Marketing To Children

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Recommended: Advertising’s effect on children

Marketing and advertising is a ubiquitous stimulus on many youngsters accompanied by parents as well. Parents are having a tough period trying to raise their kids the way they want but kids, the captive audience are continually being swayed progressively more and more through media and advertisements. Similarly, marketing to children has become a public pandemic due to several explanations. Calvert (2008) addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. (p.205). The binary of those latest trends are, children’s discretionary income and their control to sway their parents consumptions and the increasing number of …show more content…

When it comes to protecting kids from aggressive child marketing practices, the U.S. lags far behind other industrialized countries (Barbaro & Earp 2008). The government has made laws for the safety of children including, seat belt laws, helmet laws and tobacco marketing laws, but they have not yet made action to filter the advertising of other products and services to children (Barbaro & Earp 2008). In order to prevent consumer marketing to children, it is the duty of parents, family members and teacher to advise children and tell them that it is okay to have and want nice things, but to not mistake that greediness with happiness and satisfaction (Barbaro & Earp 2008). In today’s society there is no more to a child to aspire to be a firefighter when they grow up or anything else that some time ago used to be popular. The “new cool” is to grow up and be rich to the majority of kids today. Their psyche has changed and now children only look to wanting to become rich and successful fast (Barbaro & Earp 2008), in order to fulfill that want they endeavour and long

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