Marketing Products in India

Marketing Products in India

1) Market choice and risks that are of most concern

The market that I feel is the best for Old Navy clothing at this time is India. This is because I feel as though we should look for a long-term investment in the Asian market and this is a country with long-term goals. If we as a company are looking to establish ourselves as a market leader it is necessary to first build a strong reputation as a company that is willing to sacrifice in order to succeed. Once we earn the respectability of this market it would be considerably easier to market our product to not only the Asian market but as well as the Middle East and the other surrounding markets. Bearing in mind the fact that we could enter the Chinese market and attempt the same strategy but we must consider the dedication long-term growth and political stability. The risks that we as a company will possibly encounter are the requirements of a trade-related intellectual property rights agreement this is important because we do not want any other companies infringing on product designs which are rightfully ours. This is a major risk however we feel as though as a large company it is nothing that we can not handle. It will be an even better opportunity for us if we can become known as a company that was willing to assist in the matter and earn the respectability of the government as well as the people.

2) Entry strategy and why

The entry strategy in which we will implement will have to a joint venture. The reason behind this strategy is because we have sat back and watch other companies attempt to establish themselves in similar markets and end embarrassing themselves as well as ruining their reputations. We are not willing to risk any kind o...

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...ly known brand in this market.

8) The reason this international marketing opportunity is interesting to me is because of the fact that it makes me think of where this field will be in the future and how I hope to play a role in a part of it. I think it is interesting how different countries have different kinds of cultures and companies try to develop different marketing strategies to enter into each of them. I think of the fact that there is a McDonalds in India and cows are considered sacred by majority of the population, now granted that is not cow they are eating but it is still fascinating how they accomplished this feat. Overall I just think that there are only more countries in the world and there are more markets to divide and capture through different products. The field as a whole I find interesting and the ways to go about it are even more exciting.