preview

Marketing Differences B2C & B2B Internet Sites

explanatory Essay
1002 words
1002 words
bookmark

Marketing Differences B2C and B2B Sites

The Internet has changed the way marketing professionals implement new ideas to promote and sell products. The challenge nowadays is centered towards tendencies and trends established in the last 10 years by Internet users. Creativity and innovation have become necessary to lure customer's attention through B2C and B2B websites; hence, it is imperative to constantly improve sites without losing attention on customer needs. However, since there are sound differences between B2C and B2B sites, websites are required to be customized according to each business needs.

It is evident that there are sound differences between B2C and B2B sites. B2C sites are created for activities of commercial organizations serving the end consumer with products and/or services. B2B sites purpose is to effect electronic transaction of goods or services between commercial businesses. Both terms originated and is almost exclusively used in electronic commerce. According to Murphy (2007), the marketing programs are the same for each type of business (events, direct marketing, internet marketing, advertisement, public relations, word of mouth, and alliances), how they are executed, what they say, and the outcome of the marketing activities differ.

Although B2C and B2B are different, they share a common factor, which is the identification of who is the customer. After selecting and identifying the customer, the marketing activities are dissimilar. The first difference between this sites is the purpose of the site. B2B is very much relationship driven, which means that marketing professionals working in a B2B strategy are required to maintain a healthy business environment with other business partners in the same field. Regarding B2C, these sites are product driven, meaning that marketing professionals put emphasis in strategy to offer and sell a product to the customer.

B2B sites are created to maximize the value of the relationship with other business in the same field. This activity is achieved through exchange of information, company promotion, and building a robust network. In the other hand, B2C sites are more driven to maximize the value of the transaction, which means that they are more focus to promote and sell goods and/or services to individual customers in search for a more specialized product. Moreover, B2B sites targets small markets while B2C sites has its sights in a more large target market.

One difference that stands the most are related to the pricing of goods and/or services offered in both sites. Usually, the process of selling products or services under a B2B company takes longer than a B2C business.

In this essay, the author

  • Explains that the internet has changed the way marketing professionals implement new ideas to promote and sell products. creativity and innovation have become necessary to lure customer's attention through b2c and b1b websites.
  • Explains that b2c sites are created for activities of commercial organizations serving the end consumer with products and/or services, whereas b1b sites effect electronic transaction of goods or services between commercial businesses. marketing programs are the same for each type of business.
  • Explains that b2b and c2c are different, but they share a common factor, which is the identification of the customer, and the marketing activities are dissimilar.
  • Explains that b2b sites are created to maximize the value of the relationship with other business in the same field through exchange of information, company promotion, and building a robust network.
  • Explains that b2b companies are more expensive and offer better pricing and efficient customer service. in a business-to-business world, it is important to specify manufacturing details, engineering design or fabrication specifications.
  • Explains that a b2b company's selling and buying process is characterized by multi-step sales cycles, whereas b1c companies have single step buying processes, which are shorter. the goal is to transform shoppers into buyers as aggressively and consistently as possible.
  • Explains that marketing strategies are different for b2b companies; the objective is to turn prospect into customers.
  • Explains that e-mails to other businesses informing of new products or services are common in b2b businesses. this marketing activity is the first step in a long and integrated campaign.
  • Explains that b2b buyers are experienced customers who understand a product or service required, whereas the c buyer is constantly looking for the best price.
  • Explains that marketing is also about brand identity, and a strong brand is important to both b2b and b1c markets. consumers are motivated by desire, style and prestige.
  • Concludes that marketing strategies are influenced by the consumer's emotional perspective about product, price, promotion and place. customers will definitely make buying decisions based on status, security, comfort and quality.
Get Access