Marketing Peanut Butter in China

898 Words4 Pages
Marketing Peanut Butter in China
China Ideal growing condition for peanuts. Climate and weather in china produce great condition to produce peanut for peanut butter.
Marketing Communication Strategy
1. Establish who your consumer age group and gender.
2. Brainstorm what types of messages or reports that they are going to wish to use to determine, the communication method for distributing these studies and the frequency with which this communications should be made.
3. Produce a matrix of this information to establish where there is overlap in consumer’s product information, communication types and frequencies.
A standard communication template for reports would invariably include the following sections:
1. Business or project objectives: Details of what the team or departments goals are.
2. Progress, A status update on the work being done and the outlook for the upcoming reporting period.
3. Financials, Details of any budgetary nature which may include sales information for our product.
4. Milestones, Major and minor milestones should state if they are successfully achieved, have been missed or are upcoming.
5. Issues, risks and opportunities: This is often included to provide other departments with key information regarding problems or possible opportunities.
Control details of any changes to the project, team or company plans should be noted and may need to go into some detail if these are major changes
Action Plan
With effective market research on peanut butter you can determine the need for your service, a product's likelihood to sell, target-market demographics, and desirable store locations. There are numerous ways to uncover this information—from online research to focus groups to counting customers. To help you meet ...

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...onsistently not delivering as planned, adjust the plan accordingly. Having control measures in place also forces the responsible individuals to provide constructive feedback.

4. What is our expected return on investment (ROI) on our marketing budget? This is a complex topic, and has been written about widely. To keep it simple, we have to look at our marketing budget as an investment rather than a cost. Whenever we make an investment, we look for a certain ROI to justify it. We must do the same for our marketing budget. Keep tracking your investments meticulously, and see how to improve on your investment to ensure your expected ROI. This must be discussed with the finance people at the company. I have found, they remain impartial and are able to see the forest from trees. A well-defined marketing budget can be the difference between, a good and a great result.

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