Marketing Strategy for Marks and Spencer Food

Sales Strategy A retail sales strategy must develop a thorough, well-integrated plan, in order to gain a competitive advantage in the market. A retail business develops a strategy to reach their target market and communicate their message in a meaningful way that consumers can relate too. (Gluck, S., 2014). Prior to communicating with consumers, retailers must assess market conditions and determine if their product or service will meet market needs. An analysis of the strength, weaknesses, opportunities and threats (S.W.O.T) gives a retailer perspective about the market and their own business allowing them to capitalize on the conditions.

Businesses want information to make decision about their management as well as specify their strategy to survive in market. Managers need to access, develop, analyse and distribute information to help them making decision. Marketing research is the way to gather information in area that link to consumer to figure out what they want to contribute company opportunity in market as well as organization developing because of uncertainly market need. There is several method of marketing research that company can use for improve their products or services. Depending on analysis procedure, qualitative research and quantitative research are used to highlight.

This paper will begin by discussing the marketing concept of customer orientation towards the success of a business. The meaning of adopting a customer orientation will be discussed thoroughly while highlighting the implications by featuring an organization in the said industry. Strategies to achieve success in the market by integrating and responding to the market’s demand will be addressed thorough out this paper. The relation between customer orientation and resulting in customer value creation and increasing brand awareness will be pointed out. Finally, It will then show how the strategies correlate with the effectiveness of the organization’s overall success.

Conclusion ix. References. Introduction to Marketing "Marketing as the name implies is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in a way that benefit the organization and its stakeholders", according to Kerin (2006). From this definition it shows that it is the vehicle that businesses rides upon such that they can connect to the consumers, their intended target. Also, it is evident that marketing seeks to find the needs and wants of individuals in relation to satisfying them.

(2005:6) explained that marketing is social and managerial process by which individuals and groups obtain what they need and want by creating and exchanging products and value with others. From the previous explanation, it is clear that the concept of the marketing company should be able to provide need and want to its potential or loyal customers to find out the company‟s needs in order to survive. 17 Figure 2.1 The Core Concept of Marketing Source: Kotler et al. (2005:6) 2.1.1 Marketing Management Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers by creating, delivering, and communicating superior customer‟s value (Kotler and Keller, 2006:6). While marketing deals with customer needs and wants by segmenting, positioning also delivering it by advertising, sales promotion, etc.

This system group’s consumer’s in order to predict their decisions when purchasing a product. First of all, lifestyle is a psychological, social and marketing term that attempts to crate a pattern and identify consumer decisions, and the factors used in the selection of products. The patterns that are found vary from beliefs, values, and interest in people’s lifestyle. As a result, these patterns reflect the beliefs, and interests of people. In marketing, VALS explains these patterns that arouse from the need to understand human behavior.

The role functional areas play in supporting marketing activity. Marketing Marketing determines what products or services are needed or maybe of interest to customers and how to make them available. Marketing responds to customer’s needs. Marketing make sure that the company builds good customer and clientele relationships. Some of the roles of the marketing department include; making sure the product has a target customer and the product fits in well with this, creating and promoting the product, making sure it has a strong brand and a well-built reputation and looking into new markets seeing if there is a niche that they could develop.

Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers.

It is important for proactive management because it helps develop marketing options through market segmentation, consumer attitude, product usage studies, and market opportunity analysis (McDaniel & Gates, 2006). There are several challenges when conducting marketing research. This includes making sure there is enough survey participation and completion rates, reaching a proper amount of sample of respondents, giving enough surveys that respondents desire, designing the survey, analyzing results, and coding the survey operations. Primary and secondary researches are necessary when conducting successful marketing research. Both qualitative and quantitative approaches can be used to discover insights of what the customers need and how to market to them.

The research helps in uncovering information. What is right for the consumer is identified and the brand is made to suit his/her needs. A market analysis is also conducted to establish the trends and competing forces present in the market. Core values of the client are also analyzed before a design is made. It is crucial to determine whether the values have been manifested in the brand and how they have been manifested in the message one is relaying.