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Define the central problem in the case (max 1050 characters with spaces,about 150 words)
This case deals with the service marketing. Mr. Smith and Mr. Jones made their solicitor firm successful in Stroud over the last six years by building their client base through a personal approach and breaking down the stuffy image of the law. This is however not the approach Mr. Johnson, the narrator of this case, is met by when he enters the firm. The receptionist eyes him speciously after she finishes up typing in a paragraph, and Mr. Smith makes the wrongful assumption that Mr. Jones has been served a cup of coffee while waiting when he asks him if he wants another cup of coffee. The problem in this case is there for that Mr. Smith and Mr. Jonson’s approach to the law which differentiated Smith them from other solicitors in Stroud, and thereby made them successful, is not the way their staff approaches their clients.
Which marketing concepts/theories are appropriate to use in solving the problem? (max 1500 characters with spaces, about 200 words)
The recommendations for the problem in Smith and Jones will be based on the concepts of brand image, service encounter and the molecular model.
Brand image is the consumer’s associations about the brand held in their memory. It is the firm’s approach to their clients that makes Smith and Jones unique and there by separates from the...
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...he employees probably will be happier which will result in them taking a friendlier and personal approach to the clients. It is obvious also important that the employees know the Mr. Smith and Mr. Jones’ approach so they can follow it.
Rationale: State why you chose the specific recommended action above (max 700 characters with spaces, about 100 words)
The recommendation is based on the fact that it is this approach to their clients that have made Smith and Jones unique which have made the successful. But if the firm is supposed to continue being successful then they needs to make sure that their clients are meet whit a personal approach without the stuffiness of the law in every element of the firm and by every employee since it is this approach which make them unique and thereby provides them with an advantage compared to the four other firms in the Stroud.
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These improvements will prevent the loss of business revenue and it will also help generate to fresh business revenue and opportunities for Lewis Inc. These business steps will help them advance their significant office management tasks and aims and it will also help the corporation remove unnecessary office management tasks and aims from their routine employment activities. These business actions will also help the company support their productivity and success in the business market by attracting new patronage from
The concept of attorney – client privilege has been a long withstanding foundation of the English legal system. It is arguably among the basic principles of justice. This is why when this doctrine is under threat we must pay close attention. Such was the case in Bowman v Fels, where the entire principal was possibly under major reform. The discussion of this paper will critically analyze the decision reached in this case, and the reasoning behind said decision. I will begin my analysis by first establishing the facts and the issues that arose during the hearing. And then proceed to analyse the issues in order to better determine the wider impact the case had. Following the decision of the Court Of Appeal, many critics raised questions regarding the issues not dealt with by the decision, these critiques and further questions raised about the scope and direction which English Law is heading will also be analysed. Before we begin delving into the analysis we must first establish the facts of the case as presented.
David Fletcher is a portfolio manager with many years of experience and success under his belt. He currently is a limited partner managing an Emerging Growth Fund for Jenkins Fletcher Partnership or JFP. The company was small when David started and consisted of a CEO, Paul Jenkins, CFO, 2 financial assistance, 4 research analyses, 1 research assistant and a receptionist. David first started with JFP he hired an Administrative Assistance, Whitney to help organize his calendar, contact companies and take messages, etc. Whitney proved to be capable and eager to learn. Under David’s guidance she received her MBA and was promoted to a Portfolio Manager in training. One of her primary areas was Healthcare but she also had retail and environment. In addition, Whitney developed a solid network of contacts and was very good at annualizing the financial statements of potential business. However, David was still holding her hand and had not allowed her to invest completely without his input. Also, she was just starting to attend conferences solo. Although Whitney was helpful, David felt he needed to form a team to help with the labor intensive job of processing all the information for managing the fund. His typically day was consumed by meetings, phone calls and conferences and he could not keep this pace for the long haul. Therefore, he discussed the possible of forming a team with Paul Jenkins and several of investment firms before proceeding with the concept of a team at JFP.
Of all the topics as discussed in the class, the topic consideration has greatly drawn my interest and I got eager to find the appropriate meaning of Consideration in accordance to the Indian Contact Act (1872). The meaning of the term consideration is defined in Section 2 (d) of the Act is somewhat different from how the word ‘Consideration’ is understood in ordinary parlance. In this response paper, I seek to explore the specific manner in which the Contract Act defines ‘consideration’ and how such a definition fits in with the general scheme of the Contract Act, with the hope of responding to some of the difficulties the definition of consideration raises for contract law.
Having evaluated the current state of English contract law, mainly made up of piecemeal solutions, it can be seen that despite being satisfactory and doing its job, there still remain gaps within the law of contract where unfairness is not dealt with. Moreover, due to the ad hoc nature of those piecemeal solutions, the latter have often produced inconsistent justice and have manifested cases of unfairness. Hence, “a relatively small number of respected Justices have endeavored to draw attention to the fact that the application of a general principle might be useful and even necessary in English law.”
The brand identity building process is complex. This is especially true for organizations that offer a range of services and products. The process entails extensive research, including market research, marketing audit, competitive audit and usability, and a clear branding strategy. Furthermore, a brand identity is only truly successful when customers closely identify with the brand. This happens when a brand caters to customer requirements and preferences. Marketers have to keep this in mind and ensure that the brand identity is aligned with, and relevant to, its customers.
This essay will examine the main cause of the demise of the derivative claim which is the possibility of pursuing a corporate relief and even costs via an unfair prejudice petition, a relief and order that was initially only available via derivative action. Further this essay will discuss as to how the boundaries between the statutory derivative action and the unfair prejudice should be drawn and what restrictions should be added to the unfair prejudice remedy under section 994 of the Companies Act 2006 so that the significance of the statutory derivative action can be reinstated.
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In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.
Companies use a collection of brand equities to represent their products in the market (Voolnes, 2012). Brand equity refers to the commercial value that is derived from the perception of consumers on any given brand name of particular products in the market as opposed to the product itself. Ataman (2003) notes that the effect to the consumer is in the brand name and not the product itself. Companies use logos, trademarks and a collection of other symbols to present this information to the customers. The use of these symbols is meant to try and capture the customer mindset so that they can be thinking about the company products at all times through the items they possess at home (Estes, Gibbert, Guest, & Mazursk, 2012). This can well be explained by use of the customer-based brand equity model that brings together the requirements for a publicly renowned brand in the market.
“Sustaining and enhancing the quality of this professional workforce is KPMG’s primary objective. Wherever we operate we want our firms to be no less than the professional employers of choice.” (REFERENCE HERE) As demonstrated throughout this report, KPMG prioritizes a high engagement with their employees to ensure that there is a strong alignment between both the strategic goals of the organization and the personal goals of each employee.
Salomon v Salomon & Co Ltd illustrates a typical case in company law. The opinion that a company has an independent personality has since been established. It was clearly pointed out the company needs to be responsible for all its acts and the assets of the company are separated from the members ' personal financial affairs. While the Companies Law of 1862 was updated, there is room for improvement in terms of the somewhat ill-defined requirements concerning members ' and shareholders ' interests and liabilities. This situation has led the Government to revise the law relating to companies
In this assignment, the topic is about dispute of contract between two people (Peter Watt and Thurston Binns). Here I was assign to advice Thurston’s encountering the problems that he faced. The subjects that to be discuss are; Contract, Offer and Acceptance, Partnership & Private Limited Company, Exclusion Clause and Misrepresentation. I’ll be using IRAC method (Issues, Rules, Application and Conclusion) and as well recommendation for supporting Thurston’s. Further information, the deal was agreed by both parties, yet after the concert held the problems arose which does not satisfied Thurston’s.
Substantive law penetrates to the very nucleus of a commercial conflict. Moreover substance of the dispute can be arising out of four facets namely;