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Developing marketing strategies and plans
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Marketing Plan
Executive Summary
This paper aims to summarize the plans and strategies that will increase the sales/ rentals of the Unidiz Suites. The Unidiz Suites, unlike any other dormitories/ apartments offers male/female room for rent and accepts male/female bed spacers. Dorm rooms can be double or quadruple-occupancy occupancy in size. In some cases, three people can live in a quadruple occupancy or one person in a double occupancy room. It has one public comfort room on the first floor and provides private toilet and bathroom in each room. The rooms may or may have an air-conditioning unit depending on the customer’s choice. Each room is provided with beds and cabinets. The dorm/ apartment itself offers laundry services-(pick up and delivery). It has adequate fire preventive measure-(fire extinguisher, fire alarms, fire exits etc.), and security services (two guards). There is a cozy multi-purpose lobby/study area and provides also cable TV, radio etc. It is located near the university belt and accessible to review centers. Rent is not only exclusive to students and board exam reviewers, but it is also open to employees and families.
By carefully analyzing the current market demand, achieved after careful market research and situational analysis. That group suggests that different marketing strategies and plans to further increase sales and increase profit ratings. This paper includes an in-depth analysis of the market, budget and recommendations to increase sales, even if the market is in recession (Summer breaks, other long holidays.).
I. Current Marketing Situation
A. Product Review
Unidiz Suites started engaging in business 4 years ago. The business became stable because of its location and peaceful surrounding. It is near the university belt (UST,FEU,CEU,UE,PSBA,SBC,SSC,NU) and accessible to review centers(Accountancy-CPAR,RESA,ROQUE; Engineering-BESSAVILLA MERIT; Nursing-GAPUZ,PENTAGON,KAPLAN,NORTH CAP). The location is quite good but it is needed to be more known since it is located in the inner side of Carola Street w/c cannot be easily seen by the people. We need to focus our efforts on the strategies with regards to its programs, promotion, advertisements and facilities.
High prices from other dormitories have given Unidiz the ability to effectively compete as it sets reasonable prices and good facilities.
Dormitories are rapidly in demand especially during class seasons. Students preferred to stay out of home rather than to have a long transportation ahead., working people need to stay near their offices to meet their budgets and people who are reviewing would like to have some peaceful space away from home to focus themselves in reviewing or to stay near their review centers since not all places provides these centers.
Chapter 1 emphasis the importance of why marketing matters in our everyday lives. Cactus Rose is the first Latin American fusion cuisine restaurant that draws its own crowds also for its well-known tequila bar around the town of Wilton. They offer in their cuisine which includes fresh ingredients, natural beef, free range chicken, wild caught organic fish and seafood and also a variety of handcrafted margaritas. With the benefit of the marketing mix, Cactus Rose should think about what could impact its demand in terms of good, service or idea. The four Ps which are product, price, place and promotion. The four Ps will help Cactus Rose distinguish what they need to improve to better increase customer awareness, sales and profitability. A part of my contribution to the group project is conducting a new website for Cactus Rose. In terms of the four Ps, the improvements that are needed for this restaurant to gain more profit are more in the promotion decisions. In order to accomplish the marketing mix, our group planned to do more advertising for the restaurant through social
This research seeks to reveal the importance of marketing strategies in today’s complex and competitive business world. For this reason, this study will discuss various theories, issues and approaches of the marketing linking them with W.L. Gore & Associates and thereby propose the best options, ideas, strategies and techniques for the improvement of the company. To reach the points, this study will especially collect secondary and qualitative data and information.
...y conceptual. But I sense that this might suffice as an initial tip and could help the multitudes who are carrying on the design procedure of these dorms. [2][5]
In this article Dalton Conley discuss why students should not be able to choose their roommate, and how important is to share with someone that you did not choose. Moreover, to prove his points the author tells us about his roommate, and how having a random roommate can affect our education and future marriage.
Aquije, Omar. “Most Community Colleges say Building Dorms is Good Plan.” Glens Falls Post-Star, 13 August. 2011. Web. 7 Nov 2013.
... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.
I think everyone would agree to the fact that college dorms are the best thing that can ever happen in a student’s life. Dorms were initially live savior for many who travelled from faraway land just to follow their dreams of pursuing their education. Sooner after that dorm became a norm in the lives of college going students to be very specific. Just to give you a little idea dorms have been known to be the inspirational spot to many people who transformed the world into a better place to leave. From the world famous Mark Zuckerberg to the creators of Spongebob Squarepants dorms where were it all once began.
This company provides accommodation facilities with hospitality for people who come from other areas but this is not a hotel service. This is called first unhotel hospitality product which enable guest to live like locally by experiencing luxury facilities. This concept has gone beyond the hotel service and it is called as vacation home. This great business concept was created in 2009 on the mind of Grey Marsh who is the CEO of this company. They are keeping their relationships with two parties to be success in their business and to make high profit in the market place. In here, they provide their service to typical high market home owners by giving the opportunity to let them out their home for people while the home is
The Portman hotel is one of the luxury hotels in the hotel industry. The size of the hotel is relatively small; it has only 348 rooms and 21 floors. The objective of this hotel is to bring Asian hospitality to the US. This hotel is different from other hotel because it offers the services of personal valet and also it had “ no rules for the guests”.
To help solve this problem, our school should create a contract with nearby apartments, so that students can get discounts with those apartment complexes. For instance, a...
These are normally private offices, workstations, and desk rentals within another business’s established office. This means a business has an established office with unused space, and thus offers to share it with another business - normally small- or medium-sized. The amenities shared are usually the conference rooms, kitchen, break room, and reception area; these normally are covered by the original business and thus are free for the renting party. However, at a shared cost, more services can be shared, such as the copying and mailing center, as well as support staff. This type of collaboration of space allows for affordable and flexible lease terms and the rent is dependent on the space being acquired along with the extra services. This concept is one that can be seen already adapted by the humanitarian environment, among the NGOs, with an example being the UNHRD which was previously explained as a collaboration that is normally applied during relief emergency projects . Therefore, the basis for a transfer from the commercial property sharing to the NGO environment will have a focus on the concept of office-sharing- collaboration through all phases, including for NGO development programs. Consequently, the exploration of this concept´s benefits and challenges are
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
The threat of new entrants is moderately strong. Incumbents do not strongly contest entry of newcomers, but existing industry members are consistently looking to expand their geographic reach and offer a broad product assortment. Brand awareness and customer loyalty are high and greatly important i this industry.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.