Marketing Strategy for Aquafina
Executive Summary
The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals outlined in the AQUAFINA business plan a reality in the year 2008.
AQUAFINA is the answer to an increasing demand. Marketing will play a vital role in the success of AQUAFINA. AQUAFINA must build a brand around the services it offers by heavily promoting itself through local television, radio, and print advertising. Marketing efforts are just beginning by the time a potential customer enters AQUAFINA for the first time. A strong emphasis will be put on keeping customers and building brand loyalty through programs focused on staffing, experience, and customer
TABLE OF CONTENTS
HISTORY OF AQUAFINA…………………………......5
HISTORY OF PEPSI……………………………………7
WORLD WATER MARKET…………………………..10
PAKISTANI WATER MARKET ……………………..10
ECONOMIC SURVEY…………………………………11
MARKET POTENTIAL………………………………. 13
INDUSTRIAL SWOT ANALYSIS…………………….14
MARKET ANALYSIS …………………………………15
COMSUMER …………………………………………...16
MARKETING MIX…………………………………….19
SWOT ANALYSIS OF AQUAFINA…………………..23
MARKET GROWTH OF AQUAFINA……………….24
BIBLIOGRAPHY………………………………………25
HISTORY OF AQUAFINA
|Aquafina |
| |
|Type |Water Beverage |
|Manufacturer |PepsiCo, Inc. |
|Cou...
... middle of paper ...
...channel is strong
➢ highly preferable for health conscious people
WEAKNESSES
➢ It is new thing for the user of PEPSI.
➢ WEAK in TV commercial
OPPORTUNITY
➢ Apply the experience
➢ GOOD MARKET GROWTH
➢ Lack of pure drinking water over the country
Threats
➢ High expectation of the consumer is associated with PEPSI
➢ If not fulfill the expectation, might effect the reputation of PEPSI
➢ Big Leader Nestle already exists.
MARKET GROWTH OF AQUAFINA
The growth of Aquafina is increasing day by day. In 2004 it was only 11 % as shown in above diagram and now in 2008 it has been reached at 22 %.
BIBLIOGRAPHY
➢ CONSUMER SURVEY
➢ Gallop survey
➢ economic survey of Pakistan
➢ met with Sajid Ali ( sales manager )
➢ www.altavista.com
➢ www.google.com
➢ www.wikipedia.com
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