Marketing Paper

By placing the decision making and the convenience of trading in the customer’s hands, Schwab made this service exciting and cost effective to customers, thus making many investors satisfied Schwab customers. Schwab also created customer value. Analyzing the firm’s success I noticed that Schwab delivers outstanding quality in service. Schwab provides customers service online as well as in his branches. This service includes technical support as well as investment tips and investment education information for all existing clients as well as future clients.

As a result, the managers in Amazon had a very good foresight of the development of online shopping. Moreover, they create innovative site features to cater to the taste of consumers. Consumers can search some inside page of the book, and the searching engine is very human, approachable and responsive. Secondly, not only Amazon takes the most of the e-commerce, but also the M&A (Mergers and acquisitions) strategy helped Amazon to get access to the international market. In order to meet its ambitions in entering the global market, it’s necessary to take some actions to purchase some of the e-commerce corporations in the local market.

During the summer of 1994, he stumbled across a Web site that showed the number of Internet users was growing by 2,300 percent per month. He quickly realized the vast potential of the Internet, and began putting together a list of possible products that he could sell on the World Wide Web. He eventually narrowed his list to music products and books. Although music products and books both had enormous potential, he eventually selected books because he believed that he could compete more evenly in the book segment due to the lack of a very dominant player. "In contrast, the music industry had only six major record companies.

The Internet has created a new world for them, a world where there is more interaction with customers and many financial benefits for the company. E-Commerce is not only advantageous for businesses but it has also made the customer's life better and easier. Instead of having the customer go to the store and buy products, he or she can buy them online and have them delivered to his or her doorstep in the comfort of home without having to take a step outside. In the future this is how buying and selling will be done in the business world. In fact, many companies today, are solely web based such as Amazon.com.

Amazon took advantage of the growing market by capitalizing on a concept covered in the book by Kim Warren, entitled Competitive Strategy Dynamics, rivalry. Amazon used various tactics covered in Warren’s version of rivalry. Amazon began during the dotcom boom initially selling just books, but slowly expanding to more items. This demonstrates how they began to capture new customers, especially in growing markets. Not many companies offered purchasing services online so Amazon seized the opportunity and capitalized on it.

It boomed with yearly sales that jumped from $510,000 in 1995 to over $17 billion in 2011. Amazon’s mission changed to leverage technology and expertise in invaluable employees to provide customers the best shopping experience on internet and became the “Earth most customer-centric company”. The company introduced a new strategy called “Associate Program” which the goal was attracted new customers to its retail storefront and grows sales. This new strategy proves to be the most important advantage and the company’s sales revenue produced by the associates reached 40%. Another innovation announced by CEO Bezos in 2011 was shifted Amazon to tablet marketplace with the introduction of the Kindle Fire.

offering customers deep discounts. Jeff Bezos picked the name Amazon because it is the biggest river on earth. He wanted his on-line bookstore to become "Earth's Biggest Bookstore", but without the need to stock vast quantities of books. Amazon.com would be lean, fit but hungry. A screenshot of Amazon.com's very first hom... ... middle of paper ... ....uk, covers liability up to £50.

Today, Google handles nearly 50 percent of Web searches. Google stopped displaying the number of Web pages it indexed after the number surpassed 8 billion in 2005, but some estimates now place the number at 25 billion. Google's index also includes one billion images and one billion Usenet newsgroup messages. In addition to searching for Web pages, Google users can search for PDF, PostScript, text, Microsoft Office, Lotus, PowerPoint, and Shockwave files. Google claims to be one of the five most popular sites on the Internet with more than 380 million unique users per month and more than 50 percent of its traffic coming from outside the United States.

Today, Amazon.com has expanded its business in more than two hundred and twenty countries and this company sells various products like electronics, books, music, DVD, House wares, PCs and cars (Amazon.com Announces 4th Quarter Profit 2002). It is the biggest retail store in E-commerce. Even though Amazon.com owns these accolades, this company is struggling to survive. Amazon.com had a $19 billion market value before its stock prices decreased from $75.25 to $9.25 (German, 2001). The problem is that Amazon still has not made real profits since it opened.

Recently, NOOK Glowlight was released into the marketplace. Barnes & Noble reconstructed its business strategy by joining business adventure with Microsoft in October 2012. The partnership business adventure has helped the organize move forward with digital eBook to hundreds of millions of its customers. The firm also made a decision to partner up with Pearson which was the world well-known for online learning company. Pearson alone, invested approximate $90 million in cash to... ... middle of paper ... ...nes & Noble a good payment terms.