us to these luxury brands in fashion by new …show more content…
Menkes attracts her audience by directing an important factor to increase profit by changing marketing skills. But her vocabulary distracts a potential person interested to this tactic. She tries to create a visual effect but is insufficient. She also makes several hasty generalization towards how she views the Millennial generation equally when she describe them to an “entitled generation”. And in several occasions Menkes realize on word choice in describing such as subtle, discrete, elegant and smart. Which in a way makes the companies feel appreciated and thinking that the author might be right. And she also use logos to show the percentage and ages of how every generation will be affected by these changes. Her tone is mostly excitement toward the presentation of this shift which could possibly influence the audience. But her diction and tone is also direct and persuasive giving her claim a sense of assertion. But she also stereotypes and make a non sequitur toward the Millennials when she makes assumptions that all Millennial will be interacting with this new plan of
...e my competition brand will gain more customers since teenagers nowadays want to appear youthful but mature. Recognizing the tweens as being unbeneficial and reducing these customers, we will lose market share but still improves effectiveness.
According to Jeanne Kilbourne essay, Kilbourne talks about women being abused by men in visual advertisements and the consequences of those representations. I for one, argue with Kilbourne that women are being too exposed and hurt when they are in advertisements. So using Kilbourne 's analytical perspective and my own perspective we can give our insights on why we feel women are being treated badly and unequally from men with the following pictures. From the past till today women in advertisement pictures have been mostly victimized by men, and Kilbourne and I feel this sort of action needs to come to an end.
In America today, there are many different clothing stores. There are stores setting images for all ages, and styles. The majority of the upper-class stores are setting the American image for the young adult population. Many of the advertisements for these stores are somewhat similar. I have spent the last year and a half working in a clothing store called, “Abercrombie and Fitch”. Seeing this store change and grow with its image of vintage American clothing, I have found many rhetorical issues. Within this essay I will be discussing the many rhetorical issues of the clothing company “Abercrombie and Fitch”.
In the article named The New Greatest Generation, Joel Stein conveys that “millennials’ self-involvement is more a continuation of a trend than a revolutionary break from previous generations. They’re not a new species; they’ve just mutated to adapt to their environment” (Stein 31). He supports this suggestion by first using logos to advance his claim, and then by using sentence variety and a conversational tone. Stein’s purpose is to show that the way that millennials act is just a small change from what previous generations did in order to illustrate the usefulness of millennials. Furthermore, he establishes an informal tone, that starts out negative but then becomes positive, for the readers of Time Magazine and older generations that look down upon the behaviours of millennials. All in all, the combination of these elements in Stein’s captivating writing makes him an effective writer.
American’s and people in general are an audience targeted for various commodities, advertising being a major contributor. The world of advertising has become a multiplex science, as mentioned in “What We Are to advertisers,” Twitchell divides consumers into 8 categories and Craig, in “Men’s Men and Women’s Women,” concludes there are specific times of day for advertisements to be displayed to reach specific audiences. “Mass production means mass marketing, and mass marketing means the creation of mass stereotypes,” claims Twitchell. These stereotypes of men, women, and humans in general are how advertiser’s reach their targeted audiences.
Sexualized advertisement has not only affected the behavior – the socializing, interaction, and self-images the Millennial generation has – but has also affected the values of the generation more negatively than positively. Sexualized advertisements have weakened the more traditional, family-taught values, such as love and honesty that were evident in previous generations and have strengthened negative ideals, such as gender stereotyping. The “power of sexual innuendo” has corrupted values that were internalized in preceding generations (Van Praet). Much of this stems from the previously mentioned artificiality promoted by sexualized advertisements. In the case of the value of love, the Millennial generation’s inclination toward insincerity has undermined much of the significance that this value is supposed to carry. When I think of love, I think of sincere fellowship with another person, an unending and meaningful element key to any
Have you ever looked through a magazine and found it to be really interesting? That is because you are part of its target audience. You are part of a group of people that the magazine is trying to appeal to. There is a reason Sports Illustrated is more of a man’s magazine and Family Circle is more of a woman’s magazine. The people that run that magazine put certain things in those magazines to attract their audience. More commonly, men are interested in sports and anything to do with sports. In Sports Illustrated, the reader would find sports, and that is it. The reader would not find an article titled “How working women balance their careers and home lives.” An article such as that would be found in a magazine like Family Circle, as it is targeted more towards women who have a family. For the purpose of this audience visual analysis, I will be discussing the October 8th, 2012 issue of People magazine. Looking at this issue and reading through the magazine, it is evident that the publishers do have a target audience in mind. This visual analysis will discuss who its target audience is and how the reader can tell. Also, the essay will discuss how the magazine makes the advertisements relevant to its audience.
Six years after deciding to be an independent public company in late 2000, Coach Inc.’s net sales had grown at a compounded annual rate of 26 percent and the stock price had increased by 1,400 percent due to a strategy keyed to a concept called accessible luxury. Coach crafted the accessible luxury category in women’s handbags and leather accessories by differentiating themselves on price, but matching competitors on styling, quality, and customer service. The accessible luxury strategy mirrors a focus (or market niche) strategy based on low costs. Coach concentrates on a narrow buyer segment and outcompetes rivals by having lower costs than rivals and thus being able to serve niche members at a lower price. Management believed that new products should be based on market research rather than on designers’ instincts. Coach utilized extensive consumer surveys and focus groups to gain insight in the market, and ultimately a competitive advantage over competition. Coach’s $200-$500 handbags appealed to both middle class consumers who now were able to afford a taste of luxury, as well as affluent consumers with the means to spend $2,000 on a handbag on a regular basis.
Today's young people are generally unresponsive to traditional brand marketing messages. Teens spent $12 billion dollars last year according to a recent study of Teen Marketing Trends. Teens not only use their money on small purchases such as music, clothes and food but also have the power to influence high-end purchases of their parents. Every year younger teens are being marketed because that they are the future teenagers and brand loyalty is an important thing to many companies. If you can get an older child hooked on a product, they’ll generally love it for life. These younger age demographics are being marketed to because more and more kids have increasing spending power and authority over what is purchased in their household.
When the word millennial is mentioned, it consistently has a negative connotation paired along with it. Articles are published seemingly daily about the mishaps and faults of millennials, often referred to as Generation Y. Many millennials are labeled as socially introverted, struggling with everyday communication. This criticism comes from Generation X and Baby Boomers, who don’t understand why social interaction isn’t as simple as it was in the when they were young adults. David Fallarme, a digital marketer, published a piece on his blog The Marketing Student, where he brings insight to the complex social platforms millennials face. Using the piece A Look How Gen Y Communications, Fallarme masterfully works his constraints towards a common ground with the audience while tying Pathos and Logos into his primarily rhetorical appeal, ethos. These tools are used to defend Millennial'ls interaction with one another, by explaining that a large social platform has created a dangerous environment for social engagement, and garners sympathy for millennials from previous generations.
The challenge of staying up-to-date in fashion trends worldwide and understanding the competition has contributed to the continued success of the brand (18). Tory Burch maintains a strong image and utilizes all of its social media platforms to their advantage. The brand genuinely cares about customer experience and engages with its audience to understand their needs. According to ZDNet article At Tory Burch, a clear-eyed focus on the customer, Tory Burch CMO Miki Berardelli shares, “Tory Burch is an O.P.E.N. brand—on-demand, personal, engaged, networked—which "means taking the customer along on a journey.” (19) Tory Burch’s initiative to launch different product line on the recommendation of their customers are compatible with filling fashion industry of things that never existed before. Additionally, if Tory Burch continues to produce such products, it can significantly change the face of the fashion world by making it more luxurious and
By 2002, Moet Hennessy Louis Vuitton was the world’s largest luxury products company, enjoying annual sales of 12.2 billion euros. LVMH carries the most prestigious brand names in wine, champagne, fashion, jewelry, and perfume. Upon entrance of this luxury product industry, LVMH was aware that they produced products that nobody needed, but that were desired by millions across the world. This desire in some way fulfills a fantasy, making consumers feel as though they must buy it, or else they will not be in the moment, and thus will be left behind.
-Status symbols: Sophisticated customers who value the distinctive, exclusive collection seem to value the corporate-branded version of luxury. –Philip Martiz, chairman of the board
in this segment are often brand conscious and enjoy the latest fads and trends. They...
Nevertheless, one of the most important constants among all of us, regardless of our differences, is that, above all, we are buyers. We use or consume on a regular basis food, clothing, shelter, transportation, education, equipment, vacations, necessities, luxuries, services, and even ideas. As consumers, we play an essential role in the health of the economy; local, national and international. The purchase decision we make affect the requirement for basic raw materials, for transportation, for production, for banking; they affect the employment of employees and the growth of resources, the successfulness of some industries and the failure of others. In order to be successful in any business and specifically in today’s dynamic and rapidly evolving marketplace, marketers need to know everything they can about consumers; what they are want, what they are think, how they are work, how they are spend their leisure time. They have to find out the personal and group influences that affect consumer decisions and how these decisions are made. In these days of ever-widening media choices, they need to not only identify their target audiences, but they have to know where and how to reach