Marketing Management Case Study

Career is important to every person, if people get a good job, they will be successful in the future. In China, business emergence in the Shang dynasty, people barter things in the early stage of social activity. Subsequently, development became the economic activity of exchange of money as the medium to realize the circulation of commodities. Modern business is divided into offline and online, which greatly improves the efficiency of trade. Now business is important to us because we learn the business and we will do business in the future. American is a big business country absolutely, many people want to live in there before they graduate from college. If I have a chance to work in America, there are four business jobs have a good salary like Accountant,

Marketing management refers to the process of planning and implementing ideas, pricing, distribution and promotion of ideas create an exchange of personal and institutional objectives. Marketing management is a process that includes analysis, planning, execution and control. It managed objects contain ideas, products, and services. The basis of marketing management is exchange, and the purpose is meets the need of customers. The main task of marketing management is to stimulate consumer demand for products, but it cannot be limited to that. It also helps companies to achieve their marketing goals, affecting demand levels and requirements time. Therefore, the task of marketing management is stimulating, create and influence consumer’s demand. The essence of marketing management is demand management. In other words, “A marketing manager is responsible for developing and implementing strategic marketing initiatives for a business or business unit. These initiatives are designed to attract new customers and increase the value of and retain existing customers. Tasks include performing market research, developing pricing strategies, and coordinating relevant staff and