Marketing Strategy Of Amazon

Amazon can swing this to consumers by asking them if they are going to on-line to shops why not pick a retailer that still employs the little guy, than one that does not. These days having a robust online stream of communication with your shoppers is extremely vital for marketing. And who knows maybe someday Amazon will have their own line in grocery stores as well.

Title: The purpose of packaging in a world with growing online presence. Hypothesis : Due to the incremental growth in online shopping and retail, the purpose of packaging has changed for consumers as well as brands. In what way can we make this system more sustainable? Introduction : What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?” In the past few years, the world of online shopping and retail has seen monumental progress.

Technology will transform the way brick-and-mortar business carry out their daily transactions. Brick-and-mortar businesses can use these technologies and the behavior of consumers to enhance their business. Customers are used to shopping online therefore businesses should give them the opportunity to shop online even at the... ... middle of paper ... ...m/stories/2008-08-21/business-and-startups-in-second-life Thomas, N. K. (2011, April 9). What Is E-Commerce and M-Commerce? Retrieved March 7, 2014, from http://ezinearticles.com/?What-Is-E-Commerce-and-M-Commerce?&id=6193761 Tiffany, L. (2007, January 8).

During the well-anticipated start-up, the company’s focus was on book sales online. Over time, Amazon has set many trends in Consumer Behavior, expanding products across every product pool imaginable. "Amazon.com puts the customer

Big data has directed organizational change in allowing Amazon to expand from an online book store to an internet giant. Revolutionary application of big data has allowed Amazon to create superior service quality while motivating employees by providing real time information to solve customer issues. Big data has strengthened Amazon’s competitive capabilities by pioneering the application of big data and charging a monthly fee to smaller businesses

It boomed with yearly sales that jumped from $510,000 in 1995 to over $17 billion in 2011. Amazon’s mission changed to leverage technology and expertise in invaluable employees to provide customers the best shopping experience on internet and became the “Earth most customer-centric company”. The company introduced a new strategy called “Associate Program” which the goal was attracted new customers to its retail storefront and grows sales. This new strategy proves to be the most important advantage and the company’s sales revenue produced by the associates reached 40%. Another innovation announced by CEO Bezos in 2011 was shifted Amazon to tablet marketplace with the introduction of the Kindle Fire.

This is important Delivery to customers adds to customer value in the form of task utility. Task utility is defined as someone doing something you (Witiger, 2013). This is true with home delivery, as consumers no longer have to drive and load their groceries into their vehicles or public transport. Delivery allows consumers to save time and do other tasks instead of supermarket shopping. Overall, online supermarkets offe... ... middle of paper ... ... Start-ups The biggest obstacle for successful online supermarket start-ups, is funding.

Growth of Intertype Competition: Discount chains like Walmart are expanding into product areas such as clothing, health, beauty, and electric appliance and hence department stores have to worry about these emerging t... ... middle of paper ... ...and pay more easily. Use of QR code technology: Scan the item for purchase with mobile and get the item delivered at home • Global Profile of Major Retailers: Retailers are increasingly making their presence outside home countries with their strong brand positioning. Walmart operates over 3600 stores outside US where it does 25% of its business. • Growth of Shopper Marketing: Research now suggests that 70-80% of purchase decisions are made in stores. Hence the need to give stimulus to customers and influence them is being recognized by firms as way to boost sales.

Overseas sales are growing even faster (Emerald, 2008). Tesco.com views internet ordering of groceries as “an additional sales channel” (Delaney-Klinger, 2003) recognising that this service will never surpass that of grocery store shopping. With this in mind, one of Tesco’s strategies was to market groceries online as a convenience and not as a lower cost option (Delaney-Klinger, 2003). Tesco’s research into the small online grocery markets enabled them to develop an appropriate strategy which allowed the organisation to operate within their means. By providing a ‘Bricks-and-clicks’ hybrid service Tesco’s used existing stores as storage where the online orders would be distributed with respect to consumers location; thus reducing their start up costs.

This figure is likely to rise with the continued trend in online shopping. This will lead to a very significant increase in the global economy. (Darrell) ADVANTAGES OF ONLINE SHOPPING One of the most obvious advantages is the convenience of online shopping. The customer can shop for the products and services at a time which is most convenient to them. Online shops accept orders from customers twenty four hours a day and seven days a week unlike the normal retail shops where one can only visit during the business hours.