Marketing Strategy for Marks and Spencer Food

13772 Words56 Pages
This assignment is about marketing, where I will produce a marketing

strategy for a new or existing product. This unit introduces the major

principle and functions of marketing; I will look on customer needs,

and creating a suitable strategy or marketing mix, which will satisfy

customer needs. In this unit I will experience the marketing process

from carrying out initial research about a market, investigating the

principles of functions of marketing and the way in which it

contributes generating income/profit in a business.

Marketing is the process of planning and executing the conception,

pricing, promotion, and distribution of ideas, goods, and services to

create exchanges that satisfy individual and organizational goals.

Marketing also involves analyzing customer needs, securing information

needed to design and produce goods or services that match buyer

expectations, and creating and maintaining relationships with

customers and suppliers.

Marketing is essential to the success of any business. Its primary aim

is to enable businesses to meet the needs of their customers and

potential customers, whether then it’s for profit or not. To make my

strategy successful for business it must:

Ø Understand customer needs

Ø Understand and keep ahead of competition

Ø Communicate effectively with its customers to satisfy customer

expectations.

Ø Coordinate its functions to achieve marketing aims

Ø Be aware of constraints on marketing activities

I will also be considering the importance of developing and

maintaining a relationship with its customers, potential customers and

other stakeholders.

I will look upon on establishing customer needs, methods of analysing

marketing opportunities, and the m...

... middle of paper ...

...ons can exert a

major influence upon the stores’ accessibility and attractiveness to

consumers. Planning the selection process as carefully as possible and

using methods described

should maximise the success. Marks and Spencer pays particular

attention to social and geodemographics, along with consumer spend,

before deciding on a location.

Own brands are desirable products to offer, as they offer profitable

margins and a high level of control over the marketing aspects of

management. Efficient use of these products can increase store

loyalty.

As I did a oral presentation I used few pictures and such to show the

packaging design, as I talked about the other product and the company,

and mainly on one of the marketing mix ‘the product’. My presentation

could have been bit longer with more details and also posters to show

big images then small ones.
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