Marketing Strategy: SWOT Analysis Of Hilfiger For Man

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In any business organization marketing is one of the dominant parts that integrates and link up all the business matters. Every business organization has a business strategy which draws up the all business activities which are going to be implemented but the marketing plan works as guideline to execute the business plan. Marketing plan refers to the clarification of the customer value, value pricing, placing the value, and promoting the value to the customers accordingly (Kotler, 1986). Here this report describes how PESTLE concept influences the marketing plan of the company like Hilfiger, SWOT analysis of Hilfiger for man. It also depicts how the new appointed manager will develop marketing plan strategy for Hilfiger. Finally,
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We saw that the Italian need and the need of the market of France are not that much same. For this reason, Hilfiger developed two different values for the two regions. In addition to, we saw that the distribution channel was nt same all the region off the world. For example, we have found that Hilfiger used licensing to enter into the Asian market. On the other hand, Hilfiger used supermarket as their distribution partner in USA, Italy, and France etc.
1.2 Evaluating Hilfiger’s capability for planning its future marketing activity
As Hilfiger is a renowned company in the RMG industry it has grabbed the finest numbers of world-class employees in its organization. Recently Hilfiger has acquired a high number of world class garments designer for boosting up its operation in the other region except USA. Along with this, Hilfiger has potential finance guys who are consistently concerned with the company’s investment.
As a leading company in garments sector Hilfiger has retained a strong financial position compared with its competitors. After 2014, it made a 5% growth in profit which was 131$ million (Assessing Tommy Hilfiger 's business performance - Market Realist, 2016). In that operation Hilfiger was quite successful because it received maximum growth in Latin America and European market. Its operating margin was close to 14% for the few previous

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