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Why pepsico do marketing strategies
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The impact of social media on businesses
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As the new Marketing Manager of Bevande, I have been tasked to develop a new website and social media presence. To complete this task an evaluation will be completed on the following competitive organisations: Coca-Cola and PepsiCo. At the end of this report, based on the knowledge gained for reviewing competitor’s social media presence, recommendations will be made to my management team on how to effectively use social to benefit the customer and the organisation itself. 2.0 Background Information
2.1 Social Media
According to Holloman (2012) social media is a “collective term that describes the means of communicating and engaging with people. It’s something many people see as evolutionary, if not revolutionary, in helping people connect
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On the organization 's site, there are immediate connections to take the viewer to every social networking site the organization is concerned with. Once a viewer goes to any of those pages, there are connections and buttons to guide the viewer to other Coca-Cola online networking sites. As of now the web page has "buttons" that connects viewers to Coca-Cola 's profiles on Facebook and Twitter (Coca-Cola, n.d.).
Coca- Cola is very creative as they have a presence in every social media there is even on Flickr and google+. This is helpful as it can attract certain groups who uses these different types of social media. Before even putting the full name of this company in the Facebook search button Coca-Cola was instantly the first company to appear. This is not surprising since it is one of the world’s most recognizable companies as a result of its distinctive script. It has attracted over 93 million likes on Facebook and as a result of this Coca-Cola can leave their Facebook unattended for a long period of time. Coca-Cola can often go more than a week without posting anything. Which is acceptable as they do not have its own particular stores and can concentrate on their brand image and bringing issues to light of its advertising campaigns rather than driving individuals to its shops or to an e-commerce
Coca-Cola is one of the world’s most recognizable and powerful brands. With over 130 years since its invention, it was one of the first brands to expand globally and has some of the most iconic and memorable advertising ever made. The Coca-Cola brand is so globally recognized and known that experts say it’s the “one word understood in almost every language”. Over the years Coke has strived to remain culturally relevant within its advertising campaigns by consistently
Coca Colas astute marketing strategies has played a huge role in its global expansion. By using popular slogans paired with catchy jingles. Coca-Cola has ingrained into individuals hearts becoming a household name globally. Coca Cola has successfully expanded to over 50 countries. Becoming a master in cultural adaptability customizing packaging and advertising to each individual market. Creating a connection between the consumer and their products. Coca Cola doesn’t sell a beverage, they sell an experience, a memory to each consumer around the world. Coca Cola takes advantage of social trends and media, expanding their consumer reach faster than ever. Through that same social media, Coca Cola has created its own social culture type trends, that allows people in different parts of the world to come together allowing them to feel a part of unique exclusive group open to all worldwide. This increasing the company’s popularity. Along wiith its massive success, Coca Cola maintains a high standard for their products with quality
History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The carmel colored ingredients, Coca leaves and kola nuts. Later the drink was striped of narcotics. The drink was first designed as a drug that will help people feel better. Pemberton sold his new drink for 5 cents a glass. Some time later carbonated water was added to the syrup and that is how Coca-Cola was invented. Dr. Pemberton sold Coca-Cola out of the pharmacy he worked at. The pharmacy was owned by, a man named Frank M. Robinson. Robinson suggested "Coca-Cola" as a name for Pemberton's drink. The two men took an old oilcloth sing and hung it in the window saying "Drink Coca-Cola". They averaged nine glasses sold a day. In 1886 Pemberton became sick he sold some of his portions of his interest too Asa G. Candler. In 1888 Pemberton died, and Asa Candler began buying all the out standing shares of Coca-Cola. Candler was and Atlanta druggist and businessman. Candler knew Coke was going to be something big. He then had complete control by 1891 for $2,300. In 1892, Candler and his brother John Candler, Frank Robinson and two other associates formed "Coca-Cola Company" in Georgia. Candler was a master at marketing. He handed out coupons for one free glass of Coca-Cola. He also promoted the beverage by painted walls, Clocks, outdoor posters, serving trays and fountain urns. Candler marketing stragety worked Coke was available everywhere. The sales took off. People started calling Coca-Cola "Coke" They urged the customers to call it by its full name, but "Coke" just stuck. "In 1894, the company opened its first syrup manufacturing plant outside Atlanta in Dallas Texas. The following year plants opened in Chicago and Los Angeles. Three years after the Coca-Cola Company's incorporation Candler announced in the annual report: "Coca-Cola in the now drunk in every state and territory in the United States" (History of Coca-Cola Company). Joseph A. Biedenharn, of Vicksburg, Mississippi installed ...
Social media has a big role in our perception of brands in today’s world. The two companies have both attempted to integrate social media in their continued attempts to one up their competitor. Google has made attempts to cr...
Coca-Cola could use its social media network to introduce its products. This could be beneficial to the company, increase awareness of other products and increase revenue. Threats – The ever changing health-consciousness attitudes of the market could have a serious impact on Coca-Cola. This is a dominant threat because people are constantly trying to change their eating and drinking habits. Social media could exploit the unhealthy side of Coca-Cola’s products and could potentially threaten the status and success of sales (Tanner, 2013).
Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.
Social media is a revolution, which we are currently experiencing. It has changed the way people communicate and interact with one another, and opens up many more avenues to share news, information, and just general chit chat. Social media is relatively quiet young, but is here to stay for the foreseeable future. We are now at a point where online, we can share, read and react to lots of individual information being posted on microblogging websites, such as Twitter, Facebook, Google+, Tumblr and more. Twitter in particular has been widely embraced, and will centre most of the discussion.
We have chosen this company because, it is a very old, highly esteemed and a prestigious company, which was established in 1886 by John Pemberton and is now renowned as the world’s largest beverage manufacturing industry. The company’s identity is its logo, which had been the same since 1886, the catchy tag phrase, the innovative technology they use to popularise their product and the quality of the beverage they produce. The first advertisement of Coca-Cola was published in the Atlanta Journal, 129 years ago with a tag phrase "Delicious! Refreshing! Exhilarating! Invigorating!"
Social Media is defined by Merriam-Webster as “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)” (Merriam-Webster). For many Americans, social media is a method of social interaction that is used often on a daily basis. It has been determined that one in five people use social media at least once a day and that 19% of Americans between the ages of 15 and 54 are on sites like Facebook and Twitter(). It’s no longer commonplace to send handwritten letters or birthday cards, now writing on a wall, sending a tweet or snapping a picture is accepted.
Social media has caused a substantial decrease in face-to-face time, stopped people from working effectively, and has caused an increase in bullying. Social media as defined by dictionary.com is “websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts”. People use social media for networking, education, and entertainment. Some of today’s most popular social media sites include Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, and LinkedIn. Facebook is used as a basic social media site.
Social media is a form of Internet communication that has taken over the world and made people antisocial
Social media is becoming the most important and influential technological advancement in our country since the internet was created in the 1960s. For the longest time people were only limited to e-mails to make communication to one another and there were no large scale social media sites available. However, the internet started taking off in the early 2000s as new generations started bringing to the table new and more advanced ideas. Facebook was invented in 2004, where people were able to connect with whoever they wanted throughout the world to communicate and be able to share anything. On their
Whereas the word social media itself defines the meaning of, social of communication. Which then not only provides you information but allowing you to interact while it provides you with information. Interaction can be as simple as leaving a comment or voting on an article to as complex as recommending information base on similar interest with other users. In comparison towards traditional media, it is a ‘one-way street’ where you receive information and only be able to give your thoughts to people whom you know. While social media is a ‘two-way street’ which provides you the capability to share your personal thoughts with everyone who have not only read about it, but also people who have
The Coca-Cola Company, established in 1886, is the world driving producer, advertiser and wholesaler of non-mixed drink concentrates and syrups. It right now works in more than 200 nations overall and is most popular for the creative soda, 'Coca-Cola', however can now brag in the district of 230 distinct brands. Their Coca-Cola item is presently accessible everywhere throughout the world and has brought about the beverage turning into the world's most loved soda pop. The executive of the Coca-Cola Company is Douglas IVester has expressed that being worldwide is the primary quality of the Coca-Cola Company. Coca-Cola Company, Annual Report, 1998. It
As the world 's largest manufacturer and distributor of non-alcoholic beverages, Coca-Cola is certainly no stranger to global marketing. Established in the US, Coca-Cola initiated its global expansion in 1919 and now markets to more than 200 countries worldwide. It is one of the most recognizable brands on the planet and also owns a large portfolio of other soft drink brands including Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, Sprite and PowerAde. Despite this, Coca-Cola often struggles to maintain its market share over its main rival PepsiCo in some overseas markets, particularly Asian countries.