Preliminary research on the Blue Spoon. This research includes the restaurant’s main purpose, location analysis, target market, and current marketing strategy. Main Purpose
The Blue Spoon is a small breakfast cafe in Oakwood Plaza.The restaurant 's main purpose is to produce a quality, creative breakfast from early morning to early afternoon. With a cost efficient ran kitchen combined with good service, the Blue Spoon is doing the most to maximize the small space and low marketing activity. The Blue Spoon provides an all-natural breakfast food menu. Along with the food, the restaurant’s culture provides The Blue Spoon with a top notch dining experience. However, the restaurant lacks adequate marketing. Using the right marketing channels could help boost this restaurant even higher.
Location Analysis
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The location of a restaurant is essential to the restaurant 's success. In this case, The Blue Spoon’s location is one of the company 's biggest strengths. The restaurant sits on Oakland ave which is right off of Main street. Many Decatur residents, as well as Millikin students, walk or drive by this location daily making the Blue Spoon’s location its biggest tool of advertising. Over a thousand students are enrolled at Millikin University and many of those students live in the Woods. Students who live in the Woods are forced to walk right passed the Blue Spoon to get to every class. Also, Oakland ave is commonly used avenue, which residents use to get to and from their homes. When future customers walk past the restaurant and see that there is a line hanging out the door, they are tempted to give Blue Spoon a
Stephen Boos has worked in the food service industry for over 30 years. He started as a bus person and subsequently trained as a chef’s apprentice. Steve’s mother believed that a college education was something that everyone should receive. She felt that a college degree was a good investment in Steve’s future. In 1976 at his mother’s insistence, Boos moved to Northeastern Ohio to attend Kent State University where he earned a bachelor’s degree in business administration. After graduation, Steve began working for East Park Restaurant as a line cook. Using his education as a foundation, Steve made a point to learn everything he could about running a restaurant, from cutting meat to the bi-weekly food and beverage orders. His versatility, keen business sense, and ability to control costs resulted in Steve’s promotion to General Manager, as role he has held since 1995.
When different kinds of menu for lunch and dinner are included, there is an opportunity for attraction of more clients in the new outlet
Born of the idea to preserve authentic Italian cuisine, Academia Barilla has faced strategic issues to increase profitability and growth. Offering not only high quality food products, but an education on Italian gastronomy, Academia relies on a differentiated marketing message of authenticity, with the quality to prove it. While striving to teach buyers of the difference between imitation and true Italian cuisine, Academia must continue to seek new strategies to reach a broader customer base. By studying the firm’s core competencies, and performing analysis on the industry, Academia has the tools necessary to meet their objectives.
For a conclusion of this paper, it is within researched reasoning that this company needs to do something else to keep its competitive edge in the segment. There are many factors that could be considered for why this company needs to expand in this industry. Also there needs to be other attributes of the company that could be added to offer the consumer a better service. This could include services such as delivering directly to the home or having a pick up window or carry out service. The reasons for doing these things is to keep advantages over competitors, of which include bigger restaurant chains that are trying to enter the market.
Chick-fil-A has much recompense over chipotle. For one it additionally has a fast food pick-up window; whereas, chipotle only has the walk in and order restaurant. With the upper hand of this Chick-fil-A has a higher quality food/fast food than many other fast food restaurants or chipotle. At the business-level chick-fil-A’s strategy may include advertising and marketing to help escalate their brand recall. Also, at the corporate-level chick-fil-A’s strategy may include established brand, sponsorship to numerous sports events, and successful advertising campaign- for example, ‘Eat morchickin’.
While most fast food chains depend on ads that advance their menu, with restricted time rebates, new things, and worth menu; Chipotle concentrates on its quality fixings, which creates new hobby and society to how we see fast-food through various special occasions and verbal. The essential showcasing goal is to burn through 15% of benefit into conventional and non-customary promotion with a specific end goal to soak its business sector to its maximum capacity; along these lines owning a greater offer of the fast food market, quick easygoing eating business sector, and its new Mex market. Current Marketing Situation Chipotle was established in 1993 and opened up to the world in 2006. In a matter of five years Chipotle has been a blasting chain. Chipotle is likewise trying different things with their new eatery called South East Asia Soup House, which serves Asian sustenance in a quick serve market. Chipotle is presently hoping to growing in Europe and opened its first eatery, in the UK, and opened another store this year in
In order for any restaurant to keep up, they have to be willing to learn and implement instead of sitting back and expecting repeat customers for a location with menu options that never change to accommodate its customers. When a restaurant thinks bigger, acts quicker, and moves faster they are more likely to stay ahead of their competition. Sanjiv Rasdan (2016), Senior VP of operations for Applebee’s USA, points out three key opportunities that he believes are key to this strategy: food, experience and environment, and keeping ahead with
Firms such as P.F. Chang’s and Applebee’s, and Olive Garden, offer’s menus that may be (more or less) good substitutes of each other, but none of them perfect substitutes. When viewed from this stand point, no one company has the market cornered. Indeed, virtually every restaurant location must compete not only against other publicly traded chains, but also a wide array of delis, pizzerias, fine dining restaurants and the economy. The Cheesecake Factory is noticeably differentiated in its bakery, and represents commodity diversity that uses this segment of the company to stand out from a large number of
1. As stated in Case 6 of Peter and Donelly’s Marketing Management, Panera Bread strategy is to provide “a premium specialty bakery and café experience to urban workers and suburban workers”. This strategy included proiding its customers with specialized baked goods, soups, salads, custom roasted coffees alongside other beverages aimed at a customer base that would be mostly composed of urban workers and suburban dwellers that were looking for a quick-service meal with a more aesthetically pleasing environment than a traditional fast-food restaurant. With a distinctive menu, signature design of the premises, an inviting ambience, operating systems, and a location placement strategy that would allow it to compete in various submarkets; breakfast, lunch dinner, etc. Panera gradually enhanced their menu to attract more customers with a goal of becoming “better than the guys across the street” and thus making their dinning experience more attractive than other fast-casual dinning competitors.
Roxie Photography is a photography business located in Fort Wayne, Indiana. Roxie Photography specializes in Newborn Photography and Boudoir Photography. The company is new to the Fort Wayne Area, having moved to the area from Guam. Roxie Photography owns a physical location, on East State Boulevard. The company currently offers two services, Boudoir sessions and Newborn sessions. Roxie Photography’s main focus is on the Boudoir service.
McDonald’s is always looking for new ways to branch out their business to regular consumers. Currently, McDonald’s is testing out an all-day breakfast menu for customers eat from to give more of a variety. From a report on the Chicago Tribune, Samantha Bomkamp reported that McDonald’s is having a tough time working things out in the kitchen, but the sales of breakfast items has helped bring in more revenue to McDonald’s. Bomkamp reported that Egg McMuffins have seen a double digit increase among the new change up at McDonald’s. The increase with Egg McMuffins has made the prediction that on average, “All-day breakfast will drive established-store sales by about 1.5 percent in the current quarter, and add about 1 percent in sales over the next 12 months” (Bomkamp). The sales of food have seen an up-down view for revenue, during the first and second quarter McDonald’s has seen a narrow decline among sales. With the new idea of breakfast in place, McDonald’s is expected to have a better quarter for this upcoming record among sales. As far as selling their products, McDonald’s has used the idea to attract the correct media outlets. For example, Nickelodeon and other children’s television channels are highly influenced by McDonald’s and their happy meals. Happy meals and happy meal toys have made McDonald’s an attracting site for many children because of what they bring to the
use of a ansoff matrix as it helps to focus on the firm’s present and
Coffee, one of the world’s most known beverages. Seen being drinking at work places, colleges, or in the convenience of your own home. There are a variety of companies that provide us the people with coffee. It can be your local market, bakeries, or even fast food places. 3 places that stand out and our known very well for supplying Americans with coffee is Starbucks, Dunkin Donuts, and McDonald’s. From their strategic advertising, deals, and even straight down to the design of their cups, they meet the definition of marketing. We will be examining these 3 companies using the marketing mix which consist of product, price, place, promotion and also cover value based marketing and see how these companies meet these definitions and how they satisfy their customers as well.
Red Lobster was a chain restaurant founded in 1968 by Bill Darden to bringing affordable, top quality seafood to a broad and mainstream American consumer base. With experienced restaurant operation skills and advanced seafood distribution system, Red Lobster could prepare and serve food quickly and at low cost so mainstream consumers could afford variant top quality seafood. The instant success in 1968 leads to a quick expansion around America. By the end of 2010, Red Lobster has built 694 restaurants in both U.S and Canada and became a dining out routine for millions of Americans. However, with the dramatic decline of seafood cost caused by the rise of aquaculture, the competition from restaurant chains like Chili’s, Applebee’s and Outback is increasing. In 2004, Red Lobster’s store sales and guest experience had slightly declined. New CEO Lopdrup and his marketing team’s consumer survey found most consumers saw Red Lobster as a low end place serving mass-produced, fried frozen food. In response, CEO Lopdrup launched a three phased plan include operational improvements, product reposition and Restaurant remodeling. The plan worked well for Red Lobster. By 2010, the customer satisfaction was up 14 percentage points since 2004 and built large operation capacity potentials. With a new marketing research, Red Lobster’s market team uncovered a new potential consumer segment: Experientials, which are pretty affluent customers with high culinary standards and high expectations on service and atmosphere. However, opportunity comes with risks, some traditional customers had complained about the change of Red Lobster.
The article is about a company which is called Kellogg. It produces cereals which are manufactured in 18 countries and sold in more than 180 countries (The Times 100, 2011). According to research by Kellogg’s (2011), children are usually not having breakfast nowadays. This case study investigates how Kellogg’s made a plan to transfer a message that the importance of breakfast to different audiences through different channels.