EXECUTIVE SUMMARY
This project titled "Marketing Strategies of ITC limited". The researcher has talked about the products and services offered by the company and the satisfaction of customers with them.
This project gives a brief introduction to the ITC Ltd. also discuss the rapidly growing personal care sector in India, and various other points of importance. In the introduction to the company, the vision, mission, corporate governance of the company is discussed along with recent developments as well as its importance in India.
This project titled "Marketing Strategies of ITC Limited" had detailed study. The first chapter I have given in this project is Introduction to the industry in which I have included
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Personal care products are generally used for personal health and hygiene. It includes products like body talc, body scrub, tooth paste, tooth brush, tongue cleaner, tooth powder, bathing salts, bathing gel, essential oils, moisturizer, skin creams, face wash, hair oil, hair shampoo, hair conditioner, soap, nail and cuticle care products. The personal care product market was a success on all counts in 2005-2006 with good performances from each of the Big 5 markets. In recent years, consumer health awareness has slowly been increasing and this has led people trying to take better care of themselves.
The major demand is for the products that are of basic need for the consumers like soap, shampoo, hair oil etc. The personal care products industry consists of four major sub-sectors manufacturing a range of products. These sub-sectors and their products are highlighted
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Primary Data:
• Internal data from companies offices and employees
• Interviews of Marketing Managers
Secondary Data: • Organization Website • Internet Objective of Study
The primary objective of this study is to systematically explore the determinants responsible for the competitive advantage of ITC Limited and how ITC developed new product lines in its foods business drawing on its competencies in brand-building, R&D, packaging, and distribution.
Objective one:
To analyze the marketing strategies of ITC Limited used to market their personal care products in extremely competitive environment of industry.
Objective two:
To study and analyse the factors influencing a customer to buy personal care products in competitive environment of
Successful marketing strategies are very important as it determines whether the organizations can materialize the benefits and strengths of their products and improve their revenue and profitability. Marketing strategies are heavily impacted by the external opportunities and weaknesses, as well as the internal strengths and weaknesses of the organization. Based on this information, companies have to segment the big market into small segments and divide their products into homogeneous batches to target each segment separately. Furthermore, the organizations have to design important marketing mix, including product, price, place, and promotion to make sure that their products are well received by the customers. All of these aspects are very important for organizations realize the potential from their products and achieve the competitive advantages in the competitive market.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
Marketing may be defined as the process of formulating and implementing the design, positioning in market, advertising, and supply of products and services, and ideas to establish exchanges that are in line with the individual and organization goals (Principle of Marketing). There are several techniques of selling a product in marketing: advertising, selling and distribution of products or services to the customers. The strategy of the marketers is based on attracting potential consumers by making use of taglines, innovative packaging, having celebrity brand ambassadors, and media promotion with promises of fulfilling the needs of the consumers. There are similarly many techniques developed by insurance companies. Progressive insurance is a rapidly growing company leading by innovating. They have the saying “a leader in automotive insurance” (Progressive.com). This paper describes the company and the strategies that are implemented to draw consumers. It also focuses on the brand building of the company through advertisements.
Chapter 1 emphasis the importance of why marketing matters in our everyday lives. Cactus Rose is the first Latin American fusion cuisine restaurant that draws its own crowds also for its well-known tequila bar around the town of Wilton. They offer in their cuisine which includes fresh ingredients, natural beef, free range chicken, wild caught organic fish and seafood and also a variety of handcrafted margaritas. With the benefit of the marketing mix, Cactus Rose should think about what could impact its demand in terms of good, service or idea. The four Ps which are product, price, place and promotion. The four Ps will help Cactus Rose distinguish what they need to improve to better increase customer awareness, sales and profitability. A part of my contribution to the group project is conducting a new website for Cactus Rose. In terms of the four Ps, the improvements that are needed for this restaurant to gain more profit are more in the promotion decisions. In order to accomplish the marketing mix, our group planned to do more advertising for the restaurant through social
It is a well-known fact that marketing is a way to get the business off the ground. Without marketing, then no one will know about the goods and services a brand is selling. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” (Chernov).
This research seeks to reveal the importance of marketing strategies in today’s complex and competitive business world. For this reason, this study will discuss various theories, issues and approaches of the marketing linking them with W.L. Gore & Associates and thereby propose the best options, ideas, strategies and techniques for the improvement of the company. To reach the points, this study will especially collect secondary and qualitative data and information.
Health is the life indicator of psychological and physical prosperity of human. Regularly health is susceptible to various factors, perhaps even those who are never noticed. Each person develops their own opinion about the harm to health. Many people argue that the harm can go from everything that surrounds us. Every day we use various chemicals in everyday life. The market for household chemical products is gaining momentum with the development of the industrial sector. People use them how to maintain cleanliness in the house and also to care for themselves, i.e., use personal care products. However, with all these benefits comes risks as well. According to the results of the survey coordinated by the Directorate-General for Communication (2009), personal hygiene products present a health hazards.
This section should consist detailed information in regards to the consumers, a company analysis, possible collaborators, competitors, and the business climate (Tanner, Jr. & Raymond, 2012). Since consumers are the center of all marketing plans, they should be the starting point to the market section. Break the potential consumers into segments, starting with the most important and working down to the least important. Readers will want to know; who does the market consist of, the reason these consumers purchase the products they do and how they fill their personal value equation, their current buying process and the needs the offering meets for these potential consumers. Readers should be able to understand how each segment differs and how the total offering will satisfy the needs of each
It is often said that the business will have developed marketing strategy continuous, whether are small business medium and large because of the growing marketing and competitive business increased rapidly. Therefore, don’t be surprised if the business has failed and successful. Nowadays, the business has successful around the worlds which are KFC and Burberry. That is interesting marketing strategy because of the challenged of the marketing with a long time, experiencing the issue failed and band revitalization of marketing strategy. In this report to divide into three main section, KFC, Burberry and comparison between KFC and Burberry.
In a competitive environment where market is changing instantly, organizations are in a fix to design a strategy that could market their products enticing the consumers to buy their products and services. Market is the arena for business gladiators who fight out for maximum share and profitability and this is possible only through effective marketing strategy. Competing in present economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms (Ferrell and Hartline, 2010). The intensity of competition has increased after the introduction of media and internet where the companies present their product in the best way through advertisements, product reviews, blog entries, etc. With the advancement in technological innovations, companies have found various ways of providing services to the consumers in a cheaper and effective way and this has resulted in communication revolution in late 1990’s as the cellular technology was unfold in most of the regions. Singtel Optus Pty Limited (Optus) is one such company that has evolved during this period as a leader in integrated communications and this paper is assumed to make an analysis of the company’s marketing strategy and its financial position in the market industry.
During my last year in high school, I developed a desire to learn and understand the business in order to help my parents in the future. As a result, I chose to study Marketing at Thammasat Business School. In my third year of studies, I joined the 27th Marketing Trainee Programme hosted by the Marketing Association of Thailand, where I have experienced first-hand training from professional marketers and took part in marketing stra...
The main objective of this report is to develop and provide a sales and marketing plan for which the company will help to generate more profit and acquire more customers to patronize the product. This report will cover the period of 2016 to 2017 which will serve as guidelines that needs to follow of the employees, managers and management team to reach the desired goals and target for the company.
According to this, it is obvious that the objective of marketing is to satisfy demand of customers by those ‘individual and organizational activities’ like promotion or pricing of goods, which are all just means to achieve that. Additionally, organizations could stand out from their competitors once they meet the needs of customers better than others. Thus, it can be said that the successful marketing is to provide competitive advantages for organizations by doing better in satisfying customers’ desires through products and other marketing activities.
It is time, at last, to speak the truth about toxic chemicals behind personal care and beauty products. The daily products of an average person consists of face wash, hand soap, shampoo, conditioner, floss, toothpaste, and deodorant. Surprisingly, all of these products listed contain toxic chemicals that are harmful to our body. If we use these products to maintain our hygiene, does that mean we are not clean without these products? For example, a common shampoo many people use is Head and Shoulders. However, do we know if the shampoo is cleaning our hair from beginning to end or is it damaging our hair? How often do you read the ingredients labeled on your personal care products and wonder if they are safe to use? More importantly, if you
Today’s business environment is highly dynamic and competitive. In order to become successful, companies must use advanced marketing techniques and branding strategies. The significance of Integrated Marketing Communication (IMC) is therefore, very critical. IMC sends out a single message through different media vehicles, which helps the company to target a wide variety of audience. According to Gerber (2008), Integrated Marketing Communication is the process of using a combination of different types of marketing communication to send the same message to consumers. The following report lays an IMC plan for N...