Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
role of advertising in marketing communication
Importance of marketing
Importance of marketing
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: role of advertising in marketing communication
Marketing communication assists in the development of brand awareness. This implies that customers will interpret product’s information into how they perceive that product that will subsequently affect a product’s position in the market. Furthermore, marketing communication is used as a means of maintaining existing customers, as well as built strong relationship with all the market stake holders. There are several marketing communication strategies, and the challenge to businesses if finding the right one to use. Choosing the most appropriate marketing communication strategy may ensure a product’s success in the market. More often than not, business will require using more than one strategy to effectively disseminate the massage the company is trying to send. Below is an example of the best strategies for different businesses.
For companies that provides cellular phone services, the most appropriate marketing communication strategies would be media advertising, improved customer relation management. Media advertising will make the general public to be aware of the services the business is providing and the actual location(s) of the business. Meanwhile, any service business requires the business to have a close relationship with the business; hence having a staff well trained on customer relation matters will improve the
…show more content…
The most appropriate strategy for Universities to use would be Media Advertisement. This will allows aspiring students to know that the institution exists and the course it offers. Meanwhile, a new soft drink company will need to employ a variety of marketing communication strategies, due to the high competitive nature of that industry. The new soft drink company will need to use Advertisement, sales promotion and personal selling. Most of the strategies will be focused on creating brand awareness and letting consumers sample the
The company should combination of marketing push and pull strategy in order to attract the customers. Sales promotions, occasional discounts, advertisement in magazines and newspaper, TV commercials and public relations will help the company to increase the sales and profits in both national and international markets.
Successful marketing strategies are very important as it determines whether the organizations can materialize the benefits and strengths of their products and improve their revenue and profitability. Marketing strategies are heavily impacted by the external opportunities and weaknesses, as well as the internal strengths and weaknesses of the organization. Based on this information, companies have to segment the big market into small segments and divide their products into homogeneous batches to target each segment separately. Furthermore, the organizations have to design important marketing mix, including product, price, place, and promotion to make sure that their products are well received by the customers. All of these aspects are very important for organizations realize the potential from their products and achieve the competitive advantages in the competitive market.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
Harvey Nichols should adopt and implement an effective and efficient marketing communications plan inclusive of press releases, websites, brochures, and trade show presentations. Marketing communications plan is the most important activity that the company needs to undertake because of its proximity of planning to the needs and preferences of the consumers. This marketing plan will assist the organization to achieve four critical objectives with reference to maximization of the revenues and profit levels at the end of each financial year. The first objective of the marketing communications plan is to facilitate the ability of the organization to speak or interact with shareholders and stakeholders with one voice across numerous numbers of products, consumers, and regions. In addition, the marketing communication plan will enable the company to generate and maintain integrated communications vehicles and mechanisms. Marketing communications plan will also enable the organization to obtain b...
A) MSTT will assess Adrien and Danny ability to not verbally insult each other when they get upset
The key strategic marketing concepts which would be important for the implementation in this project are various. From the effective Clarification of business objectives to customers to greater a market segmentation. The ability to create viral marketing with lateral communication could increase market opportunities.
In every business, large and small, effectively marketing the products and services the company has to offer is crucial to success. There are different ways that a company can choose to market a product or service. This paper will rank the alternative marketing options in the categories of advertising, personal selling, public relations, and promotions. This paper will evaluate the strengths and weaknesses of each communication venue, and provide justification based on the target market and the competition for the X1 Platform on XFINITY.
Companies that build relationships with their leads over time have the greatest success in turning leads into customers by staying top-of-mind until the lead is ready to buy.
Kotler and lee have divided the development of social marketing campaign step by step in the following way (Cheng, Kotler, & Lee, 2011)
According to the Handbook of Media Management and Economics, marketing is “the art and science of satisfying consumer needs.” Marketing campaigns are strategic plans that will allow a company to push their consumer into buying their product. A good campaign will identify the consumer, their consumer’s needs and desires, and what the consumer needs to experience to convince them the product will fulfill that need or desire. T...
Starbucks communication strategy is preferred through the public, advertising, media, sales promotions, social sponsoring, and launching offers. Starbucks approach will bring closeness to the customer or the public; these tactics will aid in the decision of the purchasing of the Starbucks products. Starbucks has a
Organizations needs to get it all together, they need to take some time out to do a little “soul-searching” and pay a lot of attention to all forms of communications that they intend to put out there. The marketing communications issues nowadays are not grievous as it used to be but rather now subtle offenses that an average consumer might not take not of or mild offense that tend not to get attention of the media. So many organizations are still caught in the act of unethical marketing communications that are worse enough to cause damage to consumers. According to American Marketing Association statement of Ethics, “marketing system must contain no harm, must foster trust and embrace ethical value”. Marketing communications must must have
4. Social media: Traditionally businesses were largely in control of their brand communications. Now brand communications are multidirectional as consumers can easily share, comment and create content. Brands can use this to their advantage by creating appealing content. For instance Unilever’s campaign for Dove, The Dove Real Beauty Sketches went viral with over 54 million views on
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...