Marketing and its application is a fundamental process in any organization that seeks to either open a market for a new or existing product. Marketing is a complex process, which entail numerous stages and entities. As a student in marketing, I desired that I fully understand the marketing theory and process, its application, benefits of marketing, challenges, and more importantly the criticism attributed to marketing. One equal measure my expectations after the two modules includes relating aspects such as customer targets, competitor targets, strategic focus and controlling the market plan to the whole marketing process. This essay represents my reflection on marketing theory and practice modules.
As a point of departure, my perception that marketing creates positive perception only was the primary aspect discredited by this study. Initially I believed that when marketing process on a product is done the clients would always perceive it positively. In this case, I imply that, when the product branding has been superiorly done, high level of target and universal advertising done, and proper channels of product positioning and distribution is done, then the end user should without any question perceive the product in question positively( BUTJE, 2005). My perception has changed particularly after learning on the challenges that are attributed to the marketing process. When considering the aspect of non-disclosure of full product information during advertising and marketing process, is a primary cause of negative perception of the product by the consumers. One of the fundamental aspects a consumer considers before making a preference of a product over another is the complete information of the product (Product marketing, 2007). T...
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...nge to the green products.
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Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
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On this occasion to celebrate the 75th anniversary of Journal of Marketing, it is important to recognize its many contributions to the theory and practice of marketing. Marketing is the activity, set of institution, and processes for creating, communicating, delivering and exchanging offerings that have value for consumers, clients, partners, and society. We see the emergence of a whole new marketing environment that will affect the science and practice of marketing in the coming years.
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“Marketing” aim has to be understanding the consumers needs and acting in the true moment with a suitable “marketing approach”