Marketing Ethics

Marketing Ethics

In this essay I will try to explain the use of marketing ethics from

the following points of views. The marketing, the

political-legislative, and the way consumers accept or reject them as

part of the production, advertising and consumption of a product.

Today businesses, in order to win the battle of competition are

calling forth a new science which promises profits and a sharply

increase as concerning company's sales. The science of Marketing is a

new arrival in the business sector which uses a variety of different

ways of designing, producing and advertising of a product; in order

the consumers chose one product over another of a similar use. But

though advertising, some of our moral value or delicate subjects like

racism should become a target. The above aspects have to be questioned

basically on ethical grounds. In the modern capitalistic societies we

demand freedom of speech, but this mustn't be unlimited. Governments

should apply a number of laws which will prevent and punish companies

which refuse to follow the countries legislation.

Finally, marketers have to take account of society's values because if

they don't, buyers may opt for the more socially responsible company.

Marketing ethics is one of marketing variables which are applied in

every advertisement, or during the designing, the production and any

other kinds of actions which have to be done in order a product to be

produced in order to enter the market but also to compete. We can also

say that it is a form of legislation which is used to insure that

products are produced without harming consumers psychologically, or

going against the generally accepted rules of society beliefs and

moral values. For example, if a brand wants to produce a CD with

English music, will not include in its advertisement that is only for

people who know English, because is a sign of differentiation between

people who have lack of knowledge.

Laws have to be strict with companies which don't agree with the

applied legislations. Governments have also to consider the ideas and