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Marketing opportunities and challenges faced when using internet marketing
Internet marketing in a marketing context
Internet marketing in a marketing context
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Marketing Differences B2C and B2B Sites
The Internet has changed the way marketing professionals implement new ideas to promote and sell products. The challenge nowadays is centered towards tendencies and trends established in the last 10 years by Internet users. Creativity and innovation have become necessary to lure customer's attention through B2C and B2B websites; hence, it is imperative to constantly improve sites without losing attention on customer needs. However, since there are sound differences between B2C and B2B sites, websites are required to be customized according to each business needs.
It is evident that there are sound differences between B2C and B2B sites. B2C sites are created for activities of commercial organizations serving the end consumer with products and/or services. B2B sites purpose is to effect electronic transaction of goods or services between commercial businesses. Both terms originated and is almost exclusively used in electronic commerce. According to Murphy (2007), the marketing programs are the same for each type of business (events, direct marketing, internet marketing, advertisement, public relations, word of mouth, and alliances), how they are executed, what they say, and the outcome of the marketing activities differ.
Although B2C and B2B are different, they share a common factor, which is the identification of who is the customer. After selecting and identifying the customer, the marketing activities are dissimilar. The first difference between this sites is the purpose of the site. B2B is very much relationship driven, which means that marketing professionals working in a B2B strategy are required to maintain a healthy business environment with other business partners in the same field. Regarding B2C, these sites are product driven, meaning that marketing professionals put emphasis in strategy to offer and sell a product to the customer.
B2B sites are created to maximize the value of the relationship with other business in the same field. This activity is achieved through exchange of information, company promotion, and building a robust network. In the other hand, B2C sites are more driven to maximize the value of the transaction, which means that they are more focus to promote and sell goods and/or services to individual customers in search for a more specialized product. Moreover, B2B sites targets small markets while B2C sites has its sights in a more large target market.
One difference that stands the most are related to the pricing of goods and/or services offered in both sites. Usually, the process of selling products or services under a B2B company takes longer than a B2C business.
The growth of online business has grown enormously over the years. Cliptomania is a family operated and owned small e-business that primarily sells clip on earrings (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012, p. 308). Cliptomania early developments were very modest, and as such the company experienced copious strategic dilemmas. An initial strategic dilemma that the company encountered when establishing and building their new e-business undertaking was to create a website for the business operations and essentially to have it fully operable. The owners, Jim and Candy elected to hire a vendor to host the website and additionally utilize the IT systems resources of the vendor to sustain their business. At the very beginning they exploited the offerings of the Yahoo Store. However, continuing down this avenue of using the services of the Yahoo Store inevitably became too costly. By using the services and business offerings of a vendor made it convenient and effortless for Jim and Candy to start their e-business store. Unfortunately the couple did not have much in the way of professional help, and so they had to create and put together the website by themselves. Additionally they also had to deal with establishing their online credibility as many customers preferred to call in their orders just to talk with a real person before being comfortable enough to place their orders via the webpage.
both B2B and B2C is that it gives to both business models a more effective control over theri customer
1.1 Explain the characteristics of different business markets The characteristics of different business markets are dependent upon what product or services an organization produces or provides and the type of buyer they want to attract. Business to business, businesses sell to each other e.g. accountants specializing in business accounts. Consumer markets; products and services are sold by businesses to consumers e.g. supermarkets etc. A service market is where a business sells its services directly to individual consumers for example hairdressers.
Being a writer isn’t a complicated task, but being a messageful writer requires lot of experience and inner self-presentation. James Baldwin was a very great writer. He expresses his inner feeling into his writing, which makes him true writer. When ever he wrote something always contain some kind of message. Most of his writing about African American culture where he raised. His writing tells the story of pain. He painted cruel history of black community into his writing. His writing contains lot of pain and anger, which could only describe by his writing. He was a one of the leader who speeches his nation by his writing. After reading his piece of art, which was presented via short stories and many books, I have come to perceive James Baldwin as a legendary writer. Through his short stories, Baldwin expresses the truth about his life. It seems that most of Baldwin's life was spent during times of extreme racism and he was strongly discriminated against due to his racial and ethnic background. Some of his stories were written in the middle of 19th century, a time when American citizens were distinguished by their color. It was a time when black and white people had their own separate worlds in which they were living. It was very hard to break the narrow-minded ways of many racist people. In other words, there was a self-created border between both races. In his stories, "Previous Condition" and "Sonny's Blues," Baldwin has developed characters to fight against racism in attempts to live their lives as they please.
In order to evaluate the differences between a B2C site and a B2B site it is required to know what B2C and B2B represent. B2C is a consumer that shops on the Web and a B2B is a transaction conducted between businesses on the Web (Schneider, 2004). Reviewing ethical, legal and regulatory will provide a better understanding of what the requirements are for a B2B and B2C site. According to dictionary.com, ethical is being in accordance with the accepted principles of right and wrong that govern the conduct of a profession. Legal is defined as in conformity with or permitted by law and regulatory is identified, to control or direct according to rule, principle, or law (dictionary.com).
In two distinct e-commerce business types, Business-to-business (B2B) and Business-to-Consumer (B2C), there are many differences in the way they operate. Specifically in marketing, differences include how the marketing is driven and the values of the strategies, the size of the target market and length of the sales cycle, and even the buying patterns of the target consumers. Each of these differences will be better defined and explained in the following paragraphs.
The following table summarizes the differences between B2B marketing and B2C marketing. Your marketing plan needs to take into account the differences and ensure you are developing the right types of activities for your particular market.
Alibaba being the largest company of e-commerce in the world compared to both Amazon and E*Bay combined. Alibaba’s most strategic implication is their execution of seizing opportunities. All plans of action are real time, the company does not utilize a forecasting scheme. SMEs from the U.S. want to penetrate the Chinese market and can do so by utilizing either B2B or B2C through
Technology is an essential part of development and success in modern-day business. The main factors that affect both the consumer and company include website/app design, online shopping, technological advancements, and social media. Website design plays a critical role in online sales. Bed Bath & Beyond’s website has a registry option and the "Just for You" tab that utilizes the customers search and order history to customize their experience (Bed Bath & Beyond). Opposingly, Bed Bath & Beyond’s website is not easily navigable due to the inefficient categorization.
B2B serves as the venue for all manufacturers, wholesalers, distributors, and retailers to convene all year long less of the hazards of travel and less of the expensive costs of traditional ways to make business. Through B2B portals, companies can exchange communications, information, and transactions as well as perform regular business processes like purchase orders, invoices, and payment.
Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identified will be the role that marketing plays in a successful business demonstrated by use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010).
...and ad revenues—think of pointclick.com and others). This affiliate marketing paper has covered a “submodel” – one that fits inside proposition two and proposition three. For readers interested in seeing how much more savvy the field has become, go to the following locations: www.netcentives.com, and www.mypoints.com. Both sites advertise and promote a customer-loyalty, revenue-generating ecommerce solution that reads like an affiliate program on steroids. I suggest delving into both of these sites if readers are interested in seeing the latest tactics for marketing in the business to business and in the business to consumer market.
Both markets follow the same buying process. such as information search, alternative evaluation, purchase decision. both market a committee or several people often are involved in every buying process.
The terms e-business and e-commerce are closely related but have some elements of differences between them.
The are two basic categories of business conducted over the internet, Business-to-Customer (B2C) and Business-to-Business (B2B), and they share one common key aspect - use of Internet technologies to manage all aspects of the business.